With the second beta of iOS 26.5, Apple is continuing to prepare for ads in the Apple Maps app. There's a new splash screen in the app that says it will display ads based on approximate location, current search terms, or a view of the map when searching. Ads will also be shown in the "Suggested Places" section that was added in the first beta.
Apple says that advertising information is not linked to an Apple Account to preserve user privacy, so ads viewed and interacted with will not be associated with an Apple Account. Data is not collected or stored by Apple and not shared with third parties, according to Apple.
Signs of ads in the Maps app were spotted in the first beta, but iOS 26.5 testers could start seeing ads with the second beta. It's not yet clear if Apple has just implemented the splash screen, or if ads are going to begin showing up in the near future.
Apple announced plans to introduce ads for the Maps app back in March, with ads set to roll out to the public "this summer." Apple plans to include ads in the Maps app on iPhone, iPad, and Mac in the United States and Canada.
Ads in Apple Maps will have an "Ad" label, much like ads in the App Store.
Wednesday July 15, 2026 2:01 pm PDT by Juli Clover
Apple this week shared a new Advertising Services policy outlining the kinds of ads that won't be allowed in the Maps app.
As noted by TechCrunch, Apple has a list of ad categories that are not permitted in Apple Maps.
Home services - Ads that directly or indirectly promote home services are not allowed. That includes but is not limited to plumbing, electrical, locksmith, HVAC, pest...
Apple and Ford today announced announced that Apple Maps will power the navigation system in Ford's upcoming Universal Electric Vehicle (UEV) Platform, launching in 2027 at a price point around $30,000.
The integration leverages Apple's new MapKit for Automotive SDK, allowing Ford to embed Apple Maps directly into the vehicle's displays while maintaining the ability to customize the...
Jon Prosser today responded to Apple's lawsuit over iOS 26 leaks, with the YouTuber placing much of the blame on his acquaintance Michael Ramacciotti.
As a refresher, Apple sued Prosser and Ramacciotti in July 2025 over alleged theft of the company's trade secrets. Apple alleged that the duo coordinated to break into former Apple software engineer Ethan Lipnik's development iPhone, in order ...
As much as Cook has been a good CEO for the most part, every now and then he falls back into COO mode and comes up with something that makes financial sense but that a good CEO should veto for the bigger picture of the brand and the customer experience.
Apple: "Everyone update to iOS 26.5!" Users: "Omg are we finally getting those AI features you promised 2 years ago?!" Apple: "Lol no. But you will be getting our awesome new ads in Maps!"
Apple's first foldable iPhone, with a book-style design featuring a ~5.5-inch outer display and a ~7.8-inch inner display with a minimal crease down the middle.
