Apple Announces App Store Changes, Including Expanded Pricing Up to $10,000

Apple today announced it is providing developers with an additional 700 price points for App Store apps, allowing apps to be priced as low as 29 cents, or as high as $10,000. Developers who want to price their app above $1,000 must submit a request to Apple to help prevent meaninglessly expensive apps from being released on the App Store.

iOS App Store General Feature JoeBlue
In total, developers will have the ability to select from 900 price points, with the 100 highest price points available upon request only. The new price points will increase incrementally, including every 10 cents up to $10, every 50 cents between $10 and $50, and so forth. Rounded price endings will also be available (such as $0.90 or $1.00), along with prices that begin with two repeating digits (such as ₩110,000 in South Korea.)

In August 2021, Apple promised that it would expand the number of App Store price points as part of a $100 million settlement with developers.

Apple App Store pricing flexibility United States markets inline
Apple is also making it easier for developers to manage foreign exchange rate changes by allowing them to choose their preferred storefront as the basis for automatically generating prices across the App Store's other 174 storefronts and 44 currencies. For example, Apple says a Japanese game developer who receives most of their business from Japanese customers can set a price for the Japan storefront, and have their prices outside of the country automatically update as foreign exchange and tax rates change around the world. Developers will still be able to define prices per storefront if they desire.

Apple says the new price points and foreign exchange rate management option will be available for apps offering auto-renewable subscriptions starting today, and for all other apps and in-app purchases in "spring 2023."

Apple periodically updates prices in certain App Store regions based on changes in foreign exchange rates and taxes. Starting in 2023, the company says developers with paid apps and in-app purchases will be able to set local territory pricing, which will not be impacted by these automatic price adjustments from that point onwards.

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
2024 iPhone Boxes Feature

Apple Adjusts Trade-In Values for iPhones, iPads, Macs, and More

Thursday November 6, 2025 11:12 am PST by
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store. The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump. ...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
Apple fitness plus feature

Future of Apple Fitness+ 'Under Review'

Sunday November 9, 2025 5:30 am PST by
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue. Nevertheless, Fitness+ has a small, loyal fanbase that...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
Liquid Glass General Feature

Apple Shares Liquid Glass Design Gallery

Thursday November 6, 2025 2:45 pm PST by
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences. The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
iOS 26

iOS 26.1 Available Now With These 8 New Features

Monday November 3, 2025 5:54 am PST by
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more. Below, we outline iOS 26.1's key new features. Liquid Glass Toggle iOS 26.1 lets you choose your preferred look for Liquid Glass. In the Settings app, under Display...
iPhone Satellite Feature

Apple Developing These 5 New Satellite Features for iPhone

Sunday November 9, 2025 6:07 am PST by
Apple is working on a series of new satellite connectivity features for the iPhone, Bloomberg's Mark Gurman reports. In this week's "Power On" newsletter, Gurman revealed that the new features in development include: Apple Maps via satellite: Navigation in Apple Maps without cellular or Wi-Fi connectivity. Photos in Messages via satellite: Support for sending photos in the Messages...

Top Rated Comments

TheYayAreaLiving ?️ Avatar
38 months ago
Who remembers this app? Good times ?️



Attachment Image
Score: 43 Votes (Like | Disagree)
TheYayAreaLiving ?️ Avatar
38 months ago
$10,000 for an app. Wow! This must be reserved for iPhone 15 Ultra.

Update: How does it look?


Credit: Twitter @BasicAppleGuy

Attachment Image
Score: 21 Votes (Like | Disagree)
mthomas184 Avatar
38 months ago
$10,000 will prob be the BMW app since they wanna nickel and dime everyone with their new subscriptions for things like heated seats etc.
Score: 21 Votes (Like | Disagree)
SwiftArtery Avatar
38 months ago
I wonder what legitimate reasons there would be to price an app that is publicly available on the App Store at $1,000 USD, let alone 10x that.
Score: 15 Votes (Like | Disagree)
salz4life Avatar
38 months ago
I want to see a $10,000 app just for the lulz!
Score: 12 Votes (Like | Disagree)
now i see it Avatar
38 months ago
$10,000 seems reasonable
Score: 9 Votes (Like | Disagree)