Deals: Multiple First-Gen Apple Watch Ultra Models Now Available for $699.99 ($100 Off)

Amazon today has a few first-generation Apple Watch Ultra models available for as low as $698.99, down from $799.00. The last time we tracked this deal was about one month ago, and it is still the best price we've ever seen on the first-generation Apple Watch Ultra.

apple watch ultra orangeNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers should note that only one model has hit $698.99 (the small size Orange Alpine Loop), but all others listed here are priced at or around $699.99, which is still $99 off the Apple Watch Ultra. Models on sale include the Green Alpine Loop (medium), Orange Alpine Loop (all sizes), and the Yellow/Beige Trail Loop (M/L).

Most models are available to ship and arrive before the end of the month, but the Green Alpine Loop has stretched into early October. Apple is set to release the new version of the wearable, the Apple Watch Ultra 2, on Friday, September 22. The second-generation device will be priced similarly as the first at $799.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

M3 iPad Air

Apple's Next Two Products Are Coming Soon

Thursday February 12, 2026 11:17 am PST by
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman. "Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple Announces Special Event in New York Feature

Apple Announces Special Event in New York, London, and Shanghai on March 4

Monday February 16, 2026 6:05 am PST by
Apple today announced a "special Apple Experience" in New York, London, and Shanghai, taking place on March 4, 2026 at 9:00am ET. Apple invited select members of the media to the event in three major cities around the world. It is simply described as a "special Apple Experience," and there is no further information about what it may entail. The invitation features a 3D Apple logo design...
Apple Sales Coach App

Apple Launching New 'Sales Coach' App

Friday February 13, 2026 2:01 pm PST by
Apple plans to launch a rebranded "Sales Coach" app on the iPhone and iPad later this month, according to a source familiar with the matter. "Sales Coach" will arrive as an update to Apple's existing "SEED" app, and it will continue to provide sales tips and training resources to Apple Store and Apple Authorized Reseller employees around the world. For example, there are articles and videos...
Coffee Burgundy and Purple iPhone 18 Pro Mock

Five iPhone 18 Pro Features Revealed in New Report

Friday February 13, 2026 8:43 am PST by
While the iPhone 18 Pro and iPhone 18 Pro Max are still seven months away, an analyst has revealed five new features the devices will allegedly have. Rumored color options for the iPhone 18 Pro models In a research note with investment firm GF Securities on Thursday, analyst Jeff Pu outlined the following upgrades for the iPhone 18 Pro models: Smaller Dynamic Island: It has been rumored...
iOS 26 Home Feature

Three New Apple Home Products Rumored for 2026

Friday February 13, 2026 4:18 pm PST by
Apple has a long list of new products rumored for 2026, including a series of home products that will see the company establishing more of a presence in the smart home space. Robots are on the horizon for 2027, but the 2026 releases will be a little tamer. HomePod mini We're expecting a new HomePod mini 2 to launch at any time. Apple isn't going to update the device's design, but we could...

Top Rated Comments

TSE Avatar
32 months ago
I would not buy these. The Ultra 2 is carbon neutral so saves the environment from disaster. By buying the first ones, you are basically saying F the environment.
Score: 19 Votes (Like | Disagree)
Deeps Avatar
32 months ago
Isn't it just worth spending the extra $$ on the Ultra 2?
Score: 10 Votes (Like | Disagree)
DeftwillP Avatar
32 months ago
Save your money. The AWU4 will be out in 23.5 months. Everyone knows thats the game changer.
Score: 9 Votes (Like | Disagree)
roncron Avatar
32 months ago
Most reviews of the Ultra 2 I've seen say the extra brightness and processor speed are marginal improvements at best over the Ultra 1.

I'd consider an Ultra 1 for $650 for the bigger display and longer battery life. Or I'd wait for the Ultra 3 in hopes that it's a bit slimmer and lighter, or at least comes in more than one color option.

Someone said buy the Ultra 2 not the 1 for carbon neutral / sustainability reasons. I'm happy about Apple's sustainability efforts and I agree this is important. But they are not making any more Ultra 1's. If you buy an Ultra 1, you're buying something that was already made, the damage has been done whether you buy it or not.
Score: 6 Votes (Like | Disagree)
Apple Fan 2008 Avatar
32 months ago
I still have an Apple Watch series 0 (first gen)
Score: 6 Votes (Like | Disagree)
ErvGotti85 Avatar
32 months ago
Isn't it just worth spending the extra $$ on the Ultra 2?
With the price difference just get the ultra 2 but I’m waiting on Target or Walmart to want to free up space so the ultra one drops close to or at 50%.
Score: 4 Votes (Like | Disagree)