Apple Reportedly Developing Apple Watch SE With Plastic Casing
Apple is developing a new version of the low-cost Apple Watch SE with a plastic casing, Bloomberg's Mark Gurman today claimed.
Writing in this weekend's "Power On" newsletter, Gurman mentioned Apple's work on an Apple Watch SE that features a rigid plastic casing in lieu of anodized aluminum. He postulated that this may be one technique Apple may be planning to use to bring the cost of the Apple Watch SE down. The current Apple Watch SE sells for $249, but Samsung's cheapest rival watch, the Galaxy Watch FE, sells for $199.
Apple famously released the iPhone 5C with an "unapologetically" plastic casing in 2013, which was effectively a rehoused version of the iPhone 5. The polycarbonate exterior was available in various vibrant color options. The device was somewhat controversial because critics argued that the plastic casing was a step down from the luxurious metal finishes of previous models and some consumers felt that the device's price point was still too high for what was perceived as an inferior product.
Popular Stories
Apple CEO Tim Cook was among a handful of top tech executives who attended a classified CIA briefing warning that China could attack Taiwan by 2027, according to a sweeping investigative report by The New York Times ($).
The previously unreported briefing was apparently held in a secure room in Silicon Valley in July 2023. The meeting is said to have been arranged at the request of the...
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker.
According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."
Subscribe to the MacRumors YouTube channel for more videos.
A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
