New Apple Store Opening in Massachusetts Tomorrow

Apple is opening a new store tomorrow at The Shops at Blackstone Valley, an open-air shopping center in Millbury, Massachusetts, near Worcester.

iPhone Mat Apple Store
The store is set to open this Friday, December 12, at 12 p.m. local time. Apple is located next to fashion retailer Coach at the shopping center.

The new store is a replacement for Apple's previous location at Solomon Pond Mall, in nearby Marlborough, Massachusetts. That location permanently closed on Wednesday, after more than 10 years of operations. When it relocates a store, Apple typically gives all employees the opportunity to transfer to the new location.

Apple has yet to reveal the new store, but the photo below from local resident Steve Stearns provides a sneak peek at the facade.

Apple The Shops at Blackstone ValleyImage Credit: Steve Stearns

Apple's newer stores typically feature a dedicated counter for customers to pick up orders they placed online, and the Genius Bar has become a prominent element again in recent years. There will also be free "Today at Apple" creative sessions.

Popular Stories

Touchscreen MacBook Feature

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
proposed unicode emoji 18%402x

Squinting Face, Pickle, and Lighthouse Among New Emoji Coming to iOS

Friday January 9, 2026 4:24 am PST by
The Unicode Consortium has published a draft list of emoji that could come to smartphones and other devices in the future. The list shared by Emojipedia outlines 19 emoji candidates under consideration for Emoji 18.0, which is expected to be finalized in September 2026. Among the proposed additions are a squinting face emoji, left- and right-pointing thumb gestures, a pickle, a lighthouse, a ...
apple homekit ios 18 5

Apple Reminding Users of Pending Home App Upgrade Requirement

Friday January 9, 2026 10:08 am PST by
Back in late 2022 and early 2023, Apple rolled out a new architecture for its Apple Home platform to deliver improved performance and compatibility, although the rollout came with some hiccups that forced Apple to pull and later re-release the upgrade. Three years later, Apple is now on the verge of ending support for the old version of the Home architecture, which may result in access to...
grok logo purple gradient

U.S. Senators Ask Apple and Google to Remove X and Grok Apps Over Sexualized Image Generation

Friday January 9, 2026 9:43 am PST by
In a letter to Apple CEO Tim Cook and Google CEO Sundar Pichai, U.S. Senators Ron Wyden, Ben Ray Lujan, and Edward Markey have requested that Apple and Google remove X Corp's X and Grok apps from their app stores over recent incidents of "mass generation of nonconsensual sexualized images of women and children." X has come under fire over the past week amid reports of Grok's AI image...
iOS 26 Glass Feature

iOS 26 Shows Unusually Slow Adoption Months After Release

Thursday January 8, 2026 3:44 pm PST by
iOS 26 is showing unusually slow adoption among iPhone users months after release, according to third-party analytics. Usage data published by StatCounter (via Cult of Mac) for January 2026 indicates that only around 15 to 16% of active iPhones worldwide are running any version of iOS 26. The breakdown shows iOS 26.1 accounting for approximately 10.6% of devices, iOS 26.2 for about 4.6%, and ...
iphone fold text

iPhone Fold to Pave Way for Thinner, Brighter Display on iPhone Air 2

Friday January 9, 2026 3:37 am PST by
The iPhone Fold will be the first Apple device to adopt a Samsung-made OLED technology called CoE (Color Filter on Encapsulation), which could make the display brighter and thinner than previous panels, reports The Elec. In a traditional OLED panel, a polarizing film sits above the display to cut reflections and improve contrast. The drawback is that this film also absorbs some of the OLED's ...

Top Rated Comments

Justin Cymbal Avatar
5 weeks ago
Beautiful store ? 1st time I’ve noticed Apple light up the border of the ? logo

Good that Apple put those cement bollards in the front as well because 3 years ago we had a guy ‘drive thru’ the front of a different store here in MA

https://www.macrumors.com/2022/11/21/apple-store-hingham-vehicle-crash/
Score: 2 Votes (Like | Disagree)
vartanarsen Avatar
4 weeks ago
People need to understand this state is in an arctic tundra frozen wasteland for about 4 months (including now)
Score: 1 Votes (Like | Disagree)
Boppi Avatar
4 weeks ago

Where if you have to line up and wait, you do so outside in the weather.
No one has to line up and wait, inside or outside if they don't want to. Getting in that line is a choice, not a pre-purchase requirement.
Score: 1 Votes (Like | Disagree)