Here's How Apple Plans to Display Vision Pro in Retail Stores

As early 2024 approaches, so does the launch date of Apple's first headworn wearable, the Apple Vision Pro. Apple has promised that the headset will come out in the early months of the year, with current rumors suggesting we could see it before March.

vision pro display 1
With a release fast approaching, Apple is preparing to offer the Vision Pro in its retail stores in the United States, and a filing from an intellectual property database discovered by MacRumors contributor Aaron Perris gives us some insight into how Apple will display the Vision Pro.

Based on the design images, Apple is preparing a sleek stand for the headset, with the stand set to match other Apple product displays. The curved stand will hold the Vision Pro up in the air, making the display, headband, and other components easy to see from all angles.

vision pro display 2
Vision Pro headsets will be plugged into an accompanying battery back, which will be stored underneath the headset on the bottom portion of the stand. Apple will not try to hide the battery pack in any way, based on the images. Vision Pro stands will be placed on a mat, with two headsets per mat.

Apple prepares dedicated areas for all of its products, so we can expect the same treatment for the Vision Pro. Flagship retail stores will have hands-on areas where customers can test out the headset, but stores that are not flagships will only have one or two headsets on hand and it is not clear if they will be offering demos.

vision pro display 3
Apple is bringing retail employees to Cupertino in January to train them on how to prepare their stores for the Vision Pro and how to sell the device to customers. The Vision Pro is Apple's most complex device to date. It requires fitted headbands and light seals to work properly, and some customers will require custom prescription lenses.

vision pro headset display 4
There are an increasing number of signs suggesting customers will be required to visit an Apple retail location in order to purchase a Vision Pro headset. According to Bloomberg's Mark Gurman, Apple will take orders online, but it sounds like customers are going to be pushed into in-store pickup so that an Apple employee can provide the right headband, light seal, and optional prescription lenses.

Apple plans to limit sales of the Vision Pro to customers in the United States to start with, before expanding availability to other countries in late 2024. The Vision Pro is set to be priced at $3,500, and Apple is reportedly expecting to make fewer than 400,000 units in 2024.

Related Roundup: Apple Vision Pro
Buyer's Guide: Vision Pro (Neutral)
Related Forum: Apple Vision Pro

Popular Stories

iOS 26

Everything New in iOS 26.1 Beta 1

Monday September 22, 2025 12:44 pm PDT by
Apple released the first beta of iOS 26.1 today, just a week after launching iOS 26. iOS 26.1 mainly adds new languages to Apple Intelligence, but there are a few other features that are worth knowing about. New Apple Intelligence Languages Apple Intelligence is now available in Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. AirPo...
iOS 26 Battery Glass Feature

iPhone 16 Pro Max 80% Charge Limit: One Year Later, Was It Worth It?

Wednesday September 24, 2025 3:58 pm PDT by
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line. Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
apple tv 4k new orange

Next Apple TV Expected to Launch This Year With These New Features

Monday September 22, 2025 10:00 am PDT by
The next Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Likely Features N1 Chip With Wi-Fi 7 Last year, Bloomberg's Mark Gurman said the next Apple TV would be equipped with Apple's own combined Wi-Fi and Bluetooth chip, which is...
iPhone 17 Pro USB C Port

iPhone 17 Pro Max's USB-C Charging Speeds Tested With Apple Chargers

Monday September 22, 2025 7:29 am PDT by
The website ChargerLAB has tested the iPhone 17 Pro Max's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W. The device reached a peak charging speed of around 36W with the following Apple chargers:40W Dynamic Power Adapter with 60W Max 61W USB-C Power Adapter 67W USB-C Power Adapter 70W USB-C Power Adapter 96W USB-C Power Adapter 140W USB-C Power AdapterFor...
Apple Intelligence General Feature 2

iOS 26.1 Adds New Apple Intelligence Languages and Expands AirPods Live Translation

