Apple Vision Pro Headset Likely to Launch Around March 2024
Apple will miss its original aim to launch Apple Vision Pro in January 2024 and is now likely to release the mixed reality headset to consumers in March of next year, according to Bloomberg's Mark Gurman.
Writing in his Power On newsletter, Gurman says Apple "still needs to get its distribution plans in shape and conduct further testing." Apple also typically holds its spring event in March, and company will likely use that to promote the headset and preview additional apps.
Apple Vision Pro reportedly has such a complex design that Apple has been forced to make "drastic cuts" to its production forecasts because of difficulties with manufacturing. Apple is expected to make fewer than 400,000 units in 2024, and the headset will initially only launch in the US, only coming to more markets including Canada and the UK towards the end of next year.
Select Apple retail employees in the United States have been sent to Apple's Cupertino headquarters to receive Vision Pro training. Employees selected for training will be responsible for training other team members at their stores.
When the Vision Pro launches, flagship stores will have dedicated Vision Pro hands-on areas, while other stores will have one or two units for customers to try.
Apple last week seeded to developers a sixth beta of visionOS, the software designed to run the headset, and it includes new onboarding videos shown to the user during the setup process, indicating that development work on the headset is nearing completion.
Popular Stories
Apple is looking for a "breakthrough" with its push into wearable AI devices, including an "AirTag-sized pendant," according to Bloomberg's Mark Gurman.
In a report this week, he said the pendant is reminiscent of the failed Humane AI Pin, but it would be an iPhone accessory rather than a standalone product.
The pendant would feature an "always-on" camera and a microphone for Siri voice...
Apple will announce its rumored low-cost MacBook at its event on March 4, with the device coming in a selection of bold color options, according to a known leaker.
Earlier this week, Apple announced a "special Apple Experience" for the media in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET.
Posting on Weibo, the leaker known as "Instant Digital" said that the...
New trade-in data indicates that Apple's iPhone 17 Pro Max has rapidly become the single most traded-in smartphone.
According to a new report from SellCell, Apple's latest flagship iPhone has quickly risen to the top of the independent trade-in market, accounting for 11.5% of all devices appearing in the top-20 trade-in rankings just months after release. The analysis is based on SellCell...
Back at WWDC 2025, Apple revealed that it was planning to allow CarPlay users to watch video via AirPlay in their vehicles while they are not driving, and the first beta of iOS 26.4 suggests the feature may be nearing availability.
There are several new references to CarPlay video streaming functionality within the iOS 26.4 beta's source code. The feature is not yet visible to users, but...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max.
One thing worth...
