Apple Apparently Wants to Offer NFL Sunday Ticket to Apple TV+ Subscribers at No Extra Cost, But NFL Balks
Apple has yet to solidify a deal for the NFL Sunday Ticket package and talks could expand into 2023, according to a new report from Sportico (via The Verge).
NFL Commissioner Roger Goodell said on Wednesday that the negotiations for Sunday Ticket have reached a "very critical point," with Apple the apparent frontrunner for the rights. The NFL had originally planned to establish a deal in the fall, but the end of the year is approaching and no final terms have been decided as of yet. Goodell said that there is no timeline, and the NFL's decisions are "based on getting the best outcome with the best party."
Sportico says that pricing on Sunday Ticket is a sticking point. Apple wants to include Sunday Ticket access in the $6.99 cost of an Apple TV+ subscription, with no additional charges, but the NFL is not happy with such a low price point as it needs to "protect the interests" of CBS and Fox, its Sunday afternoon broadcast partners. Together, the two networks will pay the NFL $40 billion for the 2023 season.
Disney and Amazon are also both interested in Sunday Ticket, so there are other options for the NFL. Rumors have suggested for months that Apple is the "likely winner" of the NFL Sunday Ticket package, but there were signs of negotiation issues earlier this year when CNBC reported that Apple wanted more contractual flexibility than the NFL was interested in providing.
Apple has been ramping up its sports offerings in recent months in an effort to draw more subscribers to Apple TV+. The company partnered with the MLB for "Friday Night Baseball," and it has inked a 10-year deal with Major League Soccer that is set to kick off next year.
Popular Stories
Apple today confirmed to Reuters that it has acquired Q.ai, an Israeli startup that is working on artificial intelligence technology for audio.
Apple paid close to $2 billion for Q.ai, according to sources cited by the Financial Times. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone and audio brand Beats in 2014.
Q.ai has...
Last year, Apple launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. Nearly nine months later, CarPlay Ultra is still limited to Aston Martin's latest luxury vehicles, but that should change fairly soon.
In May 2025, Apple said many other vehicle brands planned to offer CarPlay Ultra, including Hyundai, Kia, and Genesis.
In his Powe...
Apple recently updated its online store with a new ordering process for Macs, including the MacBook Air, MacBook Pro, iMac, Mac mini, Mac Studio, and Mac Pro.
There used to be a handful of standard configurations available for each Mac, but now you must configure a Mac entirely from scratch on a feature-by-feature basis. In other words, ordering a new Mac now works much like ordering an...
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Apple is planning to launch new MacBook Pro models with M5 Pro and M5 Max chips alongside macOS 26.3, according to Bloomberg's Mark Gurman.
"Apple's faster MacBook Pros are planned for the macOS 26.3 release cycle," wrote Gurman, in his Power On newsletter today.
"I'm told the new models — code-named J714 and J716 — are slated for the macOS 26.3 software cycle, which runs from...
