Amazon Revamps Prime Video App on Apple TV — Here's What's New

by

Amazon this week updated its Prime Video app for the Apple TV with several improvements.

Amazon Prime Video Apple TV
According to The Verge, the app is now better optimized for the tvOS platform. You can now use the Siri Remote to swipe through TV shows and movies, and touchpad gestures for fast forwarding and rewinding content are now supported.

Suggested search results now appear as you type, and you can search with the Siri Remote.

The app now shows higher-resolution imagery, and there are new motion and sound effects.

Amazon Prime Video Apple TV Playback copy
Last, the app now supports the Apple accessibility features VoiceOver, Hover Text, and Bold Text.

All in all, the app now provides a more "native" experience on tvOS.

You can download the Prime Video app from the App Store for free, but you will need a Prime subscription to stream content. The latest version of the app is compatible with all Apple TV 4K and Apple TV HD models.

Related Roundup: Apple TV
Tag: Amazon Prime Video
Buyer's Guide: Apple TV (Don't Buy)
Related Forum: Apple TV and Home Theater

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Read Full Article • 465 comments
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
Read Full Article • 20 comments
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Read Full Article • 70 comments
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Read Full Article • 3 comments
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
Read Full Article • 59 comments
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Read Full Article • 200 comments
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Read Full Article • 157 comments
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
Read Full Article • 114 comments
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Read Full Article
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...
Read Full Article • 22 comments

Top Rated Comments

Royksöpp Avatar
Royksöpp
10 months ago
It’s about time! It had one of the clunkiest interfaces out of all of the streaming services.
Score: 11 Votes (Like | Disagree)
tivoboy Avatar
tivoboy
10 months ago
Haven’t tried it yet, but this app was trash.. trickplay was impossible of not even useless. It really turned me away from watching nearly ANYTHING on Prime due to how poor the app was.
Score: 8 Votes (Like | Disagree)
turbineseaplane Avatar
turbineseaplane
10 months ago

All in all, the app now provides a more "native" experience on tvOS.
Always a good thing

The more "native" feeling the better
Score: 7 Votes (Like | Disagree)
sw1tcher Avatar
sw1tcher
10 months ago

More Apple TV news... is something going on here...
What if all the Apple TV related news has to do with their new product announcement for next Wednesday ('https://www.macrumors.com/2025/02/13/what-to-expect-from-the-apple-launch-next-week/')?

The new product isn't the iPhone SE, M4 MacBook Air, or new AirTags, but a new Apple TV...

https://www.macrumors.com/2025/01/22/new-apple-tv-rumored-features/

Maybe an Apple TV SE for those who want a basic streaming device with no internal storage for media purchases, something to compete against Roku devices, Amazon Fire TV Sticks, Google TV Streamer, etc. It'll be priced at $59.00 - $69.00
Score: 5 Votes (Like | Disagree)
sentiblue Avatar
sentiblue
10 months ago
This is great news! I can't wait until after work to update the app and see how much improvement it is. I've been using it for quite some time and experienced some of the most annoying glitches.
Score: 3 Votes (Like | Disagree)
neliason Avatar
neliason
10 months ago
It’s so hard to find stuff to watch in Prime. They have so much garbage. And now half of what they show you requires some other service. I want to be able to filter on IMDB rating and exclude non free content.
Score: 3 Votes (Like | Disagree)
Read All Comments