ChatGPT Introduces Lower-Priced Subscription Tier, Ads Coming Soon - MacRumors
Skip to Content

ChatGPT Introduces Lower-Priced Subscription Tier, Ads Coming Soon

OpenAI today announced that its lower-priced ChatGPT Go subscription tier is now available worldwide, with U.S. pricing set at $8 per month.

ChatGPT Go
ChatGPT Go provides expanded access to ChatGPT's latest model, GPT‑5.2 Instant, with 10× more messages, file uploads, and image creation allowed compared to the free tier. ChatGPT Go also offers longer memory than the free tier, so that ChatGPT can remember more information about you for a longer period.

ChatGPT now offers three subscription tiers worldwide:

  • ChatGPT Go: $8/month
  • ChatGPT Plus: $20/month
  • ChatGPT Pro: $200/month

ChatGPT's more advanced GPT‑5.2 Thinking model still requires ChatGPT Plus or ChatGPT Pro, for tasks that require deeper reasoning.

ChatGPT Go was already available in India and select other countries.

OpenAI also announced that it plans to begin testing ads in both the free and ChatGPT Go tiers with logged-in adult users in the U.S. in the coming weeks. ChatGPT Plus and Pro will remain ad-free, as will ChatGPT Business and ChatGPT Enterprise.

To start, OpenAI plans to test ads at the bottom of answers in ChatGPT when there is a relevant sponsored product or service based on the current conversation. Ads will be clearly labeled and separated from the answer. Users will be able to learn more about why they are seeing a particular ad, and any ad can be dismissed.

ChatGPT Ad
OpenAI said ads will not influence the organic answers that ChatGPT gives users, and it ensured that conversations with ChatGPT will be kept private from advertisers, and that it will never sell user data to advertisers. OpenAI also promised there will always be at least one paid ChatGPT subscription tier available that is ad-free.

Ads are not eligible to appear in ChatGPT conversations involving sensitive or regulated topics like health, mental health, or politics, according to OpenAI.

"Ads support our commitment to making AI accessible to everyone by helping us keep ChatGPT available at free and affordable price points," said OpenAI.

"We'll learn from feedback and refine how ads show up over time, but our commitment to putting users first and maintaining trust won't change," it added.

Popular Stories

gpt 6 intelligent ui

ChatGPT Gets GPT-6 and New Intelligent UI With Visual Answers

Wednesday October 7, 2026 3:26 pm PDT by
OpenAI today introduced Intelligent UI, a new feature that will let ChatGPT answer questions with "fully interactive user interfaces." OpenAI says everyday answers will be more visual, and the feature will make it easier for users to understand complicated topics. ChatGPT responses will include graphics, tappable buttons, forms, charts, diagrams, and other interactive experiences. Sample...
OpenAI vs Apple Feature

OpenAI Says Ex-Employee Showed Its Device Plans to Apple

Wednesday October 14, 2026 11:55 am PDT by
OpenAI today suggested Apple could be using its trade secrets, the very thing Apple is already suing OpenAI for. In a court filing, OpenAI accused an ex-employee of giving sensitive data about an unreleased product to Apple. The unnamed employee joined OpenAI from Apple and then returned after six months. OpenAI claims the person sent "over a hundred highly confidential files" to personal...
openai dots

OpenAI Launches Always-On 'Dots' Agents to Rival Meta's Muse

Tuesday September 29, 2026 3:44 pm PDT by
OpenAI today announced the launch of "Dots" to compete with Meta's popular Muse agent. OpenAI describes Dots as always-on agents "built to handle everything." Dots use the GPT–6 Astra model and have a cloud computer with a web browser, much like Muse. The agents learn from feedback over time, and OpenAI says they can work on the user's goals "24/7" and connect to over 4,000 apps. From the...

Top Rated Comments

ThisIsMike Avatar
10 months ago
Let’s not forget the fourth tier, which is completely FREE if you don’t use it at all.
Score: 71 Votes (Like | Disagree)
10 months ago
Remember, if it's free, ad-supported, or below cost, you're the product.
Score: 48 Votes (Like | Disagree)
10 months ago
What a waste of money and electricity.
Score: 43 Votes (Like | Disagree)
ThisIsMike Avatar
10 months ago

Remember, if it's free, ad-supported, or below cost, you're the product.
You’re the product for the Pro plan as well by the way. Do you think because you’re paying more they suddenly stop stealing all your information and data?
Score: 32 Votes (Like | Disagree)
sw1tcher Avatar
10 months ago

OpenAI also announced that it plans to begin testing ads in both the free and ChatGPT Go tiers in the U.S. soon. ChatGPT Plus and Pro will remain ad-free.
OpenAI adopting the business model where the consumer pays for the service *and* gets to see ads.

