Apple Announces New Mac Sales Record Following MacBook Neo Launch - MacRumors
Skip to Content

Apple Announces New Mac Sales Record Following MacBook Neo Launch

by

Apple's CEO Tim Cook today said the Mac just had its "best launch week ever for first-time Mac customers," which suggests that the new MacBook Neo has been a hit with customers buying their first laptops or switching from Windows.

macbook neo product film feature
Apple released the MacBook Neo last Wednesday, March 11. In the U.S., pricing starts at just $599 for the general public and an even lower $499 for college students. The laptop is powered by a version of the iPhone 16 Pro's A18 Pro chip, and it is available in colorful finishes like Citrus, Blush, and Indigo, alongside traditional Silver.

Apple also released MacBook Air models with the M5 chip and MacBook Pro models with M5 Pro and M5 Max chips last week, so it was a big week for new Macs, but the affordable MacBook Neo is likely driving the record number of first-time Mac buyers.

If you want a MacBook Neo, you may have to wait. In the U.S., MacBook Neo orders placed through Apple's online store today are estimated to be delivered between April 6 and April 13. However, it may be possible to find a MacBook Neo sooner at one of Apple's retail stores, or through authorized resellers such as Amazon and Walmart.

Related Roundup: MacBook Neo
Tag: Tim Cook
Buyer's Guide: MacBook Neo (Buy Now)
Related Forum: MacBook Neo

Popular Stories

Siri AI

Tim Cook Holds 'Constructive' Talks With EU Over Siri AI Launch

Wednesday July 1, 2026 4:49 am PDT by
Apple CEO Tim Cook held "constructive" talks with EU tech chief Henna Virkkunen on Tuesday about releasing Siri AI in the bloc while complying with the bloc's digital rules, reports the Financial Times ($). An EU spokesperson told the publication the virtual meeting had involved a "constructive exchange on topics of common interest, on which the work continues." Siri AI will be available...
Read Full Article • 111 comments
tim cook john ternus apple ceo

Tim Cook and John Ternus Attend Sun Valley Conference Together

Wednesday July 8, 2026 6:07 am PDT by
Apple CEO Tim Cook and incoming CEO John Ternus are attending this year's Sun Valley Conference, according to Forbes. Allen & Co., the boutique investment firm behind the event, uses the conference as an annual excuse to put media, tech, and finance leaders in the same rooms for a week of closed-door talks at the Sun Valley Lodge. This year's event began on July 7 and is expected to run...
Read Full Article • 26 comments
apple price hike

Apple Just Increased Prices on MacBooks, iPads, and More

Thursday June 25, 2026 5:44 am PDT by
Apple today dramatically increased device prices across multiple product lines. Subscribe to the MacRumors YouTube channel for more videos. After temporarily taking it down earlier today, Apple's online store is back up with a series of product price increases. The changes are as follows: HomePod mini: $129, up from $99 (+$30) HomePod: $349, up from $299 (+$50) Apple TV: $199, up from...
Read Full Article • 1082 comments

Top Rated Comments

Eminemdrdre00 Avatar
Eminemdrdre00
18 weeks ago

Good luck with 8gb of ram
What do you mean? My M1 MacBook Air has 8gb of RAM and I've had zero issues
Score: 87 Votes (Like | Disagree)
Spinarelo Avatar
Spinarelo
18 weeks ago
I would be very concerned if I were one of the other entry level cheap laptop makers.
Score: 47 Votes (Like | Disagree)
Spinarelo Avatar
Spinarelo
18 weeks ago

Good luck with 8gb of ram
The people buying this laptop don’t really care lol. A lot of them probably don’t even know what ram does or how only having 8gb will affect their usage.
Score: 45 Votes (Like | Disagree)
M
mystery hill
18 weeks ago
But commenters here said that no one should buy the Neo.
Score: 42 Votes (Like | Disagree)
K
kdesign7
18 weeks ago
Honestly - it’s a great laptop.

I’ve seen almost every video and read many reviews about the 8gbs of ram.

Hold and pause for a moment and realize - if this is your focus, this laptop isn’t for you and, your opinions on it aren’t going to be digested by others in a way that you mean it.

This laptop moves. It functions. It keeps up
With nearly everything MOST consumers needs. This laptop was never intended as “best in class” performance. So please, refrain for trying to slander this laptop for its 8gbs.

I have an iMac m1, and this MacBook Neo can do everything I do on my m1. Easily. I have yet to find the hiccup (ok maybe the battery, it’s def not where it’s advertised) but then again, when I have a USBc adapter connected with 2 USBa hard drives mounted along with sidecar to my 12.9 iPad Pro, multiple chrome windows and background videos playing, this would take a hit. So I won’t be too harsh in that space.

Long story short.

This laptop kicks. And will be a game changer and also bring many new users to the folder for the price.

Great job Apple. Well done.
Score: 34 Votes (Like | Disagree)
kotaKat Avatar
kotaKat
18 weeks ago
Already spotted four of them on a very sleepy little regional college campus in the middle of nowhere NY, and they're already in Walmart down the road. The Mac population grows rapidly...
Score: 25 Votes (Like | Disagree)
Read All Comments