JPMorgan: Foldable iPhone to Launch in September 2026
Apple will launch its first foldable iPhone in September 2026 as part of the iPhone 18 lineup, according to JPMorgan.
In a market research note to investors, the bank supported the increasingly corroborated rumor that Apple will launch the device next year. The iPhone 17 lineup will apparently offer few compelling upgrades, resulting in investor focus shifting to Apple's 2026 launches.
The first foldable iPhone will apparently be priced at $1,999 and create a $65 billion market opportunity for Apple, with high-single-digit earnings accretion in the medium term. JPMorgan forecasts foldable iPhone sales of around 45 million units by 2028, starting in the low-teens millions in 2027. Foldable smartphone sales in 2025 reside at around 19 million units; Apple's influence on the market is expected to be considerable.
Apple's first foldable iPhone is rumored to feature an inward-folding book-style 7.8-inch display with virtually no crease, a 5.5-inch outer display, a titanium chassis, a durable hinge with Liquid Metal, two rear cameras, and Touch ID instead of Face ID.
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Apple's "Surprise and Shine" event kicks off today at 10:00 a.m. Pacific Time, where we're expecting to see the foldable iPhone Duo, the iPhone 18 Pro and Pro Max, Apple Watch Series 12 and Ultra 4 models, new AirPods 5 earphones, and perhaps some other announcements.
Apple is providing a live video stream on its website, on YouTube, and in the company's TV app across various platforms. We...
Apple's biggest event of the year is almost here, and all eyes are on Cupertino. With the first foldable iPhone expected to headline Apple's "Surprise and Shine" event on Wednesday, September 9, at 10:00 a.m. Pacific Time, the rumor mill has been running full throttle, fuelled by the biggest single design change in the life of the iPhone.
To get you up to speed, here's a quick reference...
