Skip to Content

Apple Highlights Accessibility Features on iPhone, Mac, and More in New Ad

by

Apple today shared a new ad titled "The Greatest" that highlights accessibility features available on the iPhone, iPad, Mac, and Apple Watch. Namely, the ad demonstrates the Door Detection, Sound Recognition, and Voice Control features on these devices.


"At Apple, we believe accessibility is a human right," the video description says. "Innovative features like Door Detection, Sound Recognition, Voice Control, and more are designed to let you use your devices in ways that work best for you."

Built into the Magnifier app on the iPhone, Door Detection can detect doors around you and help you understand how to open the door. Sound Recognition can notify you to certain sounds, such as a crying baby, doorbell, or siren. Voice Control lets you navigate and interact with Apple devices using your voice to tap, swipe, type, and more.

Apple's accessibility website provides a detailed overview of these features and many others.

Tags: Accessibility, Apple Ads

Popular Stories

AirPods Max 2 Feature

Apple Announces AirPods Max 2 With H2 Chip and More

Monday March 16, 2026 6:12 am PDT by
Apple today unveiled AirPods Max 2, with key upgrades including the H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. The new AirPods Max have the same overall design as the previous generation, with most of the new features coming from the upgrade to the H2 chip:- Adaptive ...
Read Full Article • 364 comments
Apple Logo Sketch Feature

Apple Unveiled a Surprise New Product Today

Monday March 16, 2026 10:50 am PDT by
Surprise! Apple today unveiled the AirPods Max 2, despite no rumors suggesting that a new version of Apple's over-ear headphones were imminent. Key upgrades compared to the previous AirPods Max include Apple's H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation. AirPods Max ...
Read Full Article
apple design award 2025

Apple Announces 2025 Design Award Winners Ahead of WWDC 2025

Tuesday June 3, 2025 10:14 am PDT by
As we wait for WWDC to kick off next Monday, Apple today announced the winners of its annual Apple Design Awards, recognizing apps and games for their innovation, ingenuity, and technical achievement. The 2025 Apple Design Award winners are listed below, with one app and one game selected per category: Delight and Fun - CapWords (App) and Balatro (Game) Innovation - Play (App) and PBJ -...
Read Full Article • 25 comments

Top Rated Comments

T
tomnavratil
43 months ago
One of the areas where Apple has done a lot of work, on both macOS and iOS to be honest.
Score: 20 Votes (Like | Disagree)
imnotthewalrus Avatar
imnotthewalrus
43 months ago
As a former Apple Creative, I excelled in accessibility features. Teaching new Apple "converts" these features were the most satisfying work I ever did.
Score: 15 Votes (Like | Disagree)
Quu Avatar
Quu
43 months ago
I had no idea the watch could detect sounds like a baby crying and alert the user. The depth of their accessibility features is astounding to me.
Score: 14 Votes (Like | Disagree)
X
xDENTALPLANx
43 months ago
That was a great ad, but the most incredible thing was that I've just discovered is you're allowed to drive with your feet 🤯
Score: 11 Votes (Like | Disagree)
B
BootsWalking
43 months ago
I give Apple a lot of shade for many of their corporate practices but one thing I'm eternally grateful for is Apple's focus on accessibility features in their products. They don't have to do it, it likely costs them a lot of R&D without a commensurate payoff in revenue. But it's the right thing to do from a human perspective.

Thank you Apple.
Score: 10 Votes (Like | Disagree)
GuruZac Avatar
GuruZac
43 months ago
Good on Apple. There are some very cool features available.
Score: 8 Votes (Like | Disagree)
Read All Comments