New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors.

According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and iPhone 16 Pro Max have a typical maximum brightness of 1,000 nits, but can boost to a peak of 2,000 nits for a brief period when outdoors.
Moreover, the frame rate of intense games will be more stable thanks to the device's redesigned thermal architecture. Frame-drops and lag will occur much less frequently. Similarly, performance when shooting 4K video at 60 frames-per-second in warm outdoor conditions, such as under direct sunlight in the summer, will be improved.
The two devices are apparently set to become the longest-battery life iPhones to date, thanks to both increased capacity and improved efficiency across the device. Previous rumors suggested that the iPhone 17 Pro Max could have a battery over 5,000 mAh in capacity.
The entire iPhone 17 lineup is expected to be announced at Apple's "Awe dropping" event next week on Tuesday, September 9.
Popular Stories
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly a year later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
CarPlay Ultra...
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement.
The 2025 Apple Design Award winners are listed below, with one app and one game selected per category:
Delight and Fun - CapWords (App) and Balatro (Game)
Innovation - Play (App) and PBJ -...
While the AirPods Max 2 received more attention, Apple also released a second pair of headphones last month: Nike Powerbeats Pro 2.
Nike Powerbeats Pro 2 are the same as the regular Powerbeats Pro 2, except they have a two-tone design consisting of black and Nike's signature Volt neon green-yellow color. The headphones were released on March 20 in the U.S., Canada, Australia, the U.K., and a ...
Popular Stories
Apple offers the iPhone 17 Pro and iPhone 17 Pro Max in just three colors – Silver, Cosmic Orange, and Deep Blue – but notably there's no black option. Last year was the first time Apple's high-end iPhones have not been available with a black or dark gray color option in any way, but those hoping for the return of black this year for the iPhone 18 Pro should look away now....
The Swiss robotics engineer behind a commercial case that adds USB-C to Lightning iPhones has now built a reverse version: A case that adds a fully functional Lightning port to the iPhone 17 Pro.
Ken Pillonel describes the project as a tongue-in-cheek response to reader requests, and says he has no plans to sell it. "It's part hack, part mod, and one of the most cursed things I've ever...
NASA has shared three incredible photos shot on the iPhone 17 Pro Max by astronauts during the Artemis II mission to the Moon.
Shot on iPhone 17 Pro Max (Wiseman)
In February, NASA announced that the iPhone had been fully qualified for extended use in orbit, with reports indicating that each of the four crew members aboard the Orion are equipped with an iPhone 17 Pro Max for personal photos...