No thanks.
Score: 30 Votes (Like | Disagree)
contacos Avatar
10 months ago
I still find it ridiculous that they can get away with something wishy washy like "offers 10 times more than X" when you don't really know what that even means. You only really know once you hit the imagined threshold that you don't even know you were getting close to and they may adjust it at any point
Score: 24 Votes (Like | Disagree)
Latest Stories
Apple Announces New iMac With M6 Chip and More
Apple Announces New iMac With M6 Chip and More
5 minutes ago
Apple Announces New 14-Inch MacBook Pro With M6 Chip
Apple Announces New 14-Inch MacBook Pro With M6 Chip
15 minutes ago
Apple Fixes Possibly Exploited CoreGraphics Flaw on Older iPhones
Apple Fixes Possibly Exploited CoreGraphics Flaw on Older iPhones
1 hour ago
Apple's MacBook Pro Touch Bar Was Announced 10 Years Ago Today
Apple's MacBook Pro Touch Bar Was Announced 10 Years Ago Today
3 hours ago
iPhone 18e Could Get Two Key Upgrades While Keeping 60Hz Display
iPhone 18e Could Get Two Key Upgrades While Keeping 60Hz Display
3 hours ago
New iMac and 14-Inch MacBook Pro With M6 Chip Expected Tomorrow
New iMac and 14-Inch MacBook Pro With M6 Chip Expected Tomorrow
11 hours ago
JAŸ-Z to Headline 2027 Apple Music Super Bowl LXI Halftime Show
JAŸ-Z to Headline 2027 Apple Music Super Bowl LXI Halftime Show
11 hours ago
macOS 27.2 Stops Upgrades From Removing Rosetta
macOS 27.2 Stops Upgrades From Removing Rosetta
11 hours ago
Older Siri Remotes Now Show Up in Find My With iOS 27.2
Older Siri Remotes Now Show Up in Find My With iOS 27.2
13 hours ago
iPhone Duo Features Independent Rotation Lock Controls
iPhone Duo Features Independent Rotation Lock Controls
13 hours ago
iOS 27.2 Features: Everything New in iOS 27.2
iOS 27.2 Features: Everything New in iOS 27.2
14 hours ago
Why Can't iPhone Duo Users Make Eye Contact on FaceTime?
Why Can't iPhone Duo Users Make Eye Contact on FaceTime?
14 hours ago
iOS 27.2 Fixes Over 160 Security Vulnerabilities
iOS 27.2 Fixes Over 160 Security Vulnerabilities
15 hours ago
iPhone AI Images and Edits Now Have a Hidden Watermark
iPhone AI Images and Edits Now Have a Hidden Watermark
16 hours ago
iOS 27.2 Lets You Watch Four Live Sports Streams on iPhone
iOS 27.2 Lets You Watch Four Live Sports Streams on iPhone
17 hours ago
iOS 27.2 Expands Dual Capture to Group FaceTime
iOS 27.2 Expands Dual Capture to Group FaceTime
18 hours ago
Here's Why Apple's Next Pre-Orders Begin on Wednesday at 10:10 AM
Here's Why Apple's Next Pre-Orders Begin on Wednesday at 10:10 AM
18 hours ago
Apple Says Siri AI Will Support Even More Languages Later This Year
Apple Says Siri AI Will Support Even More Languages Later This Year
18 hours ago
Apple Releases iOS 27.2 With New Siri AI Languages
Apple Releases iOS 27.2 With New Siri AI Languages
19 hours ago
Apple Releases macOS Golden Gate 27.2
Apple Releases macOS Golden Gate 27.2
19 hours ago
Apple Releases watchOS 27.2 With Siri AI Enhancements
Apple Releases watchOS 27.2 With Siri AI Enhancements
19 hours ago
Apple Releases HomePod 27.2 Software With Sound Glow for Existing HomePods
Apple Releases HomePod 27.2 Software With Sound Glow for Existing HomePods
19 hours ago
Apple Releases tvOS 27.2 With HomePod Surround Sound Support
Apple Releases tvOS 27.2 With HomePod Surround Sound Support
19 hours ago
Apple Releases visionOS 27.2
Apple Releases visionOS 27.2
20 hours ago
iPad Mini 2024 vs. 2026 Buyer's Guide: Should You Upgrade?
iPad Mini 2024 vs. 2026 Buyer's Guide: Should You Upgrade?
20 hours ago
Apple Responds to iPhone Duo Display Cracking Reports
Apple Responds to iPhone Duo Display Cracking Reports
20 hours ago
iPhone Duo: Watch Video Above an App in Portrait Mode
iPhone Duo: Watch Video Above an App in Portrait Mode
20 hours ago
AirPods Pro Hearing Aid Feature Launching in These Canadian Provinces
AirPods Pro Hearing Aid Feature Launching in These Canadian Provinces
21 hours ago
New iPad Mini Announced Today Has More Than 12 New Features
New iPad Mini Announced Today Has More Than 12 New Features
22 hours ago
Apple Raises iPad and Mac Trade-In Values
Apple Raises iPad and Mac Trade-In Values
22 hours ago