Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight - MacRumors
Skip to Content

Visa and American Express Vying to Win Apple Card Deal in 'Fierce' Fight

Visa wants to pay Apple approximately $100 million to be the new payment network for the Apple Card, reports The Wall Street Journal. As of right now, the ‌Apple Card‌ is on the Mastercard payment network, but that is set to change because Apple is ending its partnership with Goldman Sachs.

Apple Card iPhone 16 Pro Feature
Both American Express and Visa are vying to replace Mastercard as Apple's card services provider, while Mastercard is aiming to retain its position. Apple apparently plans to choose a new ‌Apple Card‌ network before it selects a partner to replace Goldman Sachs as the ‌Apple Card‌'s issuing bank, and competition is intense. Visa is offering Apple a $100 million upfront payment, while American Express is "in the mix" and Mastercard is "fiercely trying" to retain its role.

Apple and Goldman Sachs have been working to dissolve their partnership since 2023, with Goldman Sachs planning to exit the consumer banking market. JPMorgan Chase and Synchrony Financial are in talks with Apple to take over for Goldman Sachs, but American Express has also been aiming to become the issuer and network of the ‌Apple Card‌. Apple needs both an issuing bank for the ‌Apple Card‌ and a payment network that facilitates transactions.

Goldman Sachs and Apple have worked together on the ‌Apple Card‌ since its 2019 launch, and have also teamed up for the high-yield Apple Savings account. Apple has not been happy with Goldman Sachs because of customer service issues caused by long wait times for disputed ‌Apple Card‌ transactions and savings account withdrawals.

The U.S. Consumer Financial Protection Bureau even launched an investigation into Goldman Sachs due to the customer complaints, which led to tension, so both companies are eager to end their relationship.

The ‌Apple Card‌ has over 12 million users in the United States, with approximately $20 billion in balances.

Popular Stories

Apple Card iPhone 16 Pro Feature

Apple Card Promo to Offer Free AirPods Pro 3

Friday May 15, 2026 8:59 am PDT by
Starting as early as next week, customers who sign up for an Apple Card at Apple's retail stores in the U.S. will receive $249 cash back when they purchase AirPods Pro 3, according to Bloomberg's Mark Gurman. The promotion has yet to be officially announced by Apple, so exact terms and conditions are not available at this time. AirPods Pro 3 are priced at $249 in the U.S., so customers who...
airpods pro 3 pink

New Apple Card Holders Can Get Free AirPods Pro 3, But There's a Catch

Monday May 18, 2026 8:11 am PDT by
Apple today launched a new promotion offering new Apple Card holders the chance to earn back the cost of AirPods Pro 3 through monthly cash rebates, but there is a recurring spend requirement attached. Customers who open a new Apple Card account and purchase AirPods Pro 3 directly from Apple by June 15 will qualify. Starting July 1 and running through April 30, 2027, cardholders can earn $25 ...
Apple Card Sign Up Promo Offers Free AirPods Pro 3 Feature

Apple Card Sign-Up Promo Offers Free AirPods Pro 3

Friday May 22, 2026 7:33 am PDT by
For a limited time, you can effectively receive AirPods Pro 3 for free when you sign up for a new Apple Card, but there are some strings attached. If you sign up for and are approved for an Apple Card for the first time, and use it to purchase AirPods Pro 3 by June 15, you can earn up to $250 in bonus cash back over a 10-month period if you meet minimum transaction requirements....

Top Rated Comments

15 months ago
The Apple Card is my favorite card I have. Sure the cash back percentages aren't always the best, but the data/record keeping and ease of accessing the cash back are second to none. And no doofy app to deal with. The UI is top notch. And I like the physical card having no number printed on it AND the rotating CVV. Plus I know I'll get a minimum 2% if tap to pay is accepted. Just A+ experience all around. I hope whatever happens doesn't botch it.
Score: 51 Votes (Like | Disagree)
coreysandler Avatar
15 months ago
Hoping Visa wins this one. Will be finally able to use my card at Costco.
Score: 51 Votes (Like | Disagree)
15 months ago
I wouldn't mind AMEX personally but Visa definitely has better international coverage.
Score: 29 Votes (Like | Disagree)
15 months ago
Dear God, not Amex. This card needs robust international acceptance. If it doesn’t stay with Mastercard, let it be Visa.
Score: 10 Votes (Like | Disagree)
Sneakz Avatar
15 months ago
Amex would probably mean a much faster international launch. You know, the rest of the world woukd like an Apple Card too.
Score: 10 Votes (Like | Disagree)
alexandr Avatar
15 months ago

I wouldn't mind AMEX personally but Visa definitely has better international coverage.
Yea, the switch to AMEX would effectively ruin using it abroad.
Score: 10 Votes (Like | Disagree)