Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.


"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone 17 and the iPhone Air have the same Center Stage front camera with this functionality.

Apple provided more details in its iPhone 17 press releases last year:

Users no longer have to rotate their iPhone to take a landscape selfie — they can now take photos and videos in portrait or landscape while holding their iPhone vertically, enabling a more comfortable, secure grip and centred gaze. For group shots, Center Stage for photos uses AI to automatically expand the field of view and can rotate from portrait to landscape to include everyone in the frame.

All four of the latest iPhone models are equipped with an 18-megapixel Center Stage front camera with a square image sensor.

Related Roundups: iPhone 17, iPhone 17 Pro
Related Forum: iPhone

Popular Stories

iOS 26

iOS 26.3 and iOS 26.4 Will Add These New Features to Your iPhone

Tuesday February 3, 2026 7:47 am PST by
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April. Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far. iOS 26.3 iPhone to Android Transfer Tool iOS 26.3 makes it easier...
imac video apple feature

Apple Makes Its Second-Biggest Acquisition Ever

Tuesday February 3, 2026 12:45 pm PST by
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014. This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Apple Logo Zoomed

Tim Cook Teases Plans for Apple's Upcoming 50th Anniversary

Thursday February 5, 2026 12:54 pm PST by
Apple turns 50 this year, and its CEO Tim Cook has promised to celebrate the milestone. The big day falls on April 1, 2026. "I've been unusually reflective lately about Apple because we have been working on what do we do to mark this moment," Cook told employees today, according to Bloomberg's Mark Gurman. "When you really stop and pause and think about the last 50 years, it makes your heart ...
iphone 16 pro colors 1

Apple Begins Selling Refurbished iPhone 16 and iPhone 16 Pro Models at Lower Prices

Wednesday February 4, 2026 7:44 am PST by
Apple today began selling certified refurbished iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max models on its online store in the U.S., with prices discounted by 12% to 22% compared to Apple's current or former pricing for the devices. Here were Apple's starting prices when the devices launched in September 2024: iPhone 16: $799 iPhone 16 Plus: $899 iPhone 16 Pro:...
Apple TV Color

Apple TV Announces 12 New Shows and Films Coming This Year

Wednesday February 4, 2026 12:29 pm PST by
Apple on Tuesday previewed 12 new shows and films that will be premiering on the Apple TV streaming service throughout 2026. The new series: Imperfect Women — March 18, 2026 Margo's Got Money Troubles — April 15, 2026 Widow's Bay — April 29, 2026 Maximum Pleasure Guaranteed — May 20, 2026 Cape Fear — June 5, 2026 Lucky — July 15, 2026 The new films: Eternity — ...

Top Rated Comments

froot1988 Avatar
2 hours ago at 09:31 am
Yeah no
Score: 7 Votes (Like | Disagree)
Mr_Ed Avatar
1 hour ago at 09:45 am
If this truly constitutes a “key reason to upgrade”, it also points out there is little reason to do so for most people ?‍♂️
Score: 6 Votes (Like | Disagree)
fathergll Avatar
1 hour ago at 10:02 am
Is this the peak of human civilization?

Attachment Image
Score: 6 Votes (Like | Disagree)
lindros2 Avatar
1 hour ago at 09:42 am
If this is "innovation" and "marketing", Apple is doomed.
I hate the no-rotate on my 17 Pro. I still rotate it because of how my arm is designed.
Score: 4 Votes (Like | Disagree)
erihp Avatar
1 hour ago at 10:04 am
It's giving 'no need to upgrade'
Score: 2 Votes (Like | Disagree)
Spock Avatar
20 minutes ago at 10:50 am
I love that Apple innovation.
Score: 2 Votes (Like | Disagree)