Apple Relocating Siri Evaluation Team in San Diego to Austin

Apple is relocating a team of around 120 people focused on improving Siri from San Diego to Austin later this year, according to multiple affected employees.

hey siri banner apple
The reorganization was confirmed by Apple today in a statement shared with MacRumors.

"We're bringing our Data Operations Annotations teams in the US together at our campus in Austin, where a majority of the team is already based," an Apple spokesperson said. "Everyone currently employed will have the opportunity to continue their role with Apple in Austin. We are deeply committed to San Diego where we have grown significantly, and are continuing to hire as we expand our world-class engineering teams."

The news was first reported by Bloomberg's Mark Gurman, who said employees in San Diego willing to relocate to Austin by June will be able to continue in their roles. The report said employees who do not relocate or find another role within Apple will receive severance pay, and outlines many other specific details.

While some other large tech companies like Google, Microsoft, and Amazon have laid off thousands of employees over the past year, Apple has so far avoided this outcome. However, it is unlikely that all affected employees in San Diego are willing to relocate over a thousand miles away to Austin, so some may be facing termination.

"Data Operations Annotations" employees are primarily tasked with evaluating Siri's responses to queries from customers who have opted in to the Siri grading program. In the U.S., this work will continue entirely in Austin going forward. Apple has similar teams in China, Ireland, Singapore, Spain, and other countries around the world.

Apple had approximately 161,000 full-time employees as of September 30, according to a company filing last year.

Popular Stories

Nineth iOS 19 Feature

iOS 19 Beta is a Month Away With These New Features for Your iPhone

Thursday May 8, 2025 7:37 am PDT by
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it. Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key iOS 19 rumors...
Foldable iPhone 2023 Feature Homescreen

Apple's Foldable iPhone Display Tech May Set New Industry Standard

Thursday May 8, 2025 3:29 am PDT by
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain. According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
siri glow

iPhone Users Now Able to Submit Claims in $95 Million Siri Spying Lawsuit

Wednesday May 7, 2025 11:40 am PDT by
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement. Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
Mayday Calendar

Apple Acquisition Hints at Upgraded Calendar App on iOS 19 or Beyond

Friday May 9, 2025 9:13 am PDT by
Apple acquired Canadian startup Mayday Labs in April 2024, according to a European Commission listing, spotted by French blog MacGeneration. The acquisition had not received widespread attention from tech publications until now. Apple is legally required to report certain acquisitions to the European Commission, under the terms of the EU's Digital Markets Act. Mayday Labs founder Jeremy...
fortnite apple featured

Epic Games Submits Fortnite to U.S. App Store

Friday May 9, 2025 9:57 am PDT by
As promised, Epic Games today submitted Fortnite to the U.S. App Store, and if approved by Apple, it will mark the first time that the Fortnite app has been available in the United States since 2020. Fortnite will include options to purchase in-app currency from the web rather than through in-app purchase, which is what got the game banned to begin with. This time, though, Apple has been...
airpods pro purple

Apple's Camera Equipped AirPods and Apple Watch Could Launch as Soon as 2027

Thursday May 8, 2025 10:14 am PDT by
Apple is working on versions of the AirPods and Apple Watch that incorporate a camera, and the devices could be ready to launch sometime around 2027, reports Bloomberg. Apple has developed a chip codenamed "Nevis" that will be used for its camera-equipped Apple Watch, while a chip codenamed "Glennie" will be incorporated into the AirPods. Apple is aiming to have the chips ready "by around...

Top Rated Comments

andrewxgx Avatar
17 months ago
CEO Handbook, page 236: how to perform group layoff without performing a group layoff
Score: 38 Votes (Like | Disagree)
topdrawer Avatar
17 months ago
condolences to the demoted employees moving to austin.
Score: 25 Votes (Like | Disagree)
Eric_WVGG Avatar
17 months ago
As a person who sincerely likes Austin, and even prefers it to San Diego: I would absolutely lose my **** if I were given an ultimatum like this.

The real estate market in Austin is utterly insane. The school system is crap, and telling your kids they have to lose all their friends is borderline traumatic.

Not cool, at all. Also 4 weeks severance, even with the "extra week for every year of employment," is insulting. Google is handing out 6 months paid to their laid off drones.

It's difficult for me to imagine this action not being partially motivated as a way of thinning some ranks without generating bad headlines (as @andrewxgx suggested)… I'm usually optimistic about Apple and give them the benefit of the doubt, but this is really awful.
Score: 23 Votes (Like | Disagree)
sesnir Avatar
17 months ago
lol Texas, how depressing
Score: 19 Votes (Like | Disagree)
klasma Avatar
17 months ago
So the team “focused on improving Siri” is called DOA. That explains a lot.
Score: 18 Votes (Like | Disagree)
contacos Avatar
17 months ago
Nice way too fire people without firing people and most likely avoiding the (what I can only assume) strict regulations of California
Score: 13 Votes (Like | Disagree)