Elon Musk Wants Apple to Lower Fees for 'X' Creators
Twitter or "X" CEO Elon Musk today said that he plans to speak with Apple CEO Tim Cook about lower App Store fees for creators who earn money through subscriptions on the Twitter/X social network.
In a post on creator support, Musk said that he plans to ask Apple to collect 30 percent of the creator fee that Twitter keeps rather than 30 percent of the total fee that a creator on Twitter earns. That would potentially give Apple a much lower cut of the money that Twitter is paying out to creators.
Musk said that Twitter does not plan to collect any fees from creators who earn under $100,000. After the $100k mark, Twitter will collect 10 percent of a creator's earnings, though the first 12 months will be free for all creators. If Apple agreed, Apple would be entitled to 30 percent of the 10 percent cut that Twitter takes from creators earning more than $100k.
Apple collects in-app purchase fees from subscription purchases that are made through the Twitter app on iOS devices. Apple earns 30 percent for the first year of a subscription, and 15 percent for each subsequent year. Apple takes the same cut of all digital purchases on the App Store, and the Cupertino company is not known for making exceptions to its rules.
Musk's request would not work with the current in-app purchase setup as Apple is collecting its fee from each subscriber who pays a creator rather than from the creator directly.
Facebook has protested the fee that Apple collects from the Facebook subscription option for creators, but Apple has not changed its policies. Facebook instead encourages people to support creators by subscribing on the web rather than on a mobile device, which is a method that Musk could use to limit the fees that Apple takes.
Musk has in the past criticized Apple's App Store fees, calling the cut that Apple collects "definitely not ok" and likening it to a "30% tax on the internet."
Popular Stories
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why.
In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro.
The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve).
The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup.
If you skipped the iPhone...
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta.
Registered developers can download the new beta software through the Settings app on each device.
The revised beta addresses an...
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March.
As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
