TikTok Becomes First Social Network to Auto Label AI-Generated Content - MacRumors
Skip to Content

TikTok Becomes First Social Network to Auto Label AI-Generated Content

by

TikTok this week announced that it has started automatically labeling AI-generated content created on third-party platforms, preventing AI images and videos from confusing and misleading viewers.

tiktok logo
Content made using TikTok's AI creation tools has included an AI label for more than a year, but going forward, TikTok will also label AI images made through other platforms. TikTok's tool will read Content Credentials, a technology from the Coalition for Content Provenance and Authenticity (C2PA). Content Credentials are designed to attach metadata to AI content, facilitating AI labeling.

TikTok's AI labeling started rolling out today on images and videos, and it will soon be coming to audio-only content. Content created with AI will have a label that says "AI-generated" under an account's TikTok username.

Labeling may be gradual, as content needs to have Content Credentials included for it to be identified and labeled. As other platforms adopt credentials, AI identification will increase across all social networks.

In the future, TikTok will add Content Credentials to TikTok content that will remain when images and videos are downloaded, so people and other social networks can use the C2PA Verify tools to identify AI content that was made on TikTok.

Tag: TikTok

Top Rated Comments

DFZD Avatar
DFZD
25 months ago
Humans already have developed auto filter to ignore content with TikTok logo though.
Score: 13 Votes (Like | Disagree)
Kraszim Avatar
Kraszim
25 months ago
Hopefully instagram follows, and with option to hide this garbage. I'm so tired of seeing cool looking house in thumbnail in explore just to open AI generated garbage, that later keeps showing more for me. It's like mine sweeper but not fun.
Score: 11 Votes (Like | Disagree)
anthogag Avatar
anthogag
25 months ago

why? a simple “why” can sound so ominous/adversarial online lol, not my goal, I’m genuinely curious about your thoughts
Scrolling through short video after video really is for zombies. It teaches people to have really short attention spans. I would argue this short-form video crap makes people stupid.

Then there is the huge spread of misinformation because videos are so short you see only a tiny part of whatever it is...

Then there is the issue of all this user data feeding nefarious Chinese government AI algorithms to dream-up new ways to take advantage of democracies.
Score: 10 Votes (Like | Disagree)
jb310 Avatar
jb310
25 months ago
Well, that's going to take all the fun out of playing the "is this AI generated or not?" game on social media. 😩
Score: 7 Votes (Like | Disagree)
A
AlexStudios
25 months ago
You almost had me for "First banned social media app."
Score: 7 Votes (Like | Disagree)
TVreporter Avatar
TVreporter
25 months ago
The one app that will never be on any device in my home. My 12 year old has been warned he will lose his phone and iPad access if he downloads it.

TikTok brainwashing a future generation
Score: 5 Votes (Like | Disagree)
Read All Comments