Amazon Prime Day: Apple Watch SE ($169.99), Series 9 ($279.99), and Ultra 2 ($699.99) Hit New Best-Ever Prices

We're tracking deals on Apple products as Prime Day continues, and right now you can get record low discounts on the Apple Watch Series 9 and Apple Watch SE. Across the line, all of the deals shared below are new all-time low prices on each model, and only Amazon has the sales.

prime day series 9

Ultra 2

A new low price has arrived for the Apple Watch Ultra 2, now available for $699.99 in multiple colors and band styles, down from $799.00.

Series 9

You can get up to $120 off most Apple Watch Series 9 models right now on Amazon, starting at $279.99 for the 41mm GPS watches. We've rounded up all of the deals below, focusing on the aluminum devices, but you can also find $100 discounts on a few stainless steel models as well.




SE

Apple's 40mm GPS Apple Watch SE is available for $169.99 today on Amazon, down from $249.00. This is a new all-time low price on the wearable. This deal is available in all three aluminum color options, and only Amazon has the discount.


You can also get the 44mm GPS Apple Watch SE on sale right now, available for $199.99 on Amazon, down from $279.00. This is another new record low price on the Apple Watch SE for Prime Day.

If you're on the hunt for more Prime Day discounts, be sure to visit our big Prime Day post where we recap the best Apple-related bargains of the event. Remember that you'll need an Amazon Prime membership to get Prime Day deals. You can sign up for Prime on Amazon if you don't have the service yet.

Related Roundup: Apple Deals

Popular Stories

Aston Martin CarPlay Ultra Screen

Apple's CarPlay Ultra to Expand to These Vehicle Brands Later This Year

Sunday February 1, 2026 10:08 am PST by
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon. In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis. In his Powe...
Apple Logo Black

Apple Just Made Its Second-Biggest Acquisition Ever After Beats

Thursday January 29, 2026 10:07 am PST by
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio. Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014. Q.ai has...
Apple Logo Black

Apple's Next Launch is 'Imminent'

Sunday February 1, 2026 12:31 pm PST by
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models. "All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
14 inch MacBook Pro Keyboard

Apple Changes How You Order a Mac

Saturday January 31, 2026 10:51 am PST by
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro. There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
Apple MacBook Pro M4 hero

New MacBook Pros Reportedly Launching Alongside macOS 26.3

Sunday February 1, 2026 5:42 am PST by
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman. "Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today. "I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...

Top Rated Comments

svish Avatar
20 months ago
Very good price for Series 9. Expecting to see similar price in the coming months leading to the launch of Series X
Score: 1 Votes (Like | Disagree)