Google Says iOS 26 Copies Three Android Features

In a new ad, Google says iOS 26 copies three Android features that have been available on Pixel phones for years: Live Translate, Hold Assist, and Call Screening.

The video, part of the ongoing #BestPhonesForever series, shows an iPhone and a Pixel 9 Pro talking to each other on a fictional podcast.

"I announced live translation for text messages," the iPhone says.

"And it turned out I had that four years ago," the Pixel 9 Pro responds.

"Yeah, crazy coincidence," the iPhone says.

Similarly, the iPhone brings up Hold Assist and Call Screening, and the Pixel phone says it already offered those features too.

#BestPhonesForever: Responding to MORE RumorsMade by Google

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In 2020, Google introduced a Hold for Me feature for the Pixel 3 and newer. Just like Hold Assist on iOS 26, the feature can wait on hold for you during a phone call so you do not need to pay attention, and alert you when the agent comes on the line.

Call screening debuted on the Pixel 3 all the way back in 2018.

Google does have a point here, but whether the ad is humorous or cringy is up for debate.

Also, the copying goes both ways.