Eric Slivka
Eric is the Editor-in-Chief of MacRumors and has been writing for the site since 2008.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
An avid swimmer and former biophysicist, Eric has been using Apple products for over 35 years and has been interviewed for pieces by The Wall Street Journal, The New York Times, Reuters, BBC, CNBC, and other publications.
Eric's current primary role involves day-to-day oversight of the editorial operations at MacRumors, but he also contributes occasional news and review articles while handling various other duties related to the site's operation.
Eric Slivka's Articles
Google to Acquire Mobile Advertising Firm AdMob
Google today announced that it has agreed to acquire mobile advertising firm AdMob in a deal valued at $750 million. AdMob is currently the world's largest mobile advertising provider and is utilized by many of the top ad-supported iPhone applications. The deal will help Google in its efforts to develop more effective tools for creating, serving and analyzing emerging mobile ads formats. As this...
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Intel Atom Still Unsupported on Mac OS X 10.6.2 Seeds
Several weeks ago, word surfaced that recent developer builds of Mac OS X 10.6.2 had ceased to support Intel's Atom processors, the basis of many netbook systems popular with those who wish to modify non-Apple systems to run OS X. The news set off a tremendous amount of discussion about the change until additional news surfaced that Atom compatibility had resurfaced in a subsequent developer...
First iPhone Worm Affects Jailbroken iPhones in Australia
iPhone Background Image Used in Worm
Antivirus firm Sophos details the first known iPhone worm in the wild, which surfaced in Australia late last week. The worm affects users who have jailbroken their iPhones and installed SSH without then changing the default password and is currently a harmless exploit that simply changes the user's iPhone background to an image of singer Rick Astley, but...
Apple Retail Stores Roll Out 'Reserve and Pick Up' Purchasing for Holiday Season
Apple has rolled out a new Reserve and Pick Up purchasing program for its retail stores, allowing customers to select and reserve products for later in-store purchase and pick up ahead of the holidays. With Reserve and Pick Up, you can make sure the top things on your list are definitely under the tree. Reserve an iPod or Mac online today and it will be waiting for you to pick up and purchase at ...
Apple Preps Broadway Store for Opening
Fortune reports that Apple has issued media invitations for a preview of the company's
Updated iTunes LPs for Apple TV 3.0 Now Available
Apple today began notifying purchasers of its iTunes LP offerings that updated versions compatible with the new Apple TV 3.0 software are now available for download. Apple delivered the Apple TV 3.0 software update to users last week, bringing a number of new features including iTunes LPs, iTunes Extras, Genius Mixes, and Internet radio to the company's set-top television box. With the latest...
Apple Experimenting With RFID-Enabled iPhone Prototypes?
Near Field Communications World reports (via 9 to 5 Mac) that Apple is rumored to be testing a prototype of its next-generation iPhone equipped with a radio-frequency identification (RFID) chip. The rumor comes from a "highly reliable source" who provided the information to Einar Rosenberg, Chief Technology Officer of Narian Technologies. Rosenberg writes: Had to share this news. A highly...
Apple Researching Methods of Simplified Content Transfer Between Devices
AppleInsider details a patent application from Apple published today describing a method offering simplified transfer of data between devices. The method would allow users to easily or automatically transfer certain types of such as files or even content within applications such as online maps or other web pages between devices, addressing the often complex mechanics and decision-making involved ...
Apple Considering Launching 8 GB iPhone 3GS Before Christmas?
Boy Genius Report posts a brief tidbit noting that it has heard from two separate sources that AT&T (and thus Apple) is considering launching a $99 iPhone 3GS in time for Christmas. We've heard now from two sources that AT&T, and we guess Apple, are contemplating launching an 8GB iPhone 3GS at the $99 price point before Christmas. One source said this was AT&T's way of combating the DROID madness.N...
Apple Set to Open First Retail Store in France
Apple today announced [Google translation] that its first retail store in France will officially open on Saturday at the Carrousel du Louvre in Paris. The two-level store will employ 150 staff members offering the full range of Apple retail store sales and service offerings typical of the company's retail stores. "We are very pleased to extend the experience of the Apple Store in France, said...
