Apple has announced the opening of Apple Music Hall, a state-of-the-art 600-capacity music venue located in London's Battersea Power Station. Apple says it is "designed to connect artists and fans through bespoke, intimate performances unlike anywhere else."
"Apple's deep love for music dates all the way back to the very beginning, from the launch of the iPod to the long-running iTunes Music Festival to the debut of Apple Music," said Oliver Schusser, Apple's vice president of Apple Music and International Content. "Today, with the opening of Apple Music Hall, we are once again taking an unprecedented step further in our commitment to artists and fans by supporting live music in ways only Apple can do."
Apple says the hall incorporates heritage brickwork, fluted arches, and bronze balconies reminiscent of the historic oriel windows, while a giant glass wall "further enhances the visual connection with the historic building, offering a panoramic view of the concourse and the river beyond."
The 38-foot-wide stage can be reconfigured for traditional front-facing sets or more in-the-round experiences, and a 48-speaker spatial sound system is positioned all around the audience. Behind the stage is a dedicated recording and mix studio so that every performance can be captured as a multi-track recording and mixed in Spatial Audio, live or in post-production.
The venue is also hardwired for 16 or more cameras that feed a purpose-built broadcast control room with infrastructure that supports iPhone video capture running in parallel alongside traditional broadcast cameras.
The exhaustive setup means artists can perform a live show, record it in Spatial Audio, create a broadcast-ready mix, and capture multicamera video – all directly in the venue.
Apple says performances out of Apple Music Hall will also be livestreamed globally so fans outside of London can tune in to enjoy shows from their favorite artists. For more information about Apple Music Hall, including tickets for upcoming shows, fans can visit applemusichall.com or follow @applemusichall on Instagram and TikTok.
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