Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor generational iPhone releases.
There will still apparently be several important internal changes, such as a new camera system with a variable aperture, the A20 chip, and the custom C2 modem. Nevertheless, the new Pro models likely won't be "the star of Apple's iPhone launch this fall," with the company's first foldable claiming the spotlight instead.
Sunday October 18, 2026 7:33 am PDT by Joe Rossignol
Despite knowing that the iPhone Duo would face "severe supply constraints" due to manufacturing challenges, Apple chose to begin iPhone Duo pre-orders on Friday instead of waiting until it had more inventory ready, according to Bloomberg's Mark Gurman. In his Power On newsletter today, he called this decision a "major mistake."
"Let me cut to the chase: Apple made a major mistake here," he...
Apple has begun inviting selected members of the media to a product launch experience in Los Angeles on Wednesday, October 28, according to Bloomberg's Mark Gurman.
In a post on X, Gurman described the gathering as an "all-day product launch experience" for touchscreen MacBooks, a new iPad mini, and Macs equipped with M6 chips.
Gurman previously reported that Apple would introduce the...
Last week, Bloomberg's Mark Gurman reported that Apple plans to unveil an all-new smart home hub, a new HomePod mini, and a new Apple TV 4K on Tuesday, October 13.
In his Power On newsletter today, Gurman specified that "Apple is planning to hold an event" that...
Move to a biennial release—a two year update schedule.
I never understand why people say this. How does technology getting upgraded more often affect you negatively? If you don’t need/want a phone, don’t buy it.
When you do unexpectedly need a phone, I’m sure you’ll be glad it’s 3 month old tech instead of 15 months old.
