Amazon Reveals Dates for October Prime Day With Early Deals Available Now

Amazon today announced its second Prime Day event of the year, called "Prime Big Deal Days" and running October 8-9. Amazon has been hosting two Prime Day events every year (typically in July and October) for a few years now, and the October event is always presented as your first access to the best discounts of the upcoming holiday season.

aa pbdd date announcement standard hero us 600kbNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers can expect massive discounts on an array of products, including Apple devices. Some deals will last the entire run of the sale, but there will also be lightning deals that drop every 30 minutes and last for select periods, or until they sell out.

To get in on these Prime Day deals, you will need to be an Amazon Prime member. If you aren't, you can join Prime to participate in this year's Prime Big Deal Days. Once your initial free trial is over, Prime membership will run for $14.99/month or $139/year. For students, that's $7.49/month or $69/year, with a six month free trial for new students.

Amazon is already highlighting early Prime Big Deal Days savings that you can shop now, weeks ahead of the event. For now, this mainly includes Amazon devices like Kindles, Echo Dot, Fire TVs, and other Amazon branded products.

Once the event kicks off, Amazon's website will be filled with lightning deals on everything from tech products to home appliances, clothing, toys, and much more. We'll be covering all of the best deals you can get throughout Prime Day, particularly on all of the Apple products that appear, so be sure to keep an eye on the MacRumors front page starting October 8.

Prime Big Deal Days 2024 begins October 8 for Prime members in Australia, Austria, Belgium, Brazil, Canada, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, the United Kingdom, the United States, and for the first time, Turkey. Prime members in Japan will be able to shop Prime Big Deal Days at some time later in October.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

rp100 Avatar
16 months ago
“We’re not meeting budget” deal days.
Score: 12 Votes (Like | Disagree)
icanhazmac Avatar
16 months ago
Just another day of cheap knockoffs from companies with really odd names and poorly translated descriptions and instructions.



2024 Translation: All your credit card information and purchasing habits are belong to us.

Attachment Image
Score: 9 Votes (Like | Disagree)
CarAnalogy Avatar
16 months ago
So we can just make up our own days now?

Lately these have been more like sub-prime days.
Score: 7 Votes (Like | Disagree)
orev Avatar
16 months ago
Do not buy Amazon devices (Alexa, Fire, Kindle, etc.). They are all spying devices that Amazon uses to collect data about you. If you want to use them, Amazon should be giving them to you for free and paying you for the data they collect.
Score: 5 Votes (Like | Disagree)
LightsOn45 Avatar
16 months ago
The Prime Days sale this past summer was such a non-event. The deals weren't any better than others you might come across throughout the year.
Score: 5 Votes (Like | Disagree)
sw1tcher Avatar
16 months ago
Prime Day sale? But 8 and 9 aren't even Prime. Should be Oct. 2 - 3 as they are Prime.

14-inch MacBook Pro M3 Pro 16/512 for $1,299.00? ? Come on, Amazon. Just blow them out before the M4 drops.
Score: 3 Votes (Like | Disagree)