Apple Highlights iPhone 14 Pro's Action Mode in New 'Shot on iPhone' Video

Apple today shared a YouTube video that's designed to highlight the iPhone 14 Pro's camera capabilities, focusing specifically on Action Mode.


Action Mode is designed to offer extra stabilization when capturing video while moving, making it ideal for fun shots that otherwise would not be possible without expensive equipment. Apple designed Action Mode to replicate the video quality you might get using a gimbal.

Apple's video demonstrates a number of Action Mode shots using 360 rotating, aerial tracking, rolling, and more. Each demo includes a side-by-side of the video with and without Action Mode enabled, clearly showing the difference and the benefit of the feature.

Action Mode is available on all of the ‌iPhone 14‌ devices.

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Top Rated Comments

PlayUltimate Avatar
20 months ago

That tire rolling shot makes me sick just thinking about it.
Btw, who has a big tractor tire just laying around, the means to transport it to location (vehicle and crew), and someone small enough to get inside just for that shot?
Based on the homes, it looks like it was filmed in Los Angeles/Santa Monica. Lots of people there that could film something like this.
Score: 4 Votes (Like | Disagree)
citysnaps Avatar
20 months ago
Pretty damn impressive.

If only 13 year old Steven Spielberg had this when he shot his first action war movie using neighborhood classmates for actors.

There will be many young people with imaginations making amateur films using this.
Score: 3 Votes (Like | Disagree)
yossi Avatar
20 months ago
This is truly incredible technology, especially for a consumer device.
Score: 3 Votes (Like | Disagree)
PlayUltimate Avatar
20 months ago
pretty amazing. I'll need to try running down some dirt trails, with my phone, and see what I get.
note to self: buy Apple Care first.
Score: 2 Votes (Like | Disagree)
Ace McLoud Avatar
20 months ago

That tire rolling shot makes me sick just thinking about it.
Btw, who has a big tractor tire just laying around, the means to transport it to location (vehicle and crew), and someone small enough to get inside just for that shot?
You're correct. Something like this is absolutely impossible.

Nobody has a cheap pickup truck or knows someone who does and there are no junkyards that would give you a tire like that for a few bucks.

Also, small humans don't exist. We all exit the womb at our full adult height.
Score: 2 Votes (Like | Disagree)
PowerButton Avatar
20 months ago
That tire rolling shot makes me sick just thinking about it.
Btw, who has a big tractor tire just laying around, the means to transport it to location (vehicle and crew), and someone small enough to get inside just for that shot?
Score: 2 Votes (Like | Disagree)