Apple had a bumper month for iPhone sales in China in October, with sales jumping 37% compared to a year earlier on strong demand for iPhone 17 models, according to data from research firm Counterpoint.
One in every four smartphones sold in the country for the month was an iPhone – a market share milestone Apple hasn't achieved since 2022, when there were fewer rivals in the premium segment. The iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max reached mid-to-high double-digit percentage growth, led by the standard iPhone 17.
New iPhone models accounted for more than 80% of Apple's unit sales, Counterpoint senior analyst Ivan Lam said. It is the best ever start to a December quarter for Apple, far surpassing its previous peak in October 2021.
"There is always some risk, especially with the much-expected Huawei Mate 80 series launching on November 25," said Lam. "But there's a lot of momentum behind Apple at this point. There is not much tapering to indicate a steep drop off."
China's overall smartphone sell-through grew 8% year-over-year in October, thanks to the performance of Apple's iPhone 17 series as well as that of domestic manufacturers like Xiaomi, which climbed to the number 2 spot for the first time in over a decade.
The data paints a rosy picture for Apple in the Chinese market, despite reports of a lukewarm reception for the iPhone Air, which has also performed poorly in other markets.
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Tuesday February 17, 2026 8:08 am PST by Joe Rossignol
Apple on Monday invited selected journalists and content creators to a "special Apple Experience" on Wednesday, March 4 in New York, London, and Shanghai.
At an Apple Experience, attendees are typically given the opportunity to try out Apple's latest hardware or software. Following the launch of Apple Creator Studio last month, for example, some content creators attended an Apple Experience...
Apple's upcoming iPhone 18 Pro and iPhone 18 Pro Max models "won't be a big update," according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that the iPhone 18 Pro models will "represent minor tweaks from last year's iPhone 17 Pro and 17 Pro Max." He compared the upgrade to Apple's past practice of appending the letter "S" to its more minor...
Friday February 13, 2026 8:43 am PST by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have.
Rumored color options for the iPhone 18 Pro models
In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models:
Smaller Dynamic Island: It has been rumored...
Due these numbers not ring a bell at Apple? Stop locking features for previous-gen products. Release iPhones with innovative features instead of forced upgrades.
Steve said and applied "Quality first, the money comes after".
