Apple has sent out Halloween-themed gift boxes to some influencers for them to enjoy while watching Apple's upcoming "Scary Fast" Mac-focused event on Monday night.
The gift boxes include a pair of AirPods Max headphones, an Apple cap, and a selection of "sweet and spooky" snacks and drinks.
It's almost Halloween and Apple has some treats in store for you.
On the evening of October 30th, we'll unveil something special and invite you to join the online watch party.
To make your viewing experience a bit more "spatial," we hope you'll enjoy immersive listening with AirPods Max, along with a few sweet and spooky snacks.
Hints suggest the event will be all about the Mac, and the company is expected to refresh several Macs in the lineup with new high-performance (or "Scary Fast") M3 chips, including the 24-inch iMac and the 14-inch and 16-inch MacBook Pro.
That said, given the unusual late timing of the event at 5:00 p.m. Pacific Time, not to mention the confusion surrounding the Mac lineup right now, this is one of the more mysterious events Apple has promoted in recent years, so we could well be in for some surprises.
Friday February 14, 2025 6:18 am PST by Joe Rossignol
The first iOS 18.4 beta for iPhones should be just around the corner, and the update is expected to include many new features and changes.
Bloomberg's Mark Gurman expects the iOS 18.4 beta to be released by next week.
Below, we outline what to expect from iOS 18.4 so far.
Apple Intelligence for Siri
Siri is expected to get several enhancements powered by Apple Intelligence on iOS...
Apple is set to "significantly change" the iPhone's design language later this year, according to a Weibo leaker.
In a new post, the user known "Digital Chat Station" said that the iPhone's design is "starting to change significantly" this year. The "iPhone 17 Air" reportedly features a "horizontal, bar-shaped" design on the rear, likely referring to an elongated camera bump. On the other...
Sunday February 16, 2025 7:22 am PST by Joe Rossignol
Apple is "exploring" the idea of showing search ads in the Apple Maps app, according to Bloomberg's Mark Gurman.
Back in 2022, Gurman said software engineering was "already underway" to display ads in the Apple Maps app, but Apple did not move forward with the idea at the time. Today, he said Apple is "giving this notion more thought" again.
This time around, he said Apple has yet to...
Apple appears to have enough upcoming product announcements to justify a full event this month, yet all signs indicate these reveals will be handled through a series of press releases instead.
There are a multitude of rumors from reliable sources about specific announcements in the coming weeks, so here's everything that Apple could have feasibly included in a hypothetical February event:
...
Thursday February 13, 2025 11:48 am PST by Joe Rossignol
Apple has yet to announce any new devices this year, but that could change starting next week.
Apple CEO Tim Cook today said to "get ready" for a "launch" on Wednesday, February 19.
"Get ready to meet the newest member of the family," said Cook, in a social media post. The post includes an #AppleLaunch hashtag, along with a short video featuring an animated Apple logo inside of a circle....
Thursday February 13, 2025 5:49 pm PST by Joe Rossignol
Apple's next-generation iPhone 17 Pro will feature three rear cameras arranged in a familiar triangular layout, but the cameras will be housed in an all-new rectangular camera bar with rounded corners, according to YouTube channel Front Page Tech.
iPhone 17 Pro camera design render created by Asher for Front Page Tech
In a video uploaded today, Front Page Tech host Jon Prosser said the camera ...
On this week's episode of The MacRumors Show, we discuss the imminent Apple product "launch" that is widely expected to be the fourth-generation iPhone SE.
Subscribe to The MacRumors Show YouTube channel for more videos
In a social media post on Thursday, Apple CEO Tim Cook teased an upcoming "launch" of some kind scheduled for Wednesday, February 19. "Get ready to meet the newest member of...
Friday February 14, 2025 6:03 am PST by Joe Rossignol
Apple released the HomePod mini in November 2020, followed by the AirTag in May 2021, and both still remain first-generation products.
Fortunately, rumors suggest that both the HomePod mini and the AirTag will finally be updated at some point this year.
Below, we recap rumors about the HomePod mini 2 and AirTag 2.
HomePod mini 2
In January 2025, Bloomberg's Mark Gurman said Apple is ...
Apple sends out gift boxes to people who can afford to get the products in the gift boxes so they continue to tell everyone on YouTube what they want people to hear. Fixed it for you.
Lovely gesture for the rich! I’m minded to wait until any of the British based ones say anything positive and then report them to the Advertising Standards Authority for not labelling it as an #ad.
Infact I’m going to.
We got tough laws here in the UK about things like this :)
Influencers makes me want to do the opposite. They’re worse than humans that sells their body for money and mask it as selling love. Influencers are so weak minded that a heavy drug abuser seems like a wise man in comparison.