Former Apple design chief Sir Jony Ive will be featured on the cover of WSJ. Magazine later this month, reflecting on his work at Apple and design philosophy in a wide-ranging interview.
Image by Alasdair McLellan for WSJ. Magazine.
The interview spans topics including Ive's youth, first meeting with Steve Jobs and work at Apple, and recent work at his design company LoveFrom. Reflecting on his beginnings at Apple, Ive said:
"I wanted to be a part of this crazy California company," Ive says now. Corporation is a word he reviles. "A group of people who are truly united in a shared sense of purpose" is what he prefers, and that's initially what he hoped to find at Apple. Instead, soon after he joined, the company began to drift. The Newton tablet he designed in 1992 was praised by critics but largely ignored by consumers. Apple started to atrophy into an acquisition target. "The most important lessons you would never choose to learn because they are so painful," Ive says. "The death of a company is so ugly."
Image by Alasdair McLellan for WSJ. Magazine.
Ive on meeting Steve Jobs upon his return to Apple in 1997:
Ive, then 30, assumed Jobs would hire a more renowned designer to replace him, but something unexpected happened at their first meeting. "I clicked with Steve in a way that I had never before done with someone and never have since."
On his purpose, Ive remarked:
"I love making things that are profoundly useful," he adds. "I'm a very practical craftsperson."
Some of Jony Ive's own Apple devices. Image by Alasdair McLellan for WSJ. Magazine.
He also discussed the importance of language and creativity, the downside of disruption, and curiosity:
"Success is the enemy of curiosity," "I am terrified and disgusted when people are absolutely without curiosity," he says. "It's at the root of so much social dysfunction and conflict.... Part of why I get so furious when people dismiss creativity is that [when] it's an activity practiced in its most noble and collaborative form, it means a bunch of people who come together in an empathic and selfless way. What I have come to realize is that the process of creating with large groups of people is really hard and is also unbelievably powerful."
Ive will be featured in November's "Innovators Issue," out on newsstands on Saturday, November 12. Ive is one of eight covers representing each of this year's award recipients. See the full interview on The Wall Street Journal's website.
Friday October 24, 2025 2:30 pm PDT by Juli Clover
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing.
Test Settings
I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
Wednesday October 22, 2025 6:15 am PDT by Joe Rossignol
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more.
iOS 26.1 is currently in beta testing. The update will likely be released in the first half of November, and it is compatible with the iPhone 11 series and newer, but some...
Apple Maps could feature integrated ads as soon as next year, Bloomberg's Mark Gurman reports.
In his latest "Power On" newsletter, Gurman said that Apple's plan to bring more ads to iOS is moving "gaining traction," with the Maps app being next in line. The project will apparently give restaurants and other businesses the option to pay to have their details featured more prominently in...
Thursday October 23, 2025 3:55 pm PDT by Juli Clover
Apple is one of several tech companies that will contribute to the construction of U.S. President Donald Trump's 90,000-square-foot ballroom, reports CNN.
Construction began on the ballroom this week, and the White House's east wing was torn down. Trump claims that the ballroom will cost $350 million, and that it will be privately funded through donations. The cost has already increased $150 ...
Apple's upcoming iPhone 18 could feature 50% more memory than its predecessor, according to Korea's The Bell.
With its latest iPhone lineup, the iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max feature 12GB of memory. This is a significant increase of 4GB more their predecessors, largely driven by the demands of on-device artificial intelligence processing.
The iPhone 17 is the only new...
In July, Apple sued well-known YouTuber Jon Prosser and his acquaintance Michael Ramacciotti over alleged theft of the company's trade secrets, after Prosser leaked some iOS 26 details in videos uploaded to his YouTube channel Front Page Tech. If you are not caught up on the lawsuit, read our initial coverage to learn more.
Earlier this week, Prosser told The Verge he has "been in active...
Apple's new iPhone lineup launched in the fall of 2027 will be called the "iPhone 20" models, rather than the "iPhone 19," according to research firm Omdia.
Speaking at a conference in Seoul (via ETNews), Omdia Chief Researcher Heo Moo-yeol corroborated rumors that Apple plans to move the launch of its standard iPhone to the first half of the year and provided some additional clarity about...
Friday October 24, 2025 7:18 am PDT by Joe Rossignol
At least some new iPhone models launching next year may support full 5G satellite internet, according to a report this week from The Information.
"Apple plans to add support in upcoming iPhones as early as next year for 5G networks that aren't tethered to Earth's surface, which includes satellites," the report said. "That would give the iPhone full internet access over satellite," it added.
...
The Windows 10 end-of-support deadline is driving the largest coordinated PC replacement cycle in years across the industry, and Apple is emerging as one of the main beneficiaries as Mac shipments accelerate.
Counterpoint Research this week reported that nearly 40% of the global installed PC base was still running Windows 10 ahead of the October 2025 cutoff, triggering early fleet renewals...
The most important man to Apple besides Jobs. He gets the blame for the thinness era and dropping ports, but I'm sure there was much more to it, and those weren't decisions he made solely on his own. His influence is still evident in the current lineup and will be for years. The man is a legend.
Image by Alasdair McLellan for WSJ. Magazine.
Image by Alasdair McLellan for WSJ. Magazine.
Some of Jony Ive's own Apple devices. Image by Alasdair McLellan for WSJ. Magazine.
