Amazon Prime Day: Apple Watch SE ($169.99), Series 9 ($279.99), and Ultra 2 ($699.99) Hit New Best-Ever Prices
We're tracking deals on Apple products as Prime Day continues, and right now you can get record low discounts on the Apple Watch Series 9 and Apple Watch SE. Across the line, all of the deals shared below are new all-time low prices on each model, and only Amazon has the sales.
Ultra 2
A new low price has arrived for the Apple Watch Ultra 2, now available for $699.99 in multiple colors and band styles, down from $799.00.
Series 9
You can get up to $120 off most Apple Watch Series 9 models right now on Amazon, starting at $279.99 for the 41mm GPS watches. We've rounded up all of the deals below, focusing on the aluminum devices, but you can also find $100 discounts on a few stainless steel models as well.
SE
Apple's 40mm GPS Apple Watch SE is available for $169.99 today on Amazon, down from $249.00. This is a new all-time low price on the wearable. This deal is available in all three aluminum color options, and only Amazon has the discount.
You can also get the 44mm GPS Apple Watch SE on sale right now, available for $199.99 on Amazon, down from $279.00. This is another new record low price on the Apple Watch SE for Prime Day.
If you're on the hunt for more Prime Day discounts, be sure to visit our big Prime Day post where we recap the best Apple-related bargains of the event. Remember that you'll need an Amazon Prime membership to get Prime Day deals. You can sign up for Prime on Amazon if you don't have the service yet.
Popular Stories
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. At the time,...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple today introduced its first two physical products of 2026: a second-generation AirTag and the Black Unity Connection Braided Solo Loop for the Apple Watch.
Read our coverage of each announcement to learn more:Apple Unveils New AirTag With Longer Range, Louder Speaker, and More
Apple Introduces New Black Unity Apple Watch BandBoth the new AirTag and the Black Unity Connection Braided...
A newly surfaced resale operation is seemingly offering Apple Store–exclusive display accessories to the public for the first time, potentially giving consumers access to Apple-designed hardware that the company has historically kept confined to its retail environments.
Apple designs a range of premium MagSafe charging stands, display trays, and hardware systems exclusively for displays in ...
