Amazon Revamps Prime Video App on Apple TV — Here's What's New

Amazon this week updated its Prime Video app for the Apple TV with several improvements.

Amazon Prime Video Apple TV
According to The Verge, the app is now better optimized for the tvOS platform. You can now use the Siri Remote to swipe through TV shows and movies, and touchpad gestures for fast forwarding and rewinding content are now supported.

Suggested search results now appear as you type, and you can search with the Siri Remote.

The app now shows higher-resolution imagery, and there are new motion and sound effects.

Amazon Prime Video Apple TV Playback copy
Last, the app now supports the Apple accessibility features VoiceOver, Hover Text, and Bold Text.

All in all, the app now provides a more "native" experience on tvOS.

You can download the Prime Video app from the App Store for free, but you will need a Prime subscription to stream content. The latest version of the app is compatible with all Apple TV 4K and Apple TV HD models.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Don't Buy)

Popular Stories

iPhone 17 Pro 3 4ths Perspective Aluminum Camera Module 1

New iPhone 17 Pro Details: Brighter Display, Best Battery Life, and More

Wednesday September 3, 2025 5:33 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max models will feature a number of significant display, thermal, and battery improvements, according to new late-stage rumors. According to the Weibo leaker known as "Instant Digital," the iPhone 17 Pro models will feature displays with higher brightness, making it more suitable for use in direct sunlight for prolonged periods. The iPhone 16 Pro and...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 and iPhone 17 Pro Prices Estimated Ahead of Apple Event Next Week

Tuesday September 2, 2025 1:50 pm PDT by
Just one week before Apple is expected to unveil the iPhone 17 series, an analyst has shared new price estimates for the devices. Here are J.P. Morgan analyst Samik Chatterjee's price estimates for the iPhone 17 series in the United States, according to 9to5Mac: Model Starting Price Model Starting Price Change iPhone 16 $799 iPhone 17 ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3 Coming Next Week: Eight Reasons to Upgrade

Thursday September 4, 2025 7:38 am PDT by
We're only days away from Apple's "Awe dropping" fall event scheduled to take place on Tuesday, September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023. By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for...
iPhone 17 Pro Iridescent Feature 2

iPhone 17 Pro Clear Case Leak Reveals Three Key Changes

Sunday August 31, 2025 1:26 pm PDT by
Apple is expected to unveil the iPhone 17 series on Tuesday, September 9, and last-minute rumors about the devices continue to surface. The latest info comes from a leaker known as Majin Bu, who has shared alleged images of Apple's Clear Case for the iPhone 17 Pro and Pro Max, or at least replicas. Image Credit: @MajinBuOfficial The images show three alleged changes compared to Apple's iP...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
iPhone 17 AIR Loud Feature

iPhone 17 Air Could Start at $1,099 With 256GB Storage, 1TB for $1,499

Thursday September 4, 2025 2:54 am PDT by
Apple's upcoming iPhone 17 Air will have a $1,099 starting price providing 256GB of base storage and will max out at $1,499 with a 1TB option, according to the latest TrendForce report. Apple will offer three price/storage tiers for the all-new ultra-thin iPhone 17 model, which replaces last year's iPhone 16 Plus in the lineup. Here's how TrendForce sees them breaking down: 256GB — $1099...

Top Rated Comments

Royksöpp Avatar
7 months ago
It’s about time! It had one of the clunkiest interfaces out of all of the streaming services.
Score: 11 Votes (Like | Disagree)
tivoboy Avatar
7 months ago
Haven’t tried it yet, but this app was trash.. trickplay was impossible of not even useless. It really turned me away from watching nearly ANYTHING on Prime due to how poor the app was.
Score: 8 Votes (Like | Disagree)
turbineseaplane Avatar
7 months ago

All in all, the app now provides a more "native" experience on tvOS.
Always a good thing

The more "native" feeling the better
Score: 7 Votes (Like | Disagree)
sw1tcher Avatar
7 months ago

More Apple TV news... is something going on here...
What if all the Apple TV related news has to do with their new product announcement for next Wednesday ('https://www.macrumors.com/2025/02/13/what-to-expect-from-the-apple-launch-next-week/')?

The new product isn't the iPhone SE, M4 MacBook Air, or new AirTags, but a new Apple TV...

https://www.macrumors.com/2025/01/22/new-apple-tv-rumored-features/

Maybe an Apple TV SE for those who want a basic streaming device with no internal storage for media purchases, something to compete against Roku devices, Amazon Fire TV Sticks, Google TV Streamer, etc. It'll be priced at $59.00 - $69.00
Score: 5 Votes (Like | Disagree)
sentiblue Avatar
7 months ago
This is great news! I can't wait until after work to update the app and see how much improvement it is. I've been using it for quite some time and experienced some of the most annoying glitches.
Score: 3 Votes (Like | Disagree)
neliason Avatar
7 months ago
It’s so hard to find stuff to watch in Prime. They have so much garbage. And now half of what they show you requires some other service. I want to be able to filter on IMDB rating and exclude non free content.
Score: 3 Votes (Like | Disagree)