Apple's only retail store in Northern Ireland is moving, but rest assured that the new location will be in close proximity to the current one.
Apple has announced that its store at the Victoria Square shopping center in Belfast will be permanently closed starting Tuesday, October 15. The company is opening a new store in the nearby Corn Market area on Friday, October 18.
MacRumors reader Chris Ball shared a photo of Apple's new store in Belfast earlier this week, but the company's logo remained covered at the time. Ball said the store is located on High Street in the city's central shopping district.
Apple's website indicates that the new store will have an Apple Pickup station for in-store pickup of online orders, and a Genius Bar for technical support and repairs. The store will also host free Today at Apple creative sessions.
Wednesday April 23, 2025 8:31 am PDT by Joe Rossignol
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
Thursday April 24, 2025 2:14 am PDT by Tim Hardwick
If you missed the video showing dummy models of Apple's all-new super thin iPhone 17 Air that's expected later this year, Sonny Dickson this morning shared some further images of the device in close alignment with the other dummy models in the iPhone 17 lineup, indicating just how thin it is likely to be in comparison.
The iPhone 17 Air is expected to be around 5.5mm thick – with a thicker ...
Thursday April 24, 2025 8:24 am PDT by Joe Rossignol
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
Tuesday April 22, 2025 10:22 am PDT by Juli Clover
Apple plans to release an all-new super thin iPhone this year, debuting it alongside the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. We've seen pictures of dummy models, cases, and renders with the design, but Lewis Hilsenteger of Unbox Therapy today showed off newer dummy models that give us a better idea of just how thin the "iPhone 17 Air" will be.
The iPhone 17 Air is expected to be ...
Thursday April 24, 2025 10:15 am PDT by Joe Rossignol
Starting today, April 24, Apple Stores around the world are giving away a special pin for free to customers who request one, while supplies last.
Photo Credit: Filip Chudzinski
The enamel pin's design is inspired by the Global Close Your Rings Day award in the Activity app, which Apple Watch users can receive by closing all three Activity rings today. The limited-edition pin is the physical...
Apple's $570 million fine from the EU has triggered a sharp rebuke from the White House, which called the fine a form of economic extortion, Reuters reports.
The fine was announced on Wednesday by the European Commission, following a formal investigation into Apple's compliance with the bloc's Digital Markets Act (DMA), a landmark piece of legislation aimed at curbing the market dominance of ...
Thursday April 24, 2025 12:09 pm PDT by Joe Rossignol
When an iPad running iPadOS 19 is connected to a Magic Keyboard, a macOS-like menu bar will appear on the screen, according to the leaker Majin Bu.
This change would further blur the lines between the iPad and the Mac. Bloomberg's Mark Gurman previously claimed that iPadOS 19 will be "more like macOS," with unspecified improvements to productivity, multitasking, and app window management,...
I strongly suspect the deal here with Apple is the same as with many other American corporates (Amazon, for example) who 'base' in the ROI for tax purposes - the actual execs are based in a swanky London office, and regard the ROI as a weird rural UK backwater of their actual operations and don't bother with it.
The EU execs are based in ROI.
The Cork HQ was the first Apple development outside the US, the entire sales and distribution business outside the US is still based here.
We have a LOT of IT grads here, the tax thing is obviously a bonus but we're also the only English speaking EU country and one of the highest developed/educated countries.
What there’s none in ROI despite their EU HQ being located there?!
Apple started operating in Cork (Ireland) in 1980 and has been growing steadily. It currently employs over 6,000 here but still has no Apple Store in the country. Sigh. ???☘️
Can't see this changing much, it's just getting out of the grotty Victoria Square which, when it launched, was all fancy but malls don't last.
Cornmarket is usually heaving with people and I am betting Apple has also paid the council to sweeten up the Cornmarket area as well - as they do with other places.
I was there at the launch of the last one in 2008, it was a big deal for Belfast to get one but then we hadn't had a reseller for years.
So I got there today and I was very underwhelmed. Victoria Sq store should have been revamped. Far superior location. The new store feels claustrophobic and ordinary. Low head height and very ordinary sized windows. Sad to say this as I have visited loads of the Apple flagship stores all over the globe and many are magical. A downgrade for Belfast and the wrong location. Whoever made the decision should hang their head.
