Apple Announces 'FineWoven' Material, Will No Longer Make Leather Accessories

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Apple has announced a new textile it's calling "FineWoven," which is made of 68 percent post-consumer content and is overall more environmentally friendly compared to the company's previous line of leather accessories. Apple confirmed it will no longer use leather for new Apple accessories, starting today.

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FineWoven Apple Watch bands will be available for purchase, along with a collection of all new Hermés bands and new Nike bands. All of these new Apple Watch band accessories were made with sustainability in mind.

Tag: September 2023 Apple Event

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Top Rated Comments

Antoniosmalakia Avatar
Antoniosmalakia
29 months ago
If you’re gonna kill a cow anyway, you might as well make a watch strap or phone case out of the leftovers.
Score: 42 Votes (Like | Disagree)
wlossw Avatar
wlossw
29 months ago

When can we quit cows?
When they stop being delicious, and useful (milk, meat, leather) and when alternatives are proven to be safe, economical and not worse for the planet.
Score: 26 Votes (Like | Disagree)
ScholarsInk Avatar
ScholarsInk
29 months ago

If you’re gonna kill a cow anyway, you might as well make a watch strap or phone case out of the leftovers.
Leather is a form of recycling. (It’s surprising how many people don’t realize that even the highest and leathers are using the leftovers of agriculture.)

Pleather will always turn into pure waste and isn’t biodegradable. Awful move from Apple here, pandering to ignorance.
Score: 21 Votes (Like | Disagree)
sracer Avatar
sracer
29 months ago
"Sustainability" is a buzzword that makes people feel good. If Apple was truly serious about it, they'd make their devices repairable and maintainable. They'll make the body of their computers out of material that will last well over 100 years, but the internals that will last perhaps 20 years, but that they'll only provide software support for 10.
Score: 20 Votes (Like | Disagree)
MyiBill Avatar
MyiBill
29 months ago
I miss Steve
Score: 18 Votes (Like | Disagree)
tcphoto1 Avatar
tcphoto1
29 months ago
I didn’t realize that leather was so evil, the vegans must be trying to take over everything. As stated above, what happens to the hide after a cow is butchered?
Score: 15 Votes (Like | Disagree)
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