Shot on iPhone: Wallace & Gromit on Display at Apple's UK Headquarters

by

Apple today announced that a new stop-motion animation featuring Wallace & Gromit will be projected onto London's Battersea Power Station this holiday season. The festive, six-minute video will be shown every day from 5 p.m. to 10:30 p.m. from today until New Year's Eve. It is free to watch, and reservations are not needed.

Wallace Gromit Battersea
Apple is promoting the animation as part of its latest "Shot on iPhone" campaign. Aardman, the animation studio that created Wallace & Gromit, filmed the stop-motion video with the Telephoto camera on eight iPhone 16 Pro Max devices.

"Aardman used the Dragonframe Tether app and eight iPhone 16 Pro devices in Telephoto mode to make Wallace & Gromit, Shot on iPhone," said Apple. "They shot full 4K stills in ProRAW format, before stitching them together to achieve the 6K image needed to turn their 23‑centimeter characters into 101‑meter projections."

The animation transforms two towers into Christmas trees on the side of the building facing the River Thames. Visitors can watch Wallace & Gromit decorate the trees, and then "snap a selfie" in front of the fully-decorated trees.

Wallace Gromit Shot on iPhone
"This project has been a dream to direct — a cinematic fusion of tech and art," said Aardman's director and graphic design lead Gavin Strange. "Shooting stop-motion animation on iPhone 16 Pro Max with the legendary Wallace & Gromit, to then be projected onto the iconic Battersea Power Station, makes this unique in so many ways. I hope that this Christmas, everyone feels inspired to start shooting their own stop-motion masterpieces with iPhone, and I'm excited and proud of what we've all created."

Battersea Power Station has been home to Apple's U.K. headquarters since last year, and the company also has a store there. In front of the store, the Wallace & Gromit set used to create the stop-motion will be on display.



More details about this "Shot on iPhone" campaign, including an upcoming "Today at Apple" session with Aardman, are available on Apple's website. The project has also been promoted on the Battersea Power Station's website.

Tag: Shot on iPhone

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
Read Full Article • 109 comments
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
Read Full Article • 195 comments
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
Read Full Article • 119 comments
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
Read Full Article • 157 comments
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
Read Full Article • 187 comments
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
Read Full Article • 145 comments
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
Read Full Article • 242 comments
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...
Read Full Article • 79 comments

Top Rated Comments

EightyEight Avatar
EightyEight
14 months ago
A Pink Floyd collaboration would have been awesome…
Score: 11 Votes (Like | Disagree)
coolfactor Avatar
coolfactor
14 months ago
Now that's a fun take!

Don't ever lose this angle, Apple.
Score: 9 Votes (Like | Disagree)
citysnaps Avatar
citysnaps
14 months ago

Creative to use a building as a movie screen? Omg, you have very low expectations!
What does that say if after viewing the video, that's all you got out of the project (ie, projecting something, anything, on a building)?

From looking at the comments so far, it seems most people were pretty jazzed about it.
Score: 8 Votes (Like | Disagree)
citysnaps Avatar
citysnaps
14 months ago
Very well done and so creative. Shows what can be accomplished starting with a story idea, imagination, and the desire to create.
Score: 7 Votes (Like | Disagree)
OS X Dude Avatar
OS X Dude
14 months ago
I went in to their HQ this week for an Apple event, and it's an incredible building on the inside let me tell you.

Also went up Lift 109, which is a glass lift that pops up out of one of the chimney stacks, offering incredible views over London. It was a clear day and just me and my partner due to how early we went. And there's a very nice pancake restaurant inside the lower bit of BPS, which is a shopping centre. If you get the chance to go, go! It's definitely one of the Capital's top landmarks with lots to do inside.
Score: 6 Votes (Like | Disagree)
jicon Avatar
jicon
14 months ago
I was in London mid September, and my last hour was in front of that building, Thames side in 25 degree weather hanging out in one of the cloth chairs while I had some lunch in the sun. Peaceful. No one around, and just looked up at the six million bricks used to make the building.

The mall inside was kinda dead, with zero traffic in the Apple Store. I think staff were being trained about the Vision Pro. Certainly with all the construction done in the area though, it’ll likely often be a busy area.
Score: 5 Votes (Like | Disagree)
Read All Comments