Amazon Reveals Dates for October Prime Day With Early Deals Available Now

Amazon today announced its second Prime Day event of the year, called "Prime Big Deal Days" and running October 8-9. Amazon has been hosting two Prime Day events every year (typically in July and October) for a few years now, and the October event is always presented as your first access to the best discounts of the upcoming holiday season.

aa pbdd date announcement standard hero us 600kbNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers can expect massive discounts on an array of products, including Apple devices. Some deals will last the entire run of the sale, but there will also be lightning deals that drop every 30 minutes and last for select periods, or until they sell out.

To get in on these Prime Day deals, you will need to be an Amazon Prime member. If you aren't, you can join Prime to participate in this year's Prime Big Deal Days. Once your initial free trial is over, Prime membership will run for $14.99/month or $139/year. For students, that's $7.49/month or $69/year, with a six month free trial for new students.

Amazon is already highlighting early Prime Big Deal Days savings that you can shop now, weeks ahead of the event. For now, this mainly includes Amazon devices like Kindles, Echo Dot, Fire TVs, and other Amazon branded products.

Once the event kicks off, Amazon's website will be filled with lightning deals on everything from tech products to home appliances, clothing, toys, and much more. We'll be covering all of the best deals you can get throughout Prime Day, particularly on all of the Apple products that appear, so be sure to keep an eye on the MacRumors front page starting October 8.

Prime Big Deal Days 2024 begins October 8 for Prime members in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the United Kingdom, the United States, and for the first time, Turkey. Prime members in Japan will be able to shop Prime Big Deal Days at some time later in October.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Apple Sports App Preview Feature

Apple Sports App on iPhone Now Available in More European Countries

Monday November 17, 2025 6:27 am PST by
The free Apple Sports app on the iPhone was released in additional European countries today, including Belgium, Croatia, Czechia, the Netherlands, Luxembourg, Poland, Hungary, Denmark, Finland, Norway, Sweden, Switzerland, Slovakia, Slovenia, Serbia, Greece, Estonia, Latvia, Romania, Ukraine, and others. The app was already available in the U.S., the U.K., Canada, Austria, France, Germany,...

Top Rated Comments

rp100 Avatar
15 months ago
“We’re not meeting budget” deal days.
Score: 12 Votes (Like | Disagree)
icanhazmac Avatar
15 months ago
Just another day of cheap knockoffs from companies with really odd names and poorly translated descriptions and instructions.



2024 Translation: All your credit card information and purchasing habits are belong to us.

Attachment Image
Score: 9 Votes (Like | Disagree)
CarAnalogy Avatar
15 months ago
So we can just make up our own days now?

Lately these have been more like sub-prime days.
Score: 7 Votes (Like | Disagree)
orev Avatar
15 months ago
Do not buy Amazon devices (Alexa, Fire, Kindle, etc.). They are all spying devices that Amazon uses to collect data about you. If you want to use them, Amazon should be giving them to you for free and paying you for the data they collect.
Score: 5 Votes (Like | Disagree)
LightsOn45 Avatar
15 months ago
The Prime Days sale this past summer was such a non-event. The deals weren't any better than others you might come across throughout the year.
Score: 5 Votes (Like | Disagree)
sw1tcher Avatar
15 months ago
Prime Day sale? But 8 and 9 aren't even Prime. Should be Oct. 2 - 3 as they are Prime.

14-inch MacBook Pro M3 Pro 16/512 for $1,299.00? ? Come on, Amazon. Just blow them out before the M4 drops.
Score: 3 Votes (Like | Disagree)