Apple will launch a rare promotional discount on its iPhones in China, offering customers as much as 500 yuan ($70) off the price of its flagship devices ahead of the Lunar New Year in February.
The promotion, which runs from January 18 through January 21, applies to everything from the iPhone 13 to the iPhone 15 Pro Max, and also includes smaller discounts off other major Apple products like Macs, iPads, AirPods, and Apple Watch models.
Apple's discounts are notable because the company does not typically offer promotions on its website around the Lunar New Year, usually leaving promotions to Apple authorized resellers instead.
The move comes as Apple tries to stave off falling iPhone sales in China, with last year's double-digit decline projected by analysts to deepen through 2024 owing to strong interest in Huawei's latest home-grown lineup, the Mate 60 series.
Released in September just weeks before the iPhone 15, Huawei's Mate 60 phones use a new China-made 7-nanometer processor tailored for the local market, showcasing the kind of advanced semiconductor manufacturing capabilities that US sanctions were originally designed to prevent.
Despite the promotions, Apple's efforts to counter its sales slump are likely to be hampered by China's decision last year to ban iPhones from the offices of multiple government agencies and state companies.
