Apple could soon launch its annual Back to School promotion for university students in the United States and Canada, based on ads that have been popping up on social networks.
On Instagram, Apple is promoting Macs to college and university students. The ad in question depicts a Back to School image with the following text: "Buy Mac for university or college with education savings. Plus get a gift card for up to $200." The screenshot of the ad is from a Canadian user, and that price point suggests we will see the same $150 discount in the United States that Apple provided last year.
Clicking on the ad redirects to Apple's education website, but there is as of yet no mention of the back to school sale. Last year's back to school sale began on Tuesday, June 4, but Bloomberg's Mark Gurman said in his latest Power On newsletter that the 2024 sale will not begin until later in the month.
Apple's back to school sales provide students with a free Apple gift card when purchasing a Mac or an iPad. Last year, Apple offered U.S. students up to $150 when purchasing a Mac and up to $100 when purchasing an iPad.
Thursday November 20, 2025 6:28 am PST by Joe Rossignol
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During the shopping event, customers can get an Apple gift card with...
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Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a ...
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Before someone says it's too soon, past start dates for their back-to-school promo
2023 = June 5 2022 = June 24 2021 = June 17 2020 = June 15 2019 = July 9 2018 = July 12 2017 = July 12 2016 = June 2 2015 = July 23 2014 = July 1 2013 = July 2 2012 = June 11 2011 = June 16 2010 = May 25 2009 = May 27 2008 = June 3 2007 = June 5
Clicking on the ad redirects to Apple's education website, but there is as of yet no mention of the back to school sale. Last year's back to school sale began on Tuesday, June 4...
Last year, June 4 fell on a Sunday. Tueday was June 6.
Back-to-school 2023 promo started on Monday, June 5, 2023 ('https://forums.macrumors.com/threads/wwdc-2023-recap-everything-apple-announced-today.2391760/page-2?post=32220441#post-32220441').
Besides today, the last time June 4 fell on a Tuesday was in 2019.
Floridians: This might be usable in conjunction with Florida's tax-free back to school sales tax holiday. https://floridarevenue.com/backtoschool/ . Computers and tablets up to $1500 are covered, so that's an additional 6% or more (7.5% for me) off the price depending on where you live and what you buy. It runs July 29 through August 11, and Apple's back to school promotion will probably overlap it on both ends.
