Apple to Donate Towards Relief Efforts in Spain Following Flash Floods

Apple CEO Tim Cook today said his company will be making a donation of an unspecified amount towards relief efforts on the ground in Valencia, Spain, following deadly flash floods in the region caused by torrential rainfall on Tuesday.

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"We're thinking of all those impacted by the devastating flash floods in the region of Valencia, Spain," said Cook, in a social media post. "Apple will be making a donation to help with relief efforts on the ground."

Apple has donated to the Red Cross for relief efforts on many occasions.

Over the past five weeks, Apple similarly pledged to donate towards relief efforts in the U.S. following Hurricanes Helene and Milton.

Top Rated Comments

SRQrws Avatar
9 months ago
For all the negative comments about "Apple greed" on this forum, Apple is certainly more generous than most corporations when it comes to helping out throughout the world. I know Apple donated after hurricanes Helene and Milton devastated the Sarasota area where I live. Tim Cook is also quite the philanthropist himself as can be verified on public giving sites. I can think of a couple of prominent billionaires who could take a lesson from Apple and Cook.
Score: 25 Votes (Like | Disagree)
SRQrws Avatar
9 months ago

Just remember part of their motivation is tax write offs.
As well it could be the motivation of other corporations and individuals who don't donate. What's their excuse?
Score: 10 Votes (Like | Disagree)
orbital~debris Avatar
9 months ago
Love this, and it's great that Earth has  on its side.
Score: 9 Votes (Like | Disagree)
Jumpthesnark Avatar
9 months ago

Just remember part of their motivation is tax write offs.
People who receive aid after a tragedy aren't thinking about motivation, they're concerned with mourning their losses and rebuilding their lives.

Tax writeoffs for corporations and individuals were written into the tax code as a way to encourage charitable giving.

People complaining about those who are helping those in dire need are really looking for something to complain about, and it's not a good look.
Score: 9 Votes (Like | Disagree)
chanquete69 Avatar
9 months ago
Spanish here. I am very impressed with these news, it is incredible that a US company like Apple helps us to deal with this catastrophic situation that has heavily devastated one of our cities. Thank you very much for this, Apple!
Score: 8 Votes (Like | Disagree)
NightFox Avatar
9 months ago

Just remember part of their motivation is tax write offs.
And? I'm guessing the people who will benefit from this Really. Don't. Care. what Apple's motivation is.
Score: 8 Votes (Like | Disagree)