Apple Cuts iPhone 14 Pro Prices in China by Up to $118 in Rare Sales Push

Apple has cut the price of its latest high-end iPhones in China in an apparent attempt to offset dwindling demand in the country (via Bloomberg).

iPhone 14 Pros in Hand Black Background Feature
Apple merchant JD.com, China's second-largest e-commerce platform, is among the retailers that have taken 800 yuan ($118) off iPhone 14 Pro and Pro Max models in the last few days. State carrier China Mobile has also slashed its prices for the phones.

Retailers in Shenzhen have also offered price cuts ranging from 600 to 800 yuan for the higher-end devices in the ‌iPhone‌ 14 series. Meanwhile, Apple's own local website continues to offer the devices at regular prices.

The discounts came around the end of the Lunar New Year season, when retailers typically expect an increase in footfall before schools reopen. Inventory for the ‌iPhone‌ 14 Pro models at some stores has reportedly sold out already.

As Bloomberg notes, the roughly 7% to 9% discounts on the ‌iPhone‌ 14 Pro range mirrored offers on lower-end models, which are typically the first to get cut, suggesting Apple is responding to weak demand in the world's largest smartphone market.

Apple on Thursday released its financial results for the quarter ending in December, reporting a roughly 5% decline in revenue compared to the year-ago quarter. Apple cited a "challenging environment" that included ‌iPhone‌ supply issues due to COVID lockdowns in China, which hampered its ability to ship devices to customers.

During his investors call, CEO Tim Cook pointed to a rebound in the China economy now that COVID restrictions have been relaxed, but suggested Apple's performance for the current quarter would mirror that of the December period, suggesting another 5% revenue decline year-on-year. ‌iPhone‌ revenue is expected to accelerate in the March quarter.

China's smartphone market finished 2022 with an annual shipment of 287 million units, a year-on-year decrease of 14% and the first time since 2013 that the country's market shipment has fallen below 300 million units, according to a report by Canalys. Apple reached an all-time-high market share of 18% for the year, despite growth for the fourth quarter dropping by 24% due to supply issues, said the report.

Popular Stories

iOS 26 Feature

iOS 26.1 to iOS 26.4 Will Add These New Features to Your iPhone

Wednesday October 1, 2025 1:26 pm PDT by
iOS 26 was released last month, but the software train never stops, and iOS 26.1 beta testing is already underway. So far, iOS 26.1 makes both Apple Intelligence and Live Translation on compatible AirPods available in additional languages, and it includes some other minor changes across Apple Music, Calendar, Photos, and Safari. More features and changes will follow in future versions,...
iPhone 17 vs Air and Pros Feature

New iPhones See 'Stronger Than Expected' Demand With One Exception

Thursday October 2, 2025 7:26 am PDT by
Nearly two weeks after the iPhone 17 series launched, analysts at investment banking firm Morgan Stanley said demand for the devices has been "modestly stronger than we originally expected," based on a combination of extended shipping estimates on Apple's online store and information it gathered from Apple's supply chain. There has been strong early demand for the iPhone 17, iPhone 17 Pro,...
macbook air prime day 2025

M5 MacBook Air: Release Date, Features, and Performance Predictions

Friday October 3, 2025 3:39 am PDT by
The MacBook Air is Apple's most popular laptop – a thin, fanless machine that wields quiet power thanks to the efficiency of Apple silicon. While the M4 model isn't exactly old, attention is already turning to its successor. Apple doesn't telegraph new product launches ahead of time, but we can draw a surprisingly clear picture of what to expect by looking at Apple's silicon roadmap,...
Tim Cook Rainbow

Apple Event in October? Here's What to Expect

Monday September 29, 2025 9:31 am PDT by
Apple's annual iPhone event is in the rearview mirror, but rumors suggest the company plans to release a handful of additional products before the year ends. Will there be another Apple event this October? We discuss the possibility below. Apple in October Apple's most recent October events were in 2021 and 2023. In 2022 and 2024, Apple did not host an October event. Instead, it...
maxresdefault

The MacRumors Show: Leaks Reveal What Apple Products Are Coming Next

Friday October 3, 2025 8:05 am PDT by
On this episode of The MacRumors Show, we discuss the latest leaks about the next-generation iPad Pro, MacBook Pro, Studio Display, and Vision Pro. Subscribe to The MacRumors Show YouTube channel for more videos Earlier this week, an apparent unboxing video of an updated iPad Pro with the M5 chip was shared online. The same YouTube account leaked the 14-inch MacBook Pro with the M4 chip...
iOS 26 Feature

iOS 26 Adds These 200 New Features and Changes to Your iPhone

Saturday October 4, 2025 8:19 am PDT by
Apple's website offers a list of nearly 200 new features and changes (PDF file) included in the software update, released last month. Apple also shared equivalent lists for iPadOS 26 and macOS Tahoe. iOS 26 is compatible with the iPhone 11 and newer. To install the update, open the Settings app on your iPhone, tap on General, and tap on Software Update. Below, we have highlighted eight ...
space black mbp

Here's Every New Apple Product That Leaked Yesterday

Wednesday October 1, 2025 8:27 am PDT by
A handful of upcoming Apple products leaked yesterday, through a combination of YouTube videos out of Russia and U.S. Federal Communications Commission (FCC) documents that were released, despite Apple's confidentiality requests. The leaked products include an iPad Pro with an M5 chip, as well as updated MacBook Pro and Apple Vision Pro models. All of these devices had already been rumored...
Apple 2025 Thumb 1

Apple's 2025 Product Roadmap: What's Still Coming

Wednesday October 1, 2025 3:56 pm PDT by
Apple's two big yearly events, WWDC and the iPhone launch, are done and over with, but there are still some new products that we're expecting to see before the end of the year. Apple TV The Apple TV hasn't been updated since 2022, so it's due for a refresh. It doesn't look like Apple is going to change the design of its set-top box, but we can expect a faster chip Apple code suggests...

Top Rated Comments

Pezimak Avatar
35 months ago
So first we are told its down to supply shortages, but now they are reducing the price of iPhones in a select market? Hmm that would surely mean the low sales are actually due to the product being overpriced, and no one buying it at that price, plus the fact the iPhone's don’t really offer anything over the previous years models.

Consumer power, vote with your wallet.
Score: 33 Votes (Like | Disagree)
contacos Avatar
35 months ago

That's not GOOD news, but if they're cutting the prices of all brands of phones, then something is going on other than lack of demand for iPhones in particular.
That is actually AMAZING news. Apple seems to have pushed it where they can go with pricing and people are answering with closed wallets
Score: 20 Votes (Like | Disagree)
MacWiz_007 Avatar
35 months ago
When you essentially make the same phone six years in a row, these things are bound to happen.
Score: 17 Votes (Like | Disagree)
User 6502 Avatar
35 months ago
So it’s confirmed production issues had little to do with poor sales, and apple didn’t sell much because iphone 14 was underwhelming and overpriced. Good, there is hope that apple learned the lesson and will give us something more decent in September.
Score: 16 Votes (Like | Disagree)
RedTheReader Avatar
35 months ago
Hell hath frozen over…
Score: 12 Votes (Like | Disagree)
boak Avatar
35 months ago

Please update your article.
Did Apple do discounts or is that resellers doing offers for customers?

Because that is a ver different story, if just resellers do offers.
Resellers coordinate with Apple on pricing in China, I believe. So Apple is indirectly doing the discount. Same thing happened in 2019, I think.
Score: 11 Votes (Like | Disagree)