Beats Debuts (PRODUCT)RED Solo 4 Headphones, But You Won't Be Able to Buy Them

Alongside Apple's annual Apple Pay donation campaign supporting The Global Fund to Fight AIDS, Tuberculosis and Malaria that's currently underway around World AIDS Day, the company has historically offered a selection of its products under the related (RED) brand.

beats solo 4 red
While we recently noted that Apple has been scaling back its (PRODUCT)RED portfolio over the past few years, the company's Beats brand yesterday announced a collaboration with British Nigerian designer Yinka Ilori for (BEATS)RED Beats Solo 4 headphones with a limited-edition packaging design.

Unfortunately, there's a catch, which is that these new (BEATS)RED headphones aren't available for sale as they are a custom product to help create awareness around World AIDS Day and the (RED) campaign.


According to Women's Wear Daily, Beats notes that the packaging design is a tribute to "resilience, community and hope," that "blend[s] traditional African aesthetics with contemporary design." Ilori says his design celebrates "the collective effort of nurturing" and was inspired by "the metaphorical sense of planting seeds and watching them grow into something beautiful."

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Top Rated Comments

ikramerica Avatar
11 months ago
Here's a picture of something somebody made. It supports a charity.
Score: 15 Votes (Like | Disagree)
raythompsontn Avatar
11 months ago

his bold and kaleidoscopic approach to exclusive special-edition packaging
I hardly think making something red is “bold and kaleidoscopic”.
Score: 6 Votes (Like | Disagree)
ApplesAreSweet&Sour Avatar
11 months ago
I'm not going to fault Apple for what it has done with its RED products and campaigns in the past. I couldn't possibly account for all those years.

But this seems like they're just fence sitting when they really just want to quit.

Maybe its a sly way of moving towards launching new products that have the "Product RED" finish but don't come with an actual donation but are just "RED" to remind the buyer and public to go and donate on their own dime?

If that's the case then I'd rather see Apple (and beats) be honest and just announce it's over, no more RED donations for buying red products made by Apple.

People are still dying of AIDS, or dying to get access to all the new medicine that could help stop the spread -Please don't half-ass this (former?) great campaign!
Score: 3 Votes (Like | Disagree)
Lioness~ Avatar
11 months ago
I am all good with that.

I recently bought the black ones, they do sound the same I assume ?
Score: 2 Votes (Like | Disagree)
russell_314 Avatar
11 months ago

I hardly think making something red is “bold and kaleidoscopic”.
It’s stunning and..! ?
Score: 2 Votes (Like | Disagree)
3304614 Avatar
11 months ago
Wait… what? So… Apple is just teasing us? Here the thing you want, but it’s for us only. We’re not letting you buy it.

(Did they study at the Eric Cartman School of Economics?)
Score: 1 Votes (Like | Disagree)