Newly established luxury airline Beond has announced it will offer Apple Vision Pro headsets to select passengers for "an immersive inflight entertainment experience."
The premium leisure airline said it will provide the Apple devices to passengers on its flights to the Maldives, where the airline is based. From the press release:
Beond's Chairman and CEO, Tero Taskila, said: "The Apple Vision Pro will transform the inflight entertainment experience, and we will be first to offer it to select passengers. In addition to our existing and ever-growing library of inflight content such as movies and games, Beond will showcase stunning resort destinations and activities in the Maldives. We are working now with partners in the Maldives to prepare truly amazing footage. The inflight experience will build anticipation for passengers before they arrive in the Maldives. Offering the Apple Vision Pro is another step in our vision of delivering a premium travel experience to our customers, from the start to finish of their journey. We're proud to be the first airline to deploy the technology."
The overall response to Apple Vision Pro from users, critics, and the broader public has been varied. However, the consensus is that wearing the headset during flights stands out as one of its most widely appreciated applications.
Acknowledging the headset's potential to make long-haul flights more private and liberating, Apple has included a Travel mode in visionOS that stabilizes visuals for users on an airplane, allowing them to, for example, watch movies on a massive virtual screen.
Beond said it will offer "Apple's ground-breaking content experience" beginning in July 2024. The news follows Beond's launch of commercial passenger services in 2023 from Munich, Zurich, and Riyadh to Malé, Maldives. Beond says it plans to debut flights from Milan, Dubai, and Bangkok to the Maldives in mid-2024, in an all-lay flat seating configuration.
Saturday February 7, 2026 9:26 am PST by Joe Rossignol
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie.
"Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
Friday February 6, 2026 3:06 pm PST by Juli Clover
In the iOS 26.4 update that's coming this spring, Apple will introduce a new version of Siri that's going to overhaul how we interact with the personal assistant and what it's able to do.
The iOS 26.4 version of Siri won't work like ChatGPT or Claude, but it will rely on large language models (LLMs) and has been updated from the ground up.
Upgraded Architecture
The next-generation...
Thursday February 5, 2026 12:22 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report, citing industry sources, is available in English on Macworld.
Apple announced the iPhone 16e on Wednesday, February 19 last year, so the iPhone 17e would be unveiled exactly one year later if this rumor is accurate. It is quite uncommon for Apple to unveil...
Monday February 9, 2026 6:24 am PST by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps.
The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future.
To set up the...
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman.
In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
Yeah this isn't happening. Beond have 1 cranky old airbus and one on order, only 5 destinations and a low density luxury model. They will be taxed to hell for this soon and the investors will pull out. It's for people who can't afford a Learjet but think they can.
Yeah this isn't happening. Beond have 1 cranky old airbus and one on order, only 5 destinations and a low density luxury model. They will be taxed to hell for this soon and the investors will pull out. It's for people who can't afford a Learjet but think they can.
Yeah, a single plane ‘airline’. More like a glorified shuttle to their resorts.
That is a brilliant way for an airline to attract attention and possibly passengers.
Yeah, I am sure that a Vision Pro is what will attract prospective passengers to a luxury destination on an airline with a very questionable business model. ?