Steve Jobs Named Fortune's 'CEO of the Decade'
Fortune today named Apple CEO Steve Jobs "CEO of the Decade", highlighting his role in the remaking of multiple industries and propelling Apple to continued success despite difficult economic conditions. As part of the feature, Fortune profiles Jobs and offers an interactive timeline of major Apple events over the past ten years. How's this for a gripping corporate story line: Youthful founder...
Mac OS X 10.6.2 Build 10C540 Seeded to Developers
Apple today seeded a new version of Mac OS X 10.6.2, termed Build 10C540, to developers. The release comes one week after the release of the previous build.
As with the previous two developer seeds, Apple lists no known issues in the new build. Approximately a half dozen areas of change since the previous seed are documented, including fixes for issues related to AirPort on Apple's latest...
Apple Releases WaveBurner 1.6.1 Update
Apple today released WaveBurner 1.6.1 Update, providing several enhancements to the professional production utility for mastering and authoring audio CDs available as part the company's Logic Studio suite. This update improves stability and provides numerous fixes.
Issues addressed include:
- Mastering notes are now properly saved to disk
- Waveform display in the Mix Lane renders more...
Rumors of Disabled Intel Atom Support in Mac OS X 10.6.2 Unfounded?
Earlier this week, a report surfaced claiming that Apple had apparently disabled support for Intel's Atom processors in the latest developer build of Mac OS X 10.6.2. The revelation set off a firestorm around the Internet, riling many users who have modified their Atom-based netbook models to run OS X and sparking speculation that Apple may have been moving to hamper such "Hackintosh" netbook...
Parallels Desktop 5 for Mac Released
Parallels today announced the launch of Parallels Desktop 5 for Mac, an updated version of the popular virtualization software that allows Mac users to run Windows, Linux, and other operating systems alongside OS X. The update reportedly brings over 70 new features to the software package, along with significant performance enhancements. According to performance research conducted by Crimson...
Apple Launches iTunes Store Initiative for Music-Themed Movies
Billboard reports that Apple has launched a new section of its iTunes Store called "Music Movies" [iTunes Store], featuring video content with a music focus such as music documentaries, concert films, and movie musicals. Apple is also reportedly seeking to strike deals to bring new movie-themed video content to the iTunes Store before such releases are brought to DVD. The most visible change to...
AT&T Files Complaint Against Verizon Over 3G Coverage Map Commercials
Engadget reports that AT&T has filed suit against Verizon over recent Verizon ads touting its national 3G network by comparing its coverage to AT&T's 3G network using the iPhone-inspired tagline "There's a map for that." The complaint requests an injunction preventing Verizon from depicting non-3G coverage areas in AT&T's network as "blank" spaces on maps in its advertising, as well monetary...
Overview of Apple's New iPod Touch-Based EasyPay Retail Store Checkout System
ifoAppleStore's Gary Allen posts a preview at AppleInsider of Apple's new iPod touch-based EasyPay checkout system for its retail stores. The preview comes after last week's news that Apple is beginning the process of rolling out the new devices to replace the existing Windows CE-based EasyPay handheld systems.
The new iPod-touch based system consists of an integrated hard plastic shell...
Chinese Parts Distributor Offers Fourth-Generation iPhone 'Midboard'?
Gizmodo reports that Chinese parts supplier China Ontrade is offering an "Apple iPhone 4 Generation Midboard", which the company claims it received from Apple manufacturing partner Foxconn on November 1st. The site also claims that it will be posting pictures of the back cover of the next-generation iPhone in the near future. We also have final pictures of iPhone 4 Generation with amazingly...
Apple Begins Shipping TomTom Car Kit in U.S.
Several U.S. MacRumors readers have reported that Apple has begun shipping the TomTom iPhone car kit, which finally appeared in the company's U.S. online store several weeks ago. The kit, which is priced at $119.95 and does not include the navigation application, offers an iPhone mount with integrated GPS receiver for improved performance, hands-free calling, and a built-in speaker for clearer...
