iPhone 15 Demand Predicted to Be Lower Than iPhone 14: Are You Planning to Upgrade?

Apple analyst Ming-Chi Kuo today predicted that demand for the iPhone 15 series will be lower than that of the iPhone 14 series this year. Kuo said the lower demand could make it challenging for Apple suppliers to grow revenue in the second half of 2023.

iPhone 15 Blue Three Quarters Perspective Feature
The upcoming iPhone lineup should consist of the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, and iPhone 15 Pro Max. All four models are rumored to be equipped with a USB-C port and the Dynamic Island, which is currently exclusive to the iPhone 14 Pro models. Additional features are rumored for the iPhone 15 Pro models, including a faster A17 Bionic chip, titanium frame, customizable Action button, thinner bezels around the display, Wi-Fi 6E support, up to 5-6x optical zoom for the Pro Max camera, and more.

iPhone 15 Pro models will likely cost $100 to $200 more than iPhone 14 Pro models in the U.S., according to Tim Long, an analyst at British bank Barclays. These price increases could temper demand for the devices, especially as some consumers may be reducing their discretionary spending due to above-average inflation over the past few years.

In the end, Kuo's prediction is still just a prediction, and we'll have to wait and see how well the iPhone 15 series sells. The addition of a USB-C port has been a long-awaited feature among tech enthusiasts, and the Dynamic Island expanding to the standard iPhone 15 and iPhone 15 Plus could help to boost sales of those lower-end models.

Apple is expected to unveil the iPhone 15 series in early September. Are you planning to upgrade? Let us know in the comments section.

Related Forum: iPhone

Popular Stories

iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
ios 18 to ios 26 upgrade

Apple Pushes iPhone Users Still on iOS 18 to Upgrade to iOS 26

Tuesday December 2, 2025 11:09 am PST by
Apple is encouraging iPhone users who are still running iOS 18 to upgrade to iOS 26 by making the iOS 26 software upgrade option more prominent. Since iOS 26 launched in September, it has been displayed as an optional upgrade at the bottom of the Software Update interface in the Settings app. iOS 18 has been the default operating system option, and users running iOS 18 have seen iOS 18...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
iOS 26

Apple Seeds iOS 26.2 and iPadOS 26.2 Release Candidates to Developers and Public Beta Testers

Wednesday December 3, 2025 10:33 am PST by
Apple today seeded the release candidate versions of upcoming iOS 26.2 and iPadOS 26.2 updates to developers and public beta testers, with the software coming two weeks after Apple seeded the third betas. The release candidates represent the final versions of iOS 26.2 and iPadOS 26.2 that will be provided to the public if no further bugs are found during this final week of testing....
Photos App Icon Liquid Glass

John Gruber Shares Scathing Commentary About Apple's Departing Software Design Chief

Thursday December 4, 2025 9:30 am PST by
In a statement shared with Bloomberg on Wednesday, Apple confirmed that its software design chief Alan Dye will be leaving. Apple said Dye will be succeeded by Stephen Lemay, who has been a software designer at the company since 1999. Meta CEO Mark Zuckerberg announced that Dye will lead a new creative studio within the company's AR/VR division Reality Labs. On his blog Daring Fireball,...
iphone 17 cyber

iPhone 17 Demand Is Breaking Apple's Sales Records

Tuesday December 2, 2025 9:44 am PST by
Apple's iPhone 17 lineup is selling well enough that Apple is on track to ship more than 247.4 million total iPhones in 2025, according to a new report from IDC. Total 2025 shipments are forecast to grow 6.1 percent year over year due to iPhone 17 demand and increased sales in China, a major market for Apple. Overall worldwide smartphone shipments across Android and iOS are forecast to...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
iOS 26

15 New Things Your iPhone Can Do in iOS 26.2

Friday December 5, 2025 9:40 am PST by
Apple is about to release iOS 26.2, the second major point update for iPhones since iOS 26 was rolled out in September, and there are at least 15 notable changes and improvements worth checking out. We've rounded them up below. Apple is expected to roll out iOS 26.2 to compatible devices sometime between December 8 and December 16. When the update drops, you can check Apple's servers for the ...
iphone air camera

iPhone Air's Resale Value Has Dropped Dramatically, Data Shows

Thursday December 4, 2025 5:27 am PST by
The iPhone Air has recorded the steepest early resale value drop of any iPhone model in years, with new data showing that several configurations have lost almost 50% of their value within ten weeks of launch. According to a ten-week analysis published by SellCell, Apple's latest lineup is showing a pronounced split in resale performance between the iPhone 17 models and the iPhone Air....
iPhone 17 Pro Cosmic Orange

iPhone 17 Pro Lost a Camera Feature Pro Models Have Had Since 2020

Thursday December 4, 2025 5:18 am PST by
iPhone 17 Pro models, it turns out, can't take photos in Night mode when Portrait mode is selected in the Camera app – a capability that's been available on Apple's Pro devices since the iPhone 12 Pro in 2020. If you're an iPhone 17 Pro or iPhone 17 Pro Max owner, try it for yourself: Open the Camera app with Photo selected in the carousel, then cover the rear lenses with your hand to...

Top Rated Comments

sniffies Avatar
31 months ago
Higher prices = lower demand
Lower prices = higher demand

That simple
Score: 39 Votes (Like | Disagree)
asdfjkl; Avatar
31 months ago
Higher price coupled with on-going inflation will definitely lower demand. Not sure what Apple's thinking here.
Score: 25 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
31 months ago
Regardless, I'm upgrading and you should too!

The keyword is "Predicted".

I think they will sell like hotcakes. Demand will be very high! If you miss out on the Pre-Ordering time. Expect delays for months.
Score: 24 Votes (Like | Disagree)
Larsen2k4 Avatar
31 months ago
No reason to upgrade from my 14 Pro. I‘ll use it for at least 2-3 more years. :)
Score: 22 Votes (Like | Disagree)
ducknalddon Avatar
31 months ago
My current phone is one year old, I'm going to try and get another five years out of it. Updates aren't as compelling as they used to be.
Score: 21 Votes (Like | Disagree)
britboyj Avatar
31 months ago
I want Kuo's job.
Score: 19 Votes (Like | Disagree)