Deals: Multiple First-Gen Apple Watch Ultra Models Now Available for $699.99 ($100 Off)

Amazon today has a few first-generation Apple Watch Ultra models available for as low as $698.99, down from $799.00. The last time we tracked this deal was about one month ago, and it is still the best price we've ever seen on the first-generation Apple Watch Ultra.

apple watch ultra orangeNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers should note that only one model has hit $698.99 (the small size Orange Alpine Loop), but all others listed here are priced at or around $699.99, which is still $99 off the Apple Watch Ultra. Models on sale include the Green Alpine Loop (medium), Orange Alpine Loop (all sizes), and the Yellow/Beige Trail Loop (M/L).

Most models are available to ship and arrive before the end of the month, but the Green Alpine Loop has stretched into early October. Apple is set to release the new version of the wearable, the Apple Watch Ultra 2, on Friday, September 22. The second-generation device will be priced similarly as the first at $799.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

TSE Avatar
24 months ago
I would not buy these. The Ultra 2 is carbon neutral so saves the environment from disaster. By buying the first ones, you are basically saying F the environment.
Score: 19 Votes (Like | Disagree)
Deeps Avatar
24 months ago
Isn't it just worth spending the extra $$ on the Ultra 2?
Score: 10 Votes (Like | Disagree)
DeftwillP Avatar
24 months ago
Save your money. The AWU4 will be out in 23.5 months. Everyone knows thats the game changer.
Score: 9 Votes (Like | Disagree)
roncron Avatar
24 months ago
Most reviews of the Ultra 2 I've seen say the extra brightness and processor speed are marginal improvements at best over the Ultra 1.

I'd consider an Ultra 1 for $650 for the bigger display and longer battery life. Or I'd wait for the Ultra 3 in hopes that it's a bit slimmer and lighter, or at least comes in more than one color option.

Someone said buy the Ultra 2 not the 1 for carbon neutral / sustainability reasons. I'm happy about Apple's sustainability efforts and I agree this is important. But they are not making any more Ultra 1's. If you buy an Ultra 1, you're buying something that was already made, the damage has been done whether you buy it or not.
Score: 6 Votes (Like | Disagree)
Apple Fan 2008 Avatar
24 months ago
I still have an Apple Watch series 0 (first gen)
Score: 6 Votes (Like | Disagree)
ErvGotti85 Avatar
24 months ago
Isn't it just worth spending the extra $$ on the Ultra 2?
With the price difference just get the ultra 2 but I’m waiting on Target or Walmart to want to free up space so the ultra one drops close to or at 50%.
Score: 4 Votes (Like | Disagree)