Skip to Content

Apple Store Taken Down Ahead of 'Scary Fast' Event Later Today

Apple has taken down its online store ahead of its "Scary Fast" event at 5 p.m. Pacific Time today. This is a common marketing tactic for the company.

Apple Event October 2023
At the event, Apple is expected to announce an updated 24-inch iMac with the M3 chip, and updated 14-inch and 16-inch MacBook Pro models with M3 Pro and M3 Max chips. In addition, the Magic Keyboard, Magic Mouse, and Magic Trackpad for the Mac are expected to be updated with USB-C charging ports instead of Lightning. There is also a slim chance that a seventh-generation iPad mini will be announced at the event.

The event is being held online, with no in-person component at Apple Park. A live stream will be available on Apple's website, on YouTube, and in the Apple TV app.

Stay tuned for complete coverage of Apple's announcements.

Popular Stories

Apple Event Logo

Apple Released Seven New Products Today

Wednesday March 11, 2026 7:05 am PDT by
Starting today, the seven new Apple products that were announced last week are available at Apple Stores and beginning to arrive to customers. The colorful MacBook Neo and all of the other new products are on display at most Apple Store locations around the world starting today. Apple Stores have inventory of the new products for both walk-in customers and Apple Store pickup, but...
iOS 27 Mock Quick

10+ New Features Coming in iOS 27

Friday March 13, 2026 2:13 pm PDT by
We're only three months away from Apple's WWDC 2026 event, which will see the company unveil iOS 27. With the fully revamped version of Siri possibly delayed until September, iOS 27 is shaping up to be the update we wanted iOS 26 to be. There will be new Apple Intelligence features, updates for the iPhone Fold, and more, with the latest rumors summarized below. Foldable iPhone Features...
3D Printed iPhone Fold Thumb 2

iPhone Fold: 5 Things We Learned This Week About Apple's Foldable

Friday March 13, 2026 6:24 am PDT by
It's been a big week for foldable iPhone rumors. In case you missed any of them, here are five developments that we've covered over the last few days. Apple is expected to launch the iPhone Fold this September. For everything else we know, be sure to check out our dedicated roundup. Display Crease Early reports suggested Apple had solved the crease problem that has plagued many...

Top Rated Comments

31 months ago

iMac 27" is discontinued.
Rising from the dead would be spooky.
Score: 3 Votes (Like | Disagree)
31 months ago
When was the last time we were this in the dark during an Apple even? Kinda exciting.
Score: 2 Votes (Like | Disagree)
31 months ago

When was the last time we were this in the dark during an Apple even? Kinda exciting.
before the existence of social media (aka Twitter)
Score: 2 Votes (Like | Disagree)
MacFan782040 Avatar
31 months ago
The strangest event in a long time. I guess it fit the theme.
Score: 1 Votes (Like | Disagree)
scrapesleon Avatar
31 months ago
Did I hear right the m3 is 10% faster than an m2 classic Apple
Score: 1 Votes (Like | Disagree)
oofio2461 Avatar
31 months ago
Finally! M3 iMac here we come!
Score: 1 Votes (Like | Disagree)