Swoop: Apple Promotes iPhone 15's Durability in Frantic New Ad
Apple today promoted the durability of the iPhone 15's Ceramic Shield front glass in a new "Swoop" ad shared on its YouTube channel in Australia.
In the video, a
magpie attempts to attack a woman riding a bicycle, causing her to fall over. In the process, the iPhone she was using for cycling directions also drops to the ground, but it does not suffer damage due in part to the Ceramic Shield.
Apple says the Ceramic Shield is "tougher than any smartphone glass." Introduced on iPhone 12 models in 2020, Apple advertised the ceramic-infused glass as increasing drop performance by 4x compared to the iPhone 11.
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Model
Starting Price
Model
Starting Price
Change
iPhone 16
$799
iPhone 17
...