Monday September 22, 2025 11:15 am PDT by
With iOS 26.1, Apple Intelligence is gaining support for additional languages, including Danish, Dutch, Norwegian, Portuguese (Portugal), Swedish, Turkish, Chinese (Traditional), and Vietnamese. Apple announced plans to expand the languages that can be used with Apple Intelligence last year, and now the added language support is here. Apple Intelligence is now available in the following...
iPhone 17 Pro and Air N1 Feature

Some iPhone 17, iPhone 17 Pro, and iPhone Air Users Experiencing Intermittent Wi-Fi Issue

Monday September 22, 2025 8:44 am PDT by
Apple's latest iPhone models launched on Friday, and some early adopters of the devices are experiencing intermittent Wi-Fi issues. Affected customers say Wi-Fi connectivity periodically cuts out on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air, with hundreds of comments about the issue posted across the MacRumors Forums, Reddit, and the Apple Support Community over the...
iPhone 17 Pro Colors

Skipped the iPhone 17 Pro? Here's What is Rumored for iPhone 18 Pro

Tuesday September 23, 2025 8:55 am PDT by
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors. Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
iphone 17 pro dark blue 1

Apple Blames In-Store MagSafe Chargers for iPhone 17 Pro Display Model Scratches

Wednesday September 24, 2025 10:22 am PDT by
The marks on the iPhone 17 Pro models that people have noticed at Apple retail stores are caused by the chargers that Apple uses, Apple confirmed today. Apple told 9to5Mac that worn MagSafe charging stands in stores are causing marks on the iPhone 17 Pro and iPhone 17 Pro Max. Apple says that the marks are not scratches, and are instead material transfer from the stand to the phone. The...
Apple Foldable Thumb

Foldable iPhone Like 'Two Titanium iPhone Airs' Joined at the Hinge

Monday September 22, 2025 2:16 am PDT by
Next year's rumored foldable iPhone will showcase an ultra-thin design resembling "two titanium iPhone Airs side-by-side," according to Bloomberg's Mark Gurman. Writing in the Q&A section of his latest Power On newsletter, Gurman says Apple's first foldable device will be "super thin and a design achievement," combining Apple's thinnest iPhone form factor with cutting-edge folding...
ios 26 digital id passport wallet

Apple Confirms iOS 26 Wallet Passport Feature is Coming in 2025

Tuesday September 23, 2025 1:06 pm PDT by
Digital ID, the iOS 26 feature that lets U.S. passport holders add their passports to the Wallet app, is coming later in 2025, Apple confirmed today. Apple updated the release timing wording of Digital ID on its iOS 26 features page. "Digital ID will be coming later this year with US passports only," it reads. Prior to today, the footnote for the feature said "Digital ID will be available ...

Top Rated Comments

currentinterest Avatar
23 months ago
Those 400,000 units will likely sell out in the first two months. People are underestimating how well this thing will sell.
Score: 21 Votes (Like | Disagree)
rrjr80 Avatar
23 months ago
My kid was due for a car next year. Just broke the news we are getting the Vision Pro instead.
Score: 16 Votes (Like | Disagree)
dojoman Avatar
23 months ago

This is going to be the biggest product flop ever. Mark my words.
I’ve heard this before. Cough cough… Apple Watch. Your words mean nothing.
Score: 13 Votes (Like | Disagree)
AngerDanger Avatar
23 months ago

Kinda obvious needs to be on some sort of stand. This doesn’t show how will let customers use or see how works before buying.
Seems pretty obvious to me, just fold yourself up and under the little stands:



Attachment Image
Score: 13 Votes (Like | Disagree)
hagar Avatar
23 months ago

This is going to be the biggest product flop ever. Mark my words.
This is not a neglected hobby like ATV, Siri or HomeKit. They are fully aware this must become a success as their entire reputation as a premium tech innovator depends on it. I guess within 12 months they will announce a successor and soon after a cheaper model.
Score: 12 Votes (Like | Disagree)
GadgetBen Avatar
23 months ago
This is going to be the biggest product flop ever. Mark my words.
Score: 11 Votes (Like | Disagree)