Steve Jobs Announced the iPhone and Apple TV 18 Years Ago Today

Today marks 18 years since Apple CEO Steve Jobs unveiled the original iPhone and Apple TV at Macworld Expo 2007.

original iphone 2007
Standing on stage, Jobs introduced the ‌iPhone‌ as a product that combined three revolutionary functions: "an iPod with touch controls, a phone, and a breakthrough internet communications device." He emphasized that these were not three separate devices, but one, and said, "Today, Apple is going to reinvent the phone."

This vision materialized as a device that broke away from industry conventions, featuring a sleek aluminum and plastic body, a 3.5-inch multi-touch display that precluded the need for a physical keyboard, a 2-megapixel camera, and ‌iPhone‌ OS—a mobile operating system that provided unprecedented functionality compared to the feature phones of its time. The ‌iPhone‌ consolidated multiple devices into one and laid the groundwork for future innovation.

1st generation apple tv
While the ‌iPhone‌ dominated headlines, Apple also formally introduced the ‌Apple TV‌, a product that had initially been previewed as "iTV" during a previous event in September 2006. ‌Apple TV‌ was presented as a set-top box designed to bring iTunes content to the television. The device allowed users to wirelessly stream movies, TV shows, music, and photos from their Mac or PC directly to their TV. It featured a 40GB hard drive for local content storage and supported 720p HD resolution, offering both HDMI and component video output, and was priced at $299.

Another notable announcement was Apple's decision to change its corporate name from "Apple Computer, Inc." to simply "Apple Inc." Jobs said that Apple was no longer just a computer company, signaling its intention to dominate multiple sectors.

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Top Rated Comments

matsan Avatar
11 months ago
Ahh, woke up my old 3G to join me in celebrating the moment!



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Score: 37 Votes (Like | Disagree)
Ctrlos Avatar
11 months ago
A fun look down memory lane ('https://forums.macrumors.com/threads/apple-announces-the-iphone.267804/'):


The iPhone looks awesome, but it's just too expensive for most people.

Holy **** that thing was cool!

*eats crow*

Just one thing... did anybody noticed the click wheel is gone... I don't know about you but I'm not crazy about having to use my finger to scroll up and down in that way...

If it had 3g, and was half the price then maybe, but the reality is if you look at the overall market, the proportion of people spending more than £75 on a handset is smaller than most people would think.

Did the phone really need to be "reinvented". IMHO is product is going nowhere.

-large touch screen for $600?

No thanks- I'll stick to my BB Pearl I got FREE from TMobile

Already gives me all the push email, internet, video, & music I
need.

Nothing revolutionary here folks. Move along..

Being cutting edge in the computer world is now far more difficult, even more so with no exciting new chips for a while. This is a step sideways, it's a gamble and it may just pay off

And let's hope Apple Inc. opens up the iPhone to developers...I can think of a lot of useful Widgets I'd like to see ported to this puppy before June.

How many times can I repeat myself "There is nothing revolutionary
about a touch screen interface!!" Tablet PCS have been around for
years!

This could either be the 2nd coming of the iPod, or the 2nd
coming of the Newton.

Bottom line, its NOT a slam dunk.

The only real advantage this has over other phones is its
prettier-

People prefer having real keyboards- not touch screens that
scratch up & are super hard to type on.
Score: 35 Votes (Like | Disagree)
brofkand Avatar
11 months ago
The 2000’s will go down as Apples most inventive and exciting decade.
Score: 28 Votes (Like | Disagree)
MrENGLISH Avatar
11 months ago
iPhone is now a legal adult in the US
Score: 21 Votes (Like | Disagree)
minimo3 Avatar
11 months ago
Reminds me of how gorgeous iOS used to look - particularly the music player and call screen. It evoked an emotion, versus today where it’s so generic.
Score: 21 Votes (Like | Disagree)
casjohnr Avatar
11 months ago
That poor Starbucks are probably still completing the 4,000 latte order
Score: 19 Votes (Like | Disagree)