Apple Shares Videos Showcasing iPhone 16 Pro With Apple Intelligence

Ahead of iPhone 16 pre-orders starting on Friday, Apple has shared three videos touting the benefits of iPhone 16 Pro with Apple Intelligence, with special reference to the Mail app, Photos app, and enhanced Siri.

email summary apple intelligence
Apple describes the trio of short videos, all of which star English actor Isabella Ramsey, in the following way:

  • Custom memory: Create a custom memory movie by entering a description in Photos, and Apple Intelligence will find the best photos and videos to craft a storyline with its own narrative arc.
  • Email summary: Tap to reveal a summary of a long email in the Mail app and cut to the chase. You can also view summaries of emails right from your inbox.
  • More personal Siri: Equipped with awareness of your personal context, the ability to take action in and across apps, and richer language understanding, Siri will be able to assist you like never before.




Apple plans to introduce the first Apple Intelligence features with the release of iOS 18.1, which is expected to launch in October. Among the new capabilities are writing tools for generating and summarizing text, as well as a feature that provides concise summaries of notifications.

The Messages app will gain the ability to suggest replies, while a new function will allow users to record and transcribe phone calls. The Photos app will benefit from a new "Clean Up" tool, which is designed to swiftly remove unwanted objects from images.

Apple plans to make the Image Playground feature for generating images and the Genmoji feature for generating custom emoji available in iOS 18.2, which will likely be released in December.

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Top Rated Comments

JippaLippa Avatar
15 months ago
I honestly found them a little cringe, this time.
I have seen better short ads from Apple, in the past.
Score: 27 Votes (Like | Disagree)
Arran Avatar
15 months ago
The first two are promoting inauthentic behavior. Not good.

If you forget someone‘s name, apologize and ask them again. If you didn’t read their email, be honest and say so. Both are more human, more genuine, and, while slightly awkward at first, will build healthier relationships.

The third video? I wasn’t sure what that was all about. But it didn’t condone faking it. Better, I guess.
Score: 26 Votes (Like | Disagree)
zombierunner Avatar
15 months ago
this is marketing for gen z brain rot edition
Score: 24 Votes (Like | Disagree)
Khojmdn Avatar
15 months ago
Are they getting desperate this year?
Score: 21 Votes (Like | Disagree)
AndiG Avatar
15 months ago

I honestly found them a little cringe, this time.
I have seen better short ads from Apple, in the past.
Just "a little" cringe??? Without sound, it could be an ad for a horror movie.
Score: 17 Votes (Like | Disagree)
fooyork Avatar
15 months ago
People are going to wonder where all these new features are when they set up their new 16 or 16 Pro... I don't really think Apple should be advertising these features as they won't start to roll out until next month, and some of the Siri improvements wont be available until at some point in 2025!
Score: 15 Votes (Like | Disagree)