Got a tip for us?Let us know

a. Send us an email
b. Anonymous form

'Dear Apple'

Saturday September 13, 2025 10:35 am PDT by Joe Rossignol

In case you missed it, Apple's event this week included another heartwarming video about the Apple Watch's genuine life-saving potential.

Dear Apple Intro
The video is titled "Dear Apple," in reference to the emails the company receives from Apple Watch customers who were alerted to health conditions, or were helped by features like Emergency SOS and Crash Detection at critical moments.

"Real people share how Apple Watch has changed and even helped save their lives—a fitness story in New York, a teen's struggle with mental health in the UK and powerful health and safety stories from the U.S., Japan, and Canada," said Apple.

Who is cutting onions?

Tag: Apple Ads

Popular Stories

New, Higher End AirPods Pro Coming This Year

Tuesday January 20, 2026 9:05 am PST by Hartley Charlton

Apple is planning to debut a high-end secondary version of AirPods Pro 3 this year, sitting in the lineup alongside the current model, reports suggest. Back in September 2025, supply chain analyst Ming-Chi Kuo reported that Apple is planning to introduce a successor to the AirPods Pro 3 in 2026. This would be somewhat unusual since Apple normally waits around three years to make major...

• 106 comments

smaller dynamic island iphone 18 pro Filip Vabrous%CC%8Cek

iPhone 18 Pro Leak: Smaller Dynamic Island, No Top-Left Camera Cutout

Tuesday January 20, 2026 2:34 am PST by Tim Hardwick

Over the last few months, rumors around the iPhone 18 Pro's front-panel design have been conflicted, with some supply-chain leaks pointing to under-display Face ID, reports suggesting a top-left hole-punch camera, and debate over whether the familiar Dynamic Island will shrink, shift, or disappear entirely. Today, Weibo-based leaker Instant Digital shared new details that appear to clarify the ...

• 57 comments

iOS 27 Will Add These 8 New Features to Your iPhone

Sunday January 18, 2026 3:51 pm PST by Joe Rossignol

iOS 27 is still many months away, but there are already plenty of rumors about new features that will be included in the software update. The first beta of iOS 27 will be released during WWDC 2026 in June, and the update should be released to all users with a compatible iPhone in September. Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense...

• 107 comments

MacBook Pro Buyers Now Facing Up to a Two-Month Wait Ahead of New Models

Sunday January 18, 2026 6:50 pm PST by Joe Rossignol

MacBook Pro availability is tightening on Apple's online store, with select configurations facing up to a two-month delivery timeframe in the United States. A few 14-inch and 16-inch MacBook Pro configurations with an M4 Pro chip are not facing any shipping delay, but estimated delivery dates for many configurations with an M4 Max chip range from February 6 to February 24 or even later. At...

• 87 comments

Apple Expected to Unveil Five All-New Products This Year

Wednesday January 21, 2026 10:54 am PST by Joe Rossignol

In addition to updating many of its existing products, Apple is expected to unveil five all-new products this year, including a smart home hub, a Face ID doorbell, a MacBook with an A18 Pro chip, a foldable iPhone, and augmented reality glasses. Below, we have recapped rumored features for each product. Smart Home Hub Apple home hub (concept) Apple's long-rumored smart home hub should...

• 63 comments

Top Rated Comments

jz0309

19 weeks ago

Cousin works at Apple. Some were recorded "based" on emails which not entirely match up.

Just have to wait for some kind of leak or court document soon to unveil this.

I call BS...

Score: 21 Votes (Like | Disagree)

phenste

19 weeks ago

Some of these were faked. Just so you know.

who **** in your cereal this morning?

one of the stories in this video came from a town ~15 minutes away from me. I was so in disbelief when I saw the town name that I looked up the story just to confirm.

yeah, Apple likes to tug on heartstrings for the sake of selling a product—no need to be conspiratorial about the material they’re doing it with.

Score: 16 Votes (Like | Disagree)

MTShipp

19 weeks ago

Some of these were faked. Just so you know.

Source?

Score: 13 Votes (Like | Disagree)

vertsix

19 weeks ago

Fantastic marketing while delivering technology that saves lives. Works well.

Score: 13 Votes (Like | Disagree)

ridgero

19 weeks ago

I think it's pretty tasteless for a company to use actual, real-life human suffering just to pat itself on the back.

This kind of self-adulation is cringe.

If Apple wanted to save lives with their technology, they'd focus on making stuff cheaper.

Do good and let the world know!

I work in an emergency department. I have seen so many people die because any help came too late. I am glad that cardiac arrests and similar events can be prevented and do not lead to death, just by a watch.

And you should be glad too.

Score: 12 Votes (Like | Disagree)

npmacuser5

19 weeks ago

Some of these were faked. Just so you know.

Mine wasn't. I am sure that Apple required those posted to show the Health App data before posting. All recorded in the app. That recording convinced my Doctor to order additional tests. Without the recording, will just wait and see was the thought. Not a good thought by the way. Your comment, show me the supporting data that says never happened, all in the Health App.

Score: 12 Votes (Like | Disagree)

Read All Comments