Apple Relocating Siri Evaluation Team in San Diego to Austin

Apple is relocating a team of around 120 people focused on improving Siri from San Diego to Austin later this year, according to multiple affected employees.

hey siri banner apple
The reorganization was confirmed by Apple today in a statement shared with MacRumors.

"We're bringing our Data Operations Annotations teams in the US together at our campus in Austin, where a majority of the team is already based," an Apple spokesperson said. "Everyone currently employed will have the opportunity to continue their role with Apple in Austin. We are deeply committed to San Diego where we have grown significantly, and are continuing to hire as we expand our world-class engineering teams."

The news was first reported by Bloomberg's Mark Gurman, who said employees in San Diego willing to relocate to Austin by June will be able to continue in their roles. The report said employees who do not relocate or find another role within Apple will receive severance pay, and outlines many other specific details.

While some other large tech companies like Google, Microsoft, and Amazon have laid off thousands of employees over the past year, Apple has so far avoided this outcome. However, it is unlikely that all affected employees in San Diego are willing to relocate over a thousand miles away to Austin, so some may be facing termination.

"Data Operations Annotations" employees are primarily tasked with evaluating Siri's responses to queries from customers who have opted in to the Siri grading program. In the U.S., this work will continue entirely in Austin going forward. Apple has similar teams in China, Ireland, Singapore, Spain, and other countries around the world.

Apple had approximately 161,000 full-time employees as of September 30, according to a company filing last year.

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...

Top Rated Comments

andrewxgx Avatar
7 months ago
CEO Handbook, page 236: how to perform group layoff without performing a group layoff
Score: 38 Votes (Like | Disagree)
topdrawer Avatar
7 months ago
condolences to the demoted employees moving to austin.
Score: 24 Votes (Like | Disagree)
Eric_WVGG Avatar
7 months ago
As a person who sincerely likes Austin, and even prefers it to San Diego: I would absolutely lose my **** if I were given an ultimatum like this.

The real estate market in Austin is utterly insane. The school system is crap, and telling your kids they have to lose all their friends is borderline traumatic.

Not cool, at all. Also 4 weeks severance, even with the "extra week for every year of employment," is insulting. Google is handing out 6 months paid to their laid off drones.

It's difficult for me to imagine this action not being partially motivated as a way of thinning some ranks without generating bad headlines (as @andrewxgx suggested)… I'm usually optimistic about Apple and give them the benefit of the doubt, but this is really awful.
Score: 23 Votes (Like | Disagree)
klasma Avatar
7 months ago
So the team “focused on improving Siri” is called DOA. That explains a lot.
Score: 18 Votes (Like | Disagree)
sesnir Avatar
7 months ago
lol Texas, how depressing
Score: 18 Votes (Like | Disagree)
contacos Avatar
7 months ago
Nice way too fire people without firing people and most likely avoiding the (what I can only assume) strict regulations of California
Score: 13 Votes (Like | Disagree)