When to Expect the AirTag 2 to Launch

Apple released its AirTag item tracker in April 2021. The accessory has not received any hardware updates since, but there have been rumors about a new model.

airtag purple
Below, we recap rumors about when the second-generation AirTag might be released, as well as potential new features to expect.

Timing

Apple supply chain analyst Ming-Chi Kuo and Bloomberg's Mark Gurman both expect the next AirTag to be released in 2025.

In October 2023, Kuo said mass production of the second-generation AirTag had been postponed from the fourth quarter of 2024 until some point in 2025, but he did not provide a reason for the apparent change in plans.

Gurman echoed this revised timeframe in his Power On newsletter last Sunday.

"Apple considered launching its second-generation AirTags in 2024, but I'm now told new versions aren't likely to hit the market until 2025," he wrote.

Features

Kuo believes the new AirTag will have some kind of integration with Apple's upcoming Vision Pro headset, but he has not shared any specific details.

Gurman expects the new AirTag to feature an upgraded wireless chip, but he did not elaborate on what this would mean. It is possible that the AirTag could be updated with the second-generation Ultra Wideband chip that debuted in all iPhone 15 models last year, which would pave the way for improved location accuracy for item tracking.

No design or price changes have been rumored so far. Read our AirTag 2 guide for more details.

Popular Stories

Alleged iPhone 17 Pro Antenna Design

Two All-New iPhone 17 Colors Seemingly Confirmed

Monday August 25, 2025 4:22 am PDT by
Apple will offer the upcoming iPhone 17 Pro and iPhone 17 Pro Max in a new orange color, according to Bloomberg's Mark Gurman. Gurman made the claim in the latest edition of his Power On newsletter, adding that the new iPhone 17 Air – replacing the iPhone 16 Plus – will come in a new light blue color. We've heard multiple rumors about a new iPhone 17 Pro color being a shade of orange. The ...
AirPods Pro 3 Heart Rate Tracking Feature

AirPods Pro 3 Expected to Launch This Year With Key New Feature

Sunday August 24, 2025 7:16 am PDT by
Bloomberg's Mark Gurman expects Apple to release new AirPods Pro this year, and he said the earbuds will have a key new feature: heart rate monitoring. From his Power On newsletter today, with emphasis added:As for Apple's other devices, there's a lot in the fall pipeline — though many of the new products are only incremental upgrades. There will be Apple Watch updates, faster Vision...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Coming Soon With These 12 New Features

Sunday August 24, 2025 6:00 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should be unveiled in a few more weeks, and there are plenty of rumors about the devices. In his Power On newsletter today, Bloomberg's Mark Gurman corroborated a rumor that iPhone 17 Pro models will be "available in an orange color." Below, we recap key changes rumored for the iPhone 17 Pro models: Aluminum frame: iPhone 17 Pro models are...
iPhone 17 Pro Dark Blue and Orange

iPhone 17 Release Date, Pre-Orders, and What to Expect

Thursday August 28, 2025 4:08 am PDT by
An iPhone 17 announcement is a dead cert for September 2025 – Apple has already sent out invites for an "Awe dropping" event on Tuesday, September 9 at the Apple Park campus in Cupertino, California. The timing follows Apple's trend of introducing new iPhone models annually in the fall. At the event, Apple is expected to unveil its new-generation iPhone 17, an all-new ultra-thin iPhone 17...
Awe Dropping Apple Event Feature

Five Things to Expect From Apple's 'Awe Dropping' September 9 Event

Tuesday August 26, 2025 4:17 pm PDT by
Apple today announced its "Awe Dropping" iPhone-centric event, which is set to take place on Tuesday, September 9 at 10:00 a.m. Pacific Time. There are a long list of products that are coming, but we thought we'd pull out five feature highlights to look forward to. That Super Thin iPhone - Apple's September 9 event will see the unveiling of the first redesigned iPhone we've had in years, ...
awe dropping event

Apple Event Announced for September 9: 'Awe Dropping'

Tuesday August 26, 2025 9:01 am PDT by
Apple will hold its annual iPhone-centric event on Tuesday, September 9 at the Apple Park campus in Cupertino, California, according to an announcement that went out today. The event will start at 10:00 a.m., with select members of the media invited to attend. At the September 2025 iPhone event, Apple will unveil the iPhone 17 lineup, which includes an all-new ultra-thin iPhone 17 Air. It...
iPhone 17 Air Thumb 2 Blue Electric Boogaloo

Apple Has Reportedly Considered Releasing iPhone 17 Air Bumper Case

Sunday August 24, 2025 12:40 pm PDT by
Apple has "considered" releasing a bumper case for the upcoming iPhone 17 Air, according to Bloomberg's Mark Gurman. Similar to the bumper case that Apple introduced for the iPhone 4 in 2010, Gurman said the iPhone 17 Air version of the case would cover the edges of the device, but not the back of it. Those bumper cases were made of rubber. Given that the iPhone 17 Air is expected to have ...
Awe Dropping Apple Event Feature

Apple Event Logo Hints at Two iPhone 17 Pro Features

Wednesday August 27, 2025 6:36 am PDT by
Apple's logo for its upcoming September 9 event hints at two rumored iPhone 17 Pro features, including new color options and a vapor chamber cooling system. Of course, this is all just speculation for fun, as we count down the final days until the event. New Colors Last month, Macworld's Filipe Espósito reported that orange and dark blue would be two out of the five color options...

Top Rated Comments

lars666 Avatar
21 months ago
Praying for AirTag 512GB base model with 16GB RAM. ?
Score: 25 Votes (Like | Disagree)
gugy Avatar
21 months ago
I hope Apple can create a business card format AirTag to fit wallets. That would be great since the current for factor is too bulk for that.
Score: 20 Votes (Like | Disagree)
Analog Kid Avatar
21 months ago
"Honey, have you seen my keys?" "Put the goggles on, dear, they have to be somewhere..."
Score: 10 Votes (Like | Disagree)
vegetassj4 Avatar
21 months ago
Leaked photos of the Airtag 2, mini, and Pro.



Attachment Image
Score: 6 Votes (Like | Disagree)
Böhme417 Avatar
21 months ago
I like my AirTags. They work reasonably well. However, I would really like to see a redesign. It’s annoying having to buy multiple accessories just to attach them to something. Something wallet friendly would also be nice.
Score: 5 Votes (Like | Disagree)
freedogshampoo Avatar
21 months ago
I'd love rechargable Airtags! Maybe they can work with the Apple Watch charging puck?
Score: 4 Votes (Like | Disagree)