Shot on iPhone: Wallace & Gromit on Display at Apple's UK Headquarters

by

Apple today announced that a new stop-motion animation featuring Wallace & Gromit will be projected onto London's Battersea Power Station this holiday season. The festive, six-minute video will be shown every day from 5 p.m. to 10:30 p.m. from today until New Year's Eve. It is free to watch, and reservations are not needed.

Wallace Gromit Battersea
Apple is promoting the animation as part of its latest "Shot on iPhone" campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video with the Telephoto camera on eight iPhone 16 Pro Max devices.

"Aardman used the Dragonframe Tether app and eight iPhone 16 Pro devices in Telephoto mode to make Wallace & Gromit, Shot on iPhone," said Apple. "They shot full 4K stills in ProRAW format, before stitching them together to achieve the 6K image needed to turn their 23‑centimeter characters into 101‑meter projections."

The animation transforms two towers into Christmas trees on the side of the building facing the River Thames. Visitors can watch Wallace & Gromit decorate the trees, and then "snap a selfie" in front of the fully-decorated trees.

Wallace Gromit Shot on iPhone
"This project has been a dream to direct — a cinematic fusion of tech and art," said Aardman's director and graphic design lead Gavin Strange. "Shooting stop-motion animation on iPhone 16 Pro Max with the legendary Wallace & Gromit, to then be projected onto the iconic Battersea Power Station, makes this unique in so many ways. I hope that this Christmas, everyone feels inspired to start shooting their own stop-motion masterpieces with iPhone, and I'm excited and proud of what we've all created."

Battersea Power Station has been home to Apple's U.K. headquarters since last year, and the company also has a store there. In front of the store, the Wallace & Gromit set used to create the stop-motion will be on display.



More details about this "Shot on iPhone" campaign, including an upcoming "Today at Apple" session with Aardman, are available on Apple's website. The project has also been promoted on the Battersea Power Station's website.

Tag: Shot on iPhone

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Read Full Article • 275 comments
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
Read Full Article • 280 comments
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
Read Full Article • 85 comments
iphone air thickness

Apple Said to Cut iPhone Air Production Amid Underwhelming Sales

Friday October 17, 2025 8:29 am PDT by
Apple plans to cut production of the iPhone Air amid underwhelming sales performance, Japan's Mizuho Securities believes (via The Elec). The Japanese investment banking and securities firm claims that the iPhone 17 Pro and iPhone 17 Pro Max are seeing higher sales than their predecessors during the same period last year, while the standard iPhone 17 is a major success, performing...
Read Full Article • 411 comments
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Read Full Article • 86 comments
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
Read Full Article • 251 comments
14 inch MacBook Pro Keyboard

New 14-Inch MacBook Pro Has Two Key Upgrades Beyond the M5 Chip

Thursday October 16, 2025 8:31 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro base model with an M5 chip, and there are two key storage-related upgrades beyond that chip bump. First, Apple says the new 14-inch MacBook Pro offers up to 2× faster SSD performance than the equivalent previous-generation model, so read and write speeds should get a significant boost. Apple says it is using "the latest storage technology," ...
Read Full Article • 64 comments
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....
Read Full Article • 505 comments
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
Read Full Article • 90 comments
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
Read Full Article • 56 comments

Top Rated Comments

EightyEight Avatar
EightyEight
12 months ago
A Pink Floyd collaboration would have been awesome…
Score: 11 Votes (Like | Disagree)
coolfactor Avatar
coolfactor
12 months ago
Now that's a fun take!

Don't ever lose this angle, Apple.
Score: 9 Votes (Like | Disagree)
citysnaps Avatar
citysnaps
12 months ago

Creative to use a building as a movie screen? Omg, you have very low expectations!
What does that say if after viewing the video, that's all you got out of the project (ie, projecting something, anything, on a building)?

From looking at the comments so far, it seems most people were pretty jazzed about it.
Score: 8 Votes (Like | Disagree)
citysnaps Avatar
citysnaps
12 months ago
Very well done and so creative. Shows what can be accomplished starting with a story idea, imagination, and the desire to create.
Score: 7 Votes (Like | Disagree)
OS X Dude Avatar
OS X Dude
12 months ago
I went in to their HQ this week for an Apple event, and it's an incredible building on the inside let me tell you.

Also went up Lift 109, which is a glass lift that pops up out of one of the chimney stacks, offering incredible views over London. It was a clear day and just me and my partner due to how early we went. And there's a very nice pancake restaurant inside the lower bit of BPS, which is a shopping centre. If you get the chance to go, go! It's definitely one of the Capital's top landmarks with lots to do inside.
Score: 6 Votes (Like | Disagree)
jicon Avatar
jicon
12 months ago
I was in London mid September, and my last hour was in front of that building, Thames side in 25 degree weather hanging out in one of the cloth chairs while I had some lunch in the sun. Peaceful. No one around, and just looked up at the six million bricks used to make the building.

The mall inside was kinda dead, with zero traffic in the Apple Store. I think staff were being trained about the Vision Pro. Certainly with all the construction done in the area though, it’ll likely often be a busy area.
Score: 5 Votes (Like | Disagree)
Read All Comments