Deals: Multiple First-Gen Apple Watch Ultra Models Now Available for $699.99 ($100 Off)

Amazon today has a few first-generation Apple Watch Ultra models available for as low as $698.99, down from $799.00. The last time we tracked this deal was about one month ago, and it is still the best price we've ever seen on the first-generation Apple Watch Ultra.

apple watch ultra orangeNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers should note that only one model has hit $698.99 (the small size Orange Alpine Loop), but all others listed here are priced at or around $699.99, which is still $99 off the Apple Watch Ultra. Models on sale include the Green Alpine Loop (medium), Orange Alpine Loop (all sizes), and the Yellow/Beige Trail Loop (M/L).

Most models are available to ship and arrive before the end of the month, but the Green Alpine Loop has stretched into early October. Apple is set to release the new version of the wearable, the Apple Watch Ultra 2, on Friday, September 22. The second-generation device will be priced similarly as the first at $799.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

iphone 17 models

No iPhone 18 Launch This Year, Reports Suggest

Thursday January 1, 2026 8:43 am PST by
Apple is not expected to release a standard iPhone 18 model this year, according to a growing number of reports that suggest the company is planning a significant change to its long-standing annual iPhone launch cycle. Despite the immense success of the iPhone 17 in 2025, the iPhone 18 is not expected to arrive until the spring of 2027, leaving the iPhone 17 in the lineup as the latest...
apple intelligence black

Report: Apple's AI Strategy Could Finally Pay Off in 2026

Tuesday December 30, 2025 9:01 am PST by
Apple's restrained artificial intelligence strategy may pay off in 2026 amid the arrival of a revamped Siri and concerns around the AI market "bubble" bursting, The Information argues. The speculative report notes that Apple has taken a restrained approach with AI innovations compared with peers such as OpenAI, Google, and Meta, which are investing hundreds of billions of dollars in data...
apple fitness 2026 1

Apple Teases 'Something Big' Coming Soon to Apple Fitness+

Tuesday December 30, 2025 2:11 pm PST by
The Apple Fitness+ Instagram account today teased that the service has "big plans" for 2026. In a video, several Apple Fitness+ trainers are shown holding up newspapers with headlines related to Apple Fitness+. What's Apple Fitness+ Planning for the New Year? Something Big is Coming to Apple Fitness+ The Countdown Begins. Apple Fitness+ 2026 is Almost Here 2026 Plans Still Under ...
iphone 17 pro dark blue 1

iPhone 17 Pro and Pro Max Users Report Static Speaker Noise While Charging

Tuesday December 30, 2025 10:39 am PST by
iPhone 17 Pro and Pro Max owners are having trouble with the speakers of their devices, and have complained about a static or hissing noise that occurs when the iPhone is charging. There are multiple discussions about the issue on Reddit, the MacRumors forums, and Apple's Support Community, where affected users say there is a noticeable static noise "like an old radio." Some people report...
maxresdefault

Where's the New Apple TV?

Monday December 22, 2025 11:30 am PST by
Apple hasn't updated the Apple TV 4K since 2022, and 2025 was supposed to be the year that we got a refresh. There were rumors suggesting Apple would release the new Apple TV before the end of 2025, but it looks like that's not going to happen now. Subscribe to the MacRumors YouTube channel for more videos. Bloomberg's Mark Gurman said several times across 2024 and 2025 that Apple would...
maxresdefault

Hands-On With a Rough iPhone Fold Mockup

Monday December 29, 2025 10:55 am PST by
Apple is rumored to be introducing a foldable iPhone in September 2026, and since it will bring the biggest form factor change since the iPhone was introduced in 2007, curiosity about the design is high. A 3D designer created an iPhone Fold design based on rumors, and we printed it out to see how it compares to Apple's current iPhones. Subscribe to the MacRumors YouTube channel for more ...
Mac Pro Feature Blue

What's Happening With the Mac Pro?

Wednesday December 31, 2025 9:59 am PST by
Apple hasn't updated the Mac Pro since 2023, and according to recent rumors, there's no update coming in the near future. In fact, Apple might be finished with the Mac Pro. Bloomberg recently said that the Mac Pro is "on the back burner" and has been "largely written off" by Apple. Apple apparently views the more compact Mac Studio as the ideal high-end pro-level desktop, and it has almost...
macbook air march 2020

Apple Says Final Intel MacBook Air and Apple Watch Series 5 Now 'Vintage'

Wednesday December 31, 2025 8:39 am PST by
Apple today added the final 13-inch MacBook Air powered by Intel processors, the Apple Watch Series 5, and additional products to its vintage products list. The iPhone 11 Pro was also added to the list after the iPhone 11 Pro Max was added back in September. The full list of products added to Apple's vintage and obsolete list today: MacBook Air (Retina, 13-inch, 2020) iPhone 8 Plus 128GB ...

Top Rated Comments

TSE Avatar
30 months ago
I would not buy these. The Ultra 2 is carbon neutral so saves the environment from disaster. By buying the first ones, you are basically saying F the environment.
Score: 19 Votes (Like | Disagree)
Deeps Avatar
30 months ago
Isn't it just worth spending the extra $$ on the Ultra 2?
Score: 10 Votes (Like | Disagree)
DeftwillP Avatar
30 months ago
Save your money. The AWU4 will be out in 23.5 months. Everyone knows thats the game changer.
Score: 9 Votes (Like | Disagree)
roncron Avatar
30 months ago
Most reviews of the Ultra 2 I've seen say the extra brightness and processor speed are marginal improvements at best over the Ultra 1.

I'd consider an Ultra 1 for $650 for the bigger display and longer battery life. Or I'd wait for the Ultra 3 in hopes that it's a bit slimmer and lighter, or at least comes in more than one color option.

Someone said buy the Ultra 2 not the 1 for carbon neutral / sustainability reasons. I'm happy about Apple's sustainability efforts and I agree this is important. But they are not making any more Ultra 1's. If you buy an Ultra 1, you're buying something that was already made, the damage has been done whether you buy it or not.
Score: 6 Votes (Like | Disagree)
Apple Fan 2008 Avatar
30 months ago
I still have an Apple Watch series 0 (first gen)
Score: 6 Votes (Like | Disagree)
ErvGotti85 Avatar
30 months ago
Isn't it just worth spending the extra $$ on the Ultra 2?
With the price difference just get the ultra 2 but I’m waiting on Target or Walmart to want to free up space so the ultra one drops close to or at 50%.
Score: 4 Votes (Like | Disagree)