With every iteration of the iPhone, Apple changes the available color options, often introducing a special color or set of colors that set new iPhones apart from the prior generation. With the iPhone 14 Pro, Apple introduced a dark purple, while the standard iPhone 14 was offered in a purple shade.
Apple's iPhone 15 and 15 Pro models will also come in unique colors, and 9to5Mac says that an unnamed source indicates Apple is working on iPhone 15 Pro and Pro Max models in a dark red, which is close to a burgundy shade. The color hex code is #410D0D, described as a dark sienna.
The standard iPhone 15 models could be available in new dark pink and bright, light blue colors. The pink shade, color hex code #CE3C6C is a deeper pink described as "telemagenta." The blue, color hex code #4DB1E2, is described as "picton blue."
The dark red shade that Apple may have planned for the iPhone 15 Pro models would likely be accompanied by standard (PRODUCT)RED devices in a brighter shade, along with more traditional shades close to silver/gold and space gray. iPhone 15 models could have more color options, including colors akin to red, black, and white.
Apple's dark red color would presumably be offered for the titanium finish rumored for the iPhone 15 Pro and Pro Max. Apple so far has released titanium Apple Watch models in a standard silver titanium color and a darker titanium color, but red anodization would be entirely new.
According to 9to5Mac's source, the information on the color options is "still early" and "could change" closer to the fall, so the colors shared could be off. As Apple plans devices well in advance of when they launch, design choices will likely be solidified in the near future. Apple is expected to begin the EVT (engineering validation test) phase of iPhone 15 production in March.
Tuesday February 10, 2026 4:27 pm PST by Juli Clover
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works.
We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
Wednesday February 11, 2026 10:07 am PST by Juli Clover
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2.
The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update.
According to Apple's release notes, ...
Thursday February 12, 2026 11:17 am PST by Joe Rossignol
Apple plans to release an iPhone 17e and an iPad Air with an M4 chip "in the coming weeks," according to the latest word from Bloomberg's Mark Gurman.
"Apple retail employees say that inventory of the iPhone 16e has basically dried out and the iPad Air is seeing shortages as well," said Gurman. "I've been expecting new versions of both (iPhone 17e and M4 iPad Air) in the coming weeks."...
Apple acquired Canadian graph database company Kuzu last year, it has emerged.
The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions.
Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...
Tuesday February 10, 2026 1:51 pm PST by Joe Rossignol
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld.
The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically.
The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
I really don't get all the excitement over colors. Is anyone really using these things without a case? I'd like to but I tried it with the iPhone 6 and ended up with a shattered phone, even though I'm a lot more careful than most.