MacRumors

Appleinsider reports that American Technology analyst Shaw Wu believes that Apple and AT&T are considering offering a $50-$150 rebate or subsidy on the upcoming Apple iPhone.

"We are hearing rebates of $50-150 that will be offered by AT&T to lower the price points for iPhone (currently $499 for 4 GB and $599 for 8 GB) and to entice customers to sign longer term voice and data contracts," the analyst wrote. "From AT&T's perspective, a rebate is a great marketing tool and small sacrifice to make to entice a customer to sign up for 2-year voice and data cell phone plans that cost about $75-100 per month (before taxes and fees), meaning $1800-2400 in 'guaranteed' bi-annual revenue."

There had been some hints that Apple was previously not allowing the iPhone to be subsidized by the carrier. The argument goes that the subsidies devalue the hardware in the consumer's eyes.

Related Forum: iPhone

Apple's WWDC Pages have been updated with a block set aside for the WWDC Keynote address.

The 2007 Worldwide Developers Conference Keynote will take place on Monday morning, June 11th 2007 and start at 9am Pacific. According to the published schedule, the keynote is blocked off for a lengthy 3 hours (9am - 12pm) (see update).

No official announcement has yet been made, so this may simply be a rough timeframe. In the past, Apple's keynotes have been given by Steve Jobs starting at 10 am Pacific (2005, 2006) but have only run approximately one and a half hours.

Apple has promised a "near final" beta copy of Leopard to developers at WWDC 2007.

MacRumors intends to provide full coverage of the WWDC keynote, but without media access, coverage can be challenging. If you are planning to attend the WWDC keynote, and interested in helping provide live updates to the mac community, please contact us.

Update: The WWDC pages have been updated and the keynote time has been revised to the typical 10am-11:30am block.

Adobe has announced that Creative Suite 3 (CS3) Design and Web editions have begun shipping.

Also shipping are the following individual products: Photoshop CS3, Adobe Photoshop CS3 Extended, Adobe InDesign CS3, Adobe Illustrator CS3, Adobe Flash CS3 Professional, Adobe Dreamweaver CS3, Adobe Fireworks CS3 and Adobe Contribute CS3.

Adobe's Creative Suite Production and Master Collection are not yet shipping as they await final releases of Adobe After Effects CS3 and Adobe Premiere Pro CS3. Both After Effects and Premiere Pro were released as public betas today from Adobe Labs website and can be downloaded now.

We've previously compiled an upgrade chart for owners of earlier versions of Adobe's applications.

Arstechnica explores a recent Apple patent entitled "Multi-media center for computing systems". In the patent, Apple describes a system involving a central multimedia hub which can use various external "modules". These modules would be controlled by a centralized user interface on the hub itself.

apple media center 300

The modules could be any sort of media device - such as an iPod, DVD player, or HD DVD player. The central multimedia hub would coordinate and consolidate all the devices under one user interface.

The clear benefit to the segmented system with external modulesas opposed to an all-in-one deviceis that it would allow customers to add on whatever extra functionality they prefer to the main device. This would allow power users to have all variety of extra modules for storing, playing, and streaming mediaall through a centralized control hubwhile more "average" users could settle for the simplicity of the main Apple TV-like device and just one or two extra modules as they see fit for their lifestyles.

The end product might function as an expandable version of the Apple TV.

Other reports on this same patent speculate that Apple may be thinking of using the iPhone as a remote control for this sort of media hub.

Related Forum: iPhone

Barefeats has published performance benchmarks for Apple's latest 8-Core Mac Pro.

The initial report compares the 8-Core to the Quad-Core Mac Pro in Cinebench, GeekBench, Photoshop CS3, Aperture 1.5 and Quicktime 7.1.5 Exports.

A second report compares gaming frame rates between the two machines. They tested Doom 3, Quake 4, Halo, UT2004, World of Warcraft and Prey.

The 8-Core Mac Pro came out up to 40-55% faster on some tasks, such as Cinebench 9.5, GeekBench, and Quicktime Export speeds, but provided little advantage in the limited Photoshop CS3 and Aperture testing. The 8-Core also proved to be no faster across the board in the Gaming tests.

Barefeats speculates that the 8-Core Mac Pro maybe bottlenecked by the memory bus and also considers the possibility that Mac OS X Tiger may not be well optimized for the 8-Core Mac Pros.

Obviously some applications will be better suited to take advantage of multi-core Macs, so your mileage may vary, and decisions on 8-Core performance should be made based on the applications you use.

Related Roundup: Mac Pro
Buyer's Guide: Mac Pro (Neutral)
Related Forum: Mac Pro

Apple introduced a number of updates at the National Association of Broadcasters conference today:

Final Cut Server (at Apple.com)
- $999 for 10 concurrent users
- $1999 for unlimited users

Final Cut Studio 2 (at Apple.com)
- Final Cut Pro 6 for video and film editing
- Motion 3 for graphics and animation in 3D
- Soundtrack Pro 2 for professional audio post-production
- Color (screenshots), a new application for professional color grading and finishing
- Compressor 3 and DVD Studio Pro 4 for digital delivery virtually anywhere a disc, the web, Apple TV, iPod, or cell phone
- Available May
- $1299 New
- $499 Upgrade from Final Cut Studio
- $699 from any version of Final Cut Pro

Apple ProRes 422 Format
- Next-gen Post Production format
- Uncompressed HD quality at SD file sizes
- 10-bit, 4:2:2, full raster, VBR

IO-HD
- Hardware box that provides realtime conversion into ProRes 422
- Available in July
- $3495

Live coverage was provided at Engadget. Due to technical difficulties, we decided to discontinue our feed.

Update: Apple Store (UK Store) back up.

ThinkSecret posted a Gallery of Screenshots from the latest developer seed of Mac OS X Leopard.

The rumor site notes that the latest build has "more bugs than ever" but focuses on visual changes and new features from the latest build. Highlights are itemized here:

- Webclip button on Safari
- Software Update interface
- Directory application
- Automator 2.0
- iCal 3.0
- Mail 3.0 Stationary, Sample 1, Sample 2, Sample 3, Sample 4
- Mail 3.0 To Do
- Finder QuickView

Full gallery is available at ThinkSecret. An earlier MacRumors article points out the unified theme in the latest Leopard build, with a shift away from the "Brushed Metal" look in the current version of Mac OS X.

DigiTimes claims that Apple plans on launching with Wi-Fi capabilities in the "second half of 2007"

Universal Scientific Industrial (USI) will produce the Wi-Fi modules and Foxconn will perform as the OEM system assembler, according to Taiwan portable music player component makers.

USI will begin shipments later in April, while Foxconn may do so in the third quarter, the sources pointed out.

The possibility of wireless iPods have been discussed for years, but have not yielded any shipping products. Previous reports expected Apple to introduce some form of Wireless iPod to compete with Microsoft's Zune player which does bundle Wifi connectivity.

Related Forum: iPod touch and iPod

Apple's special event at the National Associations of Broadcasters (NAB) will be held this Sunday at 11:00am PDT, 2:00pm EDT. MacRumors will be providing live coverage of the event via MacRumorsLive.com.

Apple is widely expected to introduce an update to its Final Cut Suite, along with a possible introduction of a new high-end product named Final Cut Extreme. ThinkSecret has also mentioned a possible display update at or around NAB, and believes the 17" MacBook Pro may be updated to include a high definition display.

Apple's displays have not seen specification updates for quite some time, although they did see a price drop last week.

Related Forum: Mac Accessories

While the response from today's announcement that Mac OS 10.5 Leopard would be delayed until October continues to pour in, there are some aspects that can be gleaned from the announcement as well.

A delay until October was actually predicted in a Page 2 rumor by DigiTimes. While Apple has claimed more broadly that the delay was due to a shift in resources to the iPhone project, DigiTimes said that the delay would be due to Apple's plan to "have its new OS support Windows Vista through an integrated version of Boot Camp."

While Apple has long-claimed that Boot Camp will ship with Leopard, and the latest version of the Boot Camp public beta did incorporate Windows Vista support, DigiTimes was careful to refer to an "integrated version" of Boot Camp in their story. This specificity was noted by Arn in a blog posting on the matter, suggesting that "integrated" Boot Camp might be something closer to Parallels virtualization.

None of Leopard's "Top Secret" features have yet to leak from Apple. However, this integrated version of Boot Camp which has yet to be seen in previous developer builds may point to one such feature.

While DigiTimes' rumor accuracy has been poor in the past, this is the latest in a string of stories from them to be corroborated (LED-backlit notebooks, Apple Notebooks with NAND Caching).

Apple has today announced that the release of MacOS X 10.5 Leopard will be delayed until October due to the development of iPhone.

iPhone contains the most sophisticated software ever shipped on a mobile device, and finishing it on time has not come without a price -- we had to borrow some key software engineering and QA resources from our Mac OS X team, and as a result we will not be able to release Leopard at our Worldwide Developers Conference in early June as planned.

Apple goes on to state that while Leopard will be feature-complete by WWDC, they could not "deliver the quality release that we and our customers expect from us." As if to demonstrate that point, Apple recently released a new build of Leopard which continued to contain a long-list of known issues.

Developers will be given a "near-final" beta copy of Leopard at the Worldwide Developers Conference in early June.

According to a thread in the InsanelyMac forum, Apple has seeded Mac OS X Leopard build 9a410. The build continues to present developers with a long list of known issues in areas such as installing, iChat, PhotoBooth, printing, QuickTime, third party applications, and graphics hardware (among more miscellaneous issues).

Apple notes 7 changes since build 9A377a, which was seeded in early March (details).

A patent application by Apple, released today, indicates that the company is continuing to explore new ways for users to command their Macs.

Patent Application number 20070080945 details a mouse having a button-less pan and scroll switch. Apple details that instead of using a traditional scroll wheel (or scroll ball in the case of the Mighty Mouse), the mouse would sense different hand positions and act in different ways according to how it is being held.

In one embodiment, the first mode of operation of the mouse may be a cursor control mode and the first operations on the display screen may be cursor movements on the display screen. Additionally, the second mode of operation of the mouse may be a pan and/or scroll control mode and the second operations on the display screen may be scrolling and/or panning movements on the display screen.

Patent applications can provide interesting insight into what concepts or technologies Apple is working on in their labs, however readers are reminded that only a subset of these applications will make it into final shipping products.

A Craigslist posting has drawn some attention as a casting call for an iPhone ad.

The ad is described as an "spec spot", however, with low or no pay. As a result, it likely represents an independent project, not sponsored by Apple itself.

The casting call asks for "people of diverse ethnic backgrounds discussing different functions and attributes of the unreleased phone in their native tongue while participating in everyday activities."

Related Forum: iPhone