Apple today announced it is providing developers with an additional 700 price points for App Store apps, allowing apps to be priced as low as 29 cents, or as high as $10,000. Developers who want to price their app above $1,000 must submit a request to Apple to help prevent meaninglessly expensive apps from being released on the App Store.
In total, developers will have the ability to select from 900 price points, with the 100 highest price points available upon request only. The new price points will increase incrementally, including every 10 cents up to $10, every 50 cents between $10 and $50, and so forth. Rounded price endings will also be available (such as $0.90 or $1.00), along with prices that begin with two repeating digits (such as ₩110,000 in South Korea.)
Apple is also making it easier for developers to manage foreign exchange rate changes by allowing them to choose their preferred storefront as the basis for automatically generating prices across the App Store's other 174 storefronts and 44 currencies. For example, Apple says a Japanese game developer who receives most of their business from Japanese customers can set a price for the Japan storefront, and have their prices outside of the country automatically update as foreign exchange and tax rates change around the world. Developers will still be able to define prices per storefront if they desire.
Apple says the new price points and foreign exchange rate management option will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in "spring 2023."
Apple periodically updates prices in certain App Store regions based on changes in foreign exchange rates and taxes. Starting in 2023, the company says developers with paid apps and in-app purchases will be able to set local territory pricing, which will not be impacted by these automatic price adjustments from that point onwards.
Thursday November 27, 2025 1:01 pm PST by Joe Rossignol
Apple's online store is going down for a few hours on a rolling country-by-country basis right now, but do not get your hopes up for new products.
Apple takes its online store down for a few hours ahead of Black Friday every year to tease/prepare for its annual gift card offer with the purchase of select products. The store already went down and came back online in Australia and New Zealand, ...
Tuesday November 25, 2025 7:16 am PST by Joe Rossignol
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released.
iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
Friday November 28, 2025 7:33 am PST by Joe Rossignol
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way.
Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027.
Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Apple TV, Disney+, Hulu, Paramount+, Peacock, and more.
Note: MacRumors is an affiliate partner with some of these vendors. When...
Tuesday November 25, 2025 7:09 am PST by Tim Hardwick
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition.
The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
Thursday November 27, 2025 3:14 am PST by Tim Hardwick
Apple's disappointing iPhone Air sales are causing major Chinese mobile vendors to scrap or freeze their own ultra-thin phone projects, according to reports coming out of Asia.
Since the iPhone Air launched in September, there have been reports of poor sales and manufacturing cuts, while Apple's supply chain has scaled back shipments and production.
Apple supplier Foxconn has...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
