Deals: Multiple First-Gen Apple Watch Ultra Models Now Available for $699.99 ($100 Off)

Amazon today has a few first-generation Apple Watch Ultra models available for as low as $698.99, down from $799.00. The last time we tracked this deal was about one month ago, and it is still the best price we've ever seen on the first-generation Apple Watch Ultra.

apple watch ultra orangeNote: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.

Shoppers should note that only one model has hit $698.99 (the small size Orange Alpine Loop), but all others listed here are priced at or around $699.99, which is still $99 off the Apple Watch Ultra. Models on sale include the Green Alpine Loop (medium), Orange Alpine Loop (all sizes), and the Yellow/Beige Trail Loop (M/L).

Most models are available to ship and arrive before the end of the month, but the Green Alpine Loop has stretched into early October. Apple is set to release the new version of the wearable, the Apple Watch Ultra 2, on Friday, September 22. The second-generation device will be priced similarly as the first at $799.

Head to our full Deals Roundup to get caught up with all of the latest deals and discounts that we've been tracking over the past week.

Related Roundup: Apple Deals

Popular Stories

apple store down feature

Here's Why the Apple Store is Going Down

Thursday November 27, 2025 1:01 pm PST by
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products. Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
streaming black friday 2025

Best Black Friday Streaming Deals - Save Big on Apple TV, Disney+, Hulu, and More

Thursday November 27, 2025 1:14 pm PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When...
General Black Friday Deals 25 Red Green

The 30+ Best Black Friday Apple Deals on AirPods, iPads, MacBooks, and More

Thursday November 27, 2025 6:46 am PST by
Black Friday is here, and as always this is the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which...
General Apps Messages Redux

Singapore Orders Changes to iMessage by December

Tuesday November 25, 2025 6:39 am PST by
Singapore has ordered Apple to block or filter messages on iMessage that impersonate government agencies, requiring the company to implement new anti-spoofing protections by December as part of efforts to curb rising online scams, the Straits Times reports. Singapore's Ministry of Home Affairs (MHA) said that it had issued an Implementation Directive to Apple under the Online Criminal Harms...
iphone air camera

iPhone Air Flop Sparks Industry Retreat From Ultra-Thin Phones

Thursday November 27, 2025 3:14 am PST by
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia. Since the ‌iPhone Air‌ launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production. Apple supplier Foxconn has...

Top Rated Comments

TSE Avatar
29 months ago
I would not buy these. The Ultra 2 is carbon neutral so saves the environment from disaster. By buying the first ones, you are basically saying F the environment.
Score: 19 Votes (Like | Disagree)
Deeps Avatar
29 months ago
Isn't it just worth spending the extra $$ on the Ultra 2?
Score: 10 Votes (Like | Disagree)
DeftwillP Avatar
29 months ago
Save your money. The AWU4 will be out in 23.5 months. Everyone knows thats the game changer.
Score: 9 Votes (Like | Disagree)
roncron Avatar
29 months ago
Most reviews of the Ultra 2 I've seen say the extra brightness and processor speed are marginal improvements at best over the Ultra 1.

I'd consider an Ultra 1 for $650 for the bigger display and longer battery life. Or I'd wait for the Ultra 3 in hopes that it's a bit slimmer and lighter, or at least comes in more than one color option.

Someone said buy the Ultra 2 not the 1 for carbon neutral / sustainability reasons. I'm happy about Apple's sustainability efforts and I agree this is important. But they are not making any more Ultra 1's. If you buy an Ultra 1, you're buying something that was already made, the damage has been done whether you buy it or not.
Score: 6 Votes (Like | Disagree)
Apple Fan 2008 Avatar
29 months ago
I still have an Apple Watch series 0 (first gen)
Score: 6 Votes (Like | Disagree)
ErvGotti85 Avatar
29 months ago
Isn't it just worth spending the extra $$ on the Ultra 2?
With the price difference just get the ultra 2 but I’m waiting on Target or Walmart to want to free up space so the ultra one drops close to or at 50%.
Score: 4 Votes (Like | Disagree)