AT&T Takes Up to $1,000 Off iPhone 15 Models Ahead of iPhone 16 Launch

We're just a few weeks away from the debut of the newest iPhone models in September, but you can still get great deals on iPhone 15 models at AT&T this week. The carrier is offering as much as $1,000 off select models of the iPhone 15, and great discounts on previous generation devices as well.

iPhone 15 Pro Lineup FeatureNote: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

The headliner is $1,000 off the iPhone 15 Pro Max when you trade in your current smartphone and purchase the new iPhone on an eligible unlimited plan. This offer will be applied in bill credits over 36 months, and it knocks the monthly price of the 256GB iPhone 15 Pro Max down to around $5.56/month (from $33.34/month).

For the iPhone 15 Pro, AT&T is offering the 128GB model at no cost when you trade in your current smartphone and purchase the new iPhone on an eligible unlimited plan. This offer is the same as the previous one, so you'll see up to $1,000 applied in bill credits over 36 months, knocking the price of the 128GB iPhone 15 Pro down to $0/month (from $27.78/month).

iPhone 15 models are seeing up to $700 in discounts right now at AT&T, making the iPhone 15 as low as $3.62/month and the iPhone 15 Plus as low as $6.39/month. For even steeper savings, AT&T has the iPhone SE from 2022 for $1.99/month when purchased on a qualifying unlimited plan, but you don't need to have a trade-in for this offer.

If you're shopping for an Apple Watch, AT&T is offering $300 off in bill credits over 36 months when you purchase two Apple Watches on an installment plan. This covers Apple Watch Series 9, Apple Watch Ultra 2, and Apple Watch SE.

Of course, there are also numerous deals on non-Apple smartphones, like the Google Pixel 9 Pro for free when you trade in any Pixel phone and purchase the new device on a qualifying installment plan. Additionally, AT&T has a big collection of Galaxy devices on sale, including the Galaxy Z Flip6, Galaxy S24 Ultra, Galaxy S24+, and more.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

iCloud General Feature Redux

iPhone Users Who Pay for iCloud Storage Receive a New Perk

Thursday March 20, 2025 12:01 am PDT by
If you pay for iCloud storage on your iPhone, Apple has a new perk for you, at no additional cost. The new perk is the ability to create invitations in the Apple Invites app for the iPhone, which launched in the App Store last month. In the Apple Invites app, iCloud+ subscribers can create invitations for any occasion, such as birthday parties, graduations, baby showers, and more. Anyone ...
Generic iOS 19 Feature Mock

iOS 19 Coming in June With These New Features

Thursday March 20, 2025 2:04 pm PDT by
While the first iOS 19 beta is still more than two months away, there are already plenty of rumors about the upcoming software update. Below, we recap the key iOS 19 rumors so far. visionOS-Like Design In January, the YouTube channel Front Page Tech revealed a redesigned Camera app that is allegedly planned for iOS 19. According to Front Page Tech host Jon Prosser, the Camera app...
iPhone 17 Pro Render Front Page Tech

iPhone 17 Pro Launching Later This Year With These 10 New Features

Sunday March 23, 2025 10:00 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. iPhone 17 Pro's alleged design via Front Page Tech Below, we recap key changes rumored for the iPhone 17 Pro models as of March 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone...
Windows Vista

Apple Might Be Having Its Windows Vista Moment, Says Analyst

Thursday March 20, 2025 6:52 am PDT by
Is Apple experiencing a "Vista-like drift into systemically poor execution?" That was a question posed by well-known technology analyst Benedict Evans, in a recent blog post covering Apple's innovation and execution, or seemingly lack thereof as of late. He is referring to Microsoft's Windows Vista operating system, which was widely criticized when it launched in 2007 due to software bugs,...
iOS 18

Top 5 New Features Coming in iOS 18.4

Friday March 21, 2025 3:26 pm PDT by
We're not getting new Siri Apple Intelligence features in iOS 18.4 as expected, but the upcoming update does have quite a few new additions that will be worth upgrading for. We've rounded up the five best features to look forward to, and if you're not running the beta, you can expect to get access to these in early April. Priority Notifications If you have an iPhone or iPad that supports...
apple wallet drivers license feature iPhone 15 pro teal 1

Apple Says iPhone Driver's Licenses Coming to These 8 U.S. States, But Rollout Remains Slow

Wednesday March 19, 2025 6:55 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly. It has been three and a half years since Apple first announced the...
iPhone 17 Pro Render Front Page Tech

Latest iPhone 17 Pro Dummies Highlight Apple's New Part-Glass Design

Thursday March 20, 2025 5:27 am PDT by
Seasoned leaker Sonny Dickson has shared more dummy models of Apple's upcoming iPhone 17 series, with the latest lot revealing a noticeable shift in Apple's iPhone Pro model design that goes beyond the much-talked-about new rear camera bar. Dickson points out that the iPhone 17 Pro dummy models feature an outlined area on the back, beginning just below the camera module and extending to the...
CarPlay GM EV

GM Reportedly Blocks Dealership From Installing CarPlay in Newer EVs

Friday March 21, 2025 8:22 am PDT by
A few years ago, the American automaker General Motors (GM) announced that it would be phasing out support for CarPlay and Android Auto in its new electric vehicles, in favor of its own software platform. It was a controversial decision, as many drivers who are in the market for a new vehicle consider CarPlay to be a must-have feature. Looking to capitalize on the situation, one GM...
airpods pro 2 gradient

AirPods Pro 3 Launch Now Just Months Away: Here's What We Know

Tuesday March 18, 2025 9:13 am PDT by
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for. Apart from their audio and noise-canceling performance, which are generally regarded as excellent for...

Top Rated Comments

webkit Avatar
8 months ago
I've always found the carriers' "$1,000 off" and "on us" marketing to be a bit misleading as you (the customer) typically have to trade something of value as part of the deal. You're not necessarily getting "$1,000 off", it's more likely you're getting up to $750 off after trading in your device worth at least $250.

The other factor, of course, is that you have to stick with the carrier for 2 to 3 years to get the full "savings" which may or may not be a bad thing depending on the deal.
Score: 12 Votes (Like | Disagree)
sw1tcher Avatar
8 months ago

Limited time offer.

You’ll need to:

* Purchase an eligible smartphone on a qualifying installment agreement, including taxes on full retail price (up front) and $35 activation/upgrade fee.
* Activate/keep postpaid eligible unlimited voice & data wireless service (min. $75.99/mo. if new before discounts. Existing customers can add to their current unlimited plan, if eligible, which may be less). AT&T may temporarily slow data speeds if the network is busy.
* Trade-in an eligible smartphone in good working condition within 30 days of activation.

Then you’ll get:

* Up to $1000 in bill credits on iPhone 15 Pro and 15 Pro Max only with smartphone trade-in value of $290 or higher
* Up to $700 in bill credits with smartphone trade-in value of $130-$289
* Up to $350 in bill credits with smartphone trade-in value of $35 to $129

Unlimited plan needs to be $75.99/mo

$75.99/mo x 36 months = $2,735.64 before taxes and fees.

I fail to see where the deal is unless you're an existing customer *and* on a family plan where the monthy price for a plan would be significantly less expensive per person.
Score: 9 Votes (Like | Disagree)
dannyyankou Avatar
8 months ago
They’re going to have the same deal for the iPhone 16 at launch time. Just wait a couple weeks.

Better yet, sell your phone or trade it in with Apple and buy an unlocked phone.
Score: 8 Votes (Like | Disagree)
california_kid Avatar
8 months ago


Attachment Image
Score: 8 Votes (Like | Disagree)
Apple_Robert Avatar
8 months ago
Classic marketing hoping to snag as many phone users as they can with smoke and mirror tactics that for many, will translate into a higher bill. And sadly for many, more than they realized when they took bite of the AT&T carrot.
Score: 7 Votes (Like | Disagree)
wgaller Avatar
8 months ago
They do the same promo every year, with six lines it saves us a ton of $ while allowing everyone to have great devices with little to no $ out of pocket when upgrading. Regarding three year contract - who changes carriers anymore? Cell service is a commodity.
Score: 6 Votes (Like | Disagree